Social media has become an essential tool for brands to connect with their audience. But in order to get your audience to take action, you need to be explicit about what you want them to do. That’s where a call-to-action (CTA) comes in.
What is a Call-To-Action (CTA)?
A CTA is a button or message that prompts your audience to take a specific action, such as signing up for a free trial or downloading an ebook. It’s a way to guide your audience through the sales journey and convert them into customers.
The Value of CTA
Studies have shown that adding a CTA button can increase conversion rates by 83%. By including a CTA in your social media posts, you can encourage your audience to engage with your content and move closer to making a purchase.
Types of CTA
CTAs come in various forms and can be used for lead generation, form submission, lead nurturing, or social sharing. Some popular types of CTAs include signing up for newsletters, sharing content on social media, and providing contact information.
Two Pillars of Social Media CTAs
When creating a CTA, it’s important to consider the tone and your goals. The tone should be inviting and engaging, rather than pushy. And you should have a clear goal in mind, whether it’s driving sales, generating engagement, or alerting readers of promotions.
Examples of Call-To-Action on Social Media
Here are some examples of brands that have used CTAs effectively on social media:
- Issue a challenge: Wendy’s Twitter engagement skyrocketed when they challenged a customer to get a certain number of retweets for free nuggets. This created a sense of urgency and encouraged sharing.
- Create a sense of urgency: Wix used a $10K giveaway on Facebook to celebrate the Super Bowl. This created a sense of urgency and increased engagement.
- Choose an impactful tone: Deadpool Movie used the character’s blunt and inappropriate humor to promote the release of the DVD. This stayed true to the brand and was memorable.
- Ask a fun, polarizing question: Netflix engages its audience by asking questions that divide people and spark conversation.
- Use a pop culture connection: Eggo Waffles capitalized on the popularity of Stranger Things by releasing content inspired by the show.
- Use active voice
Did you miss our previous article…
https://onlinemarketingagencies.net/how-my-e-commerce-company-has-used-personalization-to-build-an-email-marketing-channel-with-a-55-percent-open-rate/
