Do you get tired of being told by clients that their copy needs to convert? Perhaps the words are too simple, clear, and concise to sell. You are in dire need to hire a master copywriter to work for your agency. You can't be a copywriter for every writer. Copywriting is a different art form that uses words to connect with the audience and drive profitable customer actions--emphasis on the " … [Read more...]
Social Media Content Ideas for Every Official and Non-Official Holiday of 2022
src="https://buffer.com/resources/content/images/2022/01/daria-shevtsova-F2WkASk1ELE-unsplash.jpg" alt="Social Media Content Ideas for Every Official (and Non-Official) Holiday of 2022"> We all have seen the adorable National Dog Day videos and artfully photographed National Coffee Day latte photos. Although these holidays are not celebrated worldwide, they can be a fun way to interact … [Read more...]
9 Features that Enhance the Ecommerce User Experience
Customers use the online store's user experience to decide whether they trust it. After assessing the current UX of your online store, you can begin to make big improvements so customers are satisfied and more likely to return. It is not an easy task to change the UX on your entire ecommerce site. There are many features that you can use to make your customers' shopping experience better. These … [Read more...]
12 Ways to Prevent Chargebacks at Your Ecommerce Store
Unfortunately, chargebacks are a part of online shopping. According to Chargebacks911, the average charge per chargeback will be $191 by 2023. This is a worrying statistic for small and medium-sized businesses who don't have the resources to handle them. Although it can be hard to combat chargebacks, there are some things ecommerce business owners could do to reduce the chance of them being … [Read more...]
Here’s what the Buffer Four Day Workweek looks like a year and a quarter later
src="https://buffer.com/resources/content/images/2022/01/simon-berger-twukN12EN7c-unsplash.jpg" alt="A Year And a Half Later, Here's How The Four Day Workweek is Going at Buffer"> It was initially only for one month that we tried a four-day workweek. Joel Gascoigne, our CEO, stated in May 2020 that the 4-day workweek was about "well-being, mental and family health" and that it would be for a … [Read more...]
How I built my small business: From Etsy Store to Multimillion Dollar Candle Studio
src="https://buffer.com/resources/content/images/2022/03/sixteen-miles-out-I8Lrm5rsoso-unsplash.jpg" alt="From Etsy Store to Multimillion Dollar Candle Studio: How I Grew My Small Business"> In 2013, I was thinking that selling candles on Etsy would be a side-job to my job as a graphic designer. Brooklyn Candle Studio is now a global company that produces over 500,000 candles per year. It has 20 … [Read more...]
6 Genius Brand Storytelling Examples That You Must See
You are missing the opportunity to increase your revenue by not telling your brand's story effectively. A strong brand narrative can increase the value of your product or service by more than 200%. What is the importance of the story? It's what makes your brand unique. It's the captivating copy, well-crafted Instagram posts, website design and compelling video that transform mashed peanuts to … [Read more...]
8 Shopify Examples to Inspire Yours
For reaching your marketing goals, forms are essential tools. HubSpot reports that 74% of marketers use web forms to generate leads. 49% of marketers say signup forms are the most effective lead generation tool. Forms are essential for converting website traffic into customers and subscribers, especially in e-commerce. On our blog, we've covered a lot about website forms and popups. In … [Read more...]
Content Automation: How is it changing the content marketing
Content is the king! It can be difficult to create high-quality content, especially if you have to use a lot of resources. But you can still do a lot if you are aware of the latest trends in content marketing. Modern content automation tools can be a great help for your business. Content automation refers to the process of automatically generating content using technologies such as Artificial … [Read more...]
Modern website design is vital for Ecommerce growth
An ecommerce website is a virtual showroom that allows businesses to showcase their products in a digital world. This virtual showroom has the same effect on sales as brick and mortar shops. Customers feel more motivated to buy if they are presented in a clean and tidy environment. Conversely, if they are presented in a dingy environment, customers feel less inclined to shop elsewhere. Many … [Read more...]