AI Assistant: Generating New Posts and Endless Ideas
Buffer integrated ChatGPT’s AI into its platform, allowing users to generate new posts, repurpose existing ones, and come up with creative ideas for free. Over 1 million Buffer fans engaged with this AI launch.
Keep Content Organized with Tags
Tags help users organize their ideas in one place, track content success, and build a searchable library. It’s now easier to manage creative output with Buffer.
Revamped Zapier Integration for Pinterest and More
Buffer now supports Pinterest, publishing multiple images and videos, creating ideas and drafts, and adding Alt-text through Zapier. This integration offers more flexibility for users.
Add Notes to Your Content for Better Collaboration
Collaborate faster and smarter with quick internal comments. With Buffer, you can attach notes to all of your content, enhancing teamwork and productivity. Half a million Buffer fans engaged with this launch.
Open Beta Program: Shape the Future of Buffer
Buffer users can now access new features before they’re launched and shape the future of the platform by joining the Open Beta Program. Over 1,000 Buffer fans signed up in the first 24 hours.
Improved Emoji Picker for Easier Communication
Buffer added autocomplete functionality and a frequently used picker to make finding the right emoji easier. This small improvement enhances user experience in Buffer.
Mastodon Support: Reach More People in the Community
Buffer quickly added Mastodon as a channel, allowing users to schedule content to reach more people in the growing Mastodon community. 3,500 Buffer customers post to Mastodon every month.
Schedule Instagram Stories for Better Social Media Planning
Buffer became one of the first platforms to offer scheduled Instagram Stories. With Buffer, users can fully schedule all their Instagram Stories without the need for reminders.
Manage and Schedule YouTube Shorts with Ease
Buffer launched full Shorts scheduling as soon as it became available, allowing users to plan, schedule, and auto-publish their YouTube Shorts. 9,383 Buffer users connected their YouTube account within 28 days of this launch.
Connect Your Instagram Creator Account for Easy Management
Buffer now supports both Business and Creator Instagram accounts, making it more convenient to manage all accounts in one place.
Facebook Reels Scheduling for Engaging Short-form Videos
Buffer introduced Reels scheduling on Facebook, the most popular social network with 2.9 billion active users. This feature allows users to schedule short-form videos for better content planning.
LinkedIn Documents: Increase Visibility and Audience Interaction
Buffer’s LinkedIn Documents feature enables users to upload PDFs directly to their LinkedIn channel, creating engaging document carousels and increasing content visibility and audience interaction.
What’s Next for Buffer?
Buffer is already working on new features for the upcoming year, including dark mode, tagging or mentioning LinkedIn profiles in a post, publishing to any channel via mobile notifications, improved list view for finding drafts and scheduled posts, and aggregated post analytics across all channels.
Stay updated on Buffer’s public roadmap and suggest your own features here.
