Pinterest Analytics: A Quick Guide to Tracking Your Success in 2023

Did you know that Pinterest is the 15th most popular network in terms of user numbers?

It’s also one of the most popular platforms for business.

Why?

A whopping 45% are from the USA, and have an income of over $100,000. They are actively buying, and they are doing so from your competitors.

Imagine if you had the ability to accurately interpret data that was crucial about your clients.

What is the result? You will see a significant increase in market share.

How do you go about it? Enter Pinterest analytics.

You can use this powerful tool to measure the success of your marketing campaigns. Understanding how to interpret these data will help you optimize your Pinterest strategy.

Our comprehensive guide to Pinterest Analytics is an invaluable resource for anyone who’s a Pinterest novice or pro. This guide provides invaluable insights on how to read and understand Pinterest analytics. That’s not it. The report also includes essential analytics for tracking their importance and recommended tools to assist.

Let’s begin with the basics. Let’s start by…

Get Started with Pinterest Analytics

You need to create a Pinterest account for your business first. Don’t worry if you are unsure of the process. You’ll find step-by-step directions.

Accessing Pinterest Analytics through a Pinterest Business account

You have two options when it comes to checking Pinterest Analytics: desktop or mobile. Although the principle is the exact same, the design is slightly altered. Let’s take a look at it:

On your desktop:

1. Sign in to your Pinterest Business account.
2. Click on the drop-down menu in the upper left corner.
3. Select ‘Overview” from the menu to track the performance of your Pins and Boards.
4. Click on “Analytics” and select the desired option to access other analytics.

You can use your smartphone to:

1. Open the Pinterest App.
2. Tap on your profile picture in the lower right corner.
3. Scroll down and click ‘See More’ in your analytics section.
4. You can tap the ‘Business Hub” from your profile to view how your content is performing.

Understand the Pinterest Analytics Dashboard, its Features and Functions

It’s your command centre. You’ll find a number of main menus here, including:

• Audience insights This section gives you analytics on your followers, so that you can better understand who they are and what their interests are.
• Conversion insights: You can track your campaign performance here. You can see which promoted Pins drive actions on your site, like checkouts, signups and more.
• Want to find out what’s hot on Pinterest? Trends Here’s where you can find it. This section will show you the most popular searches and pins on Pinterest.
• Pin inspector: This program allows you to analyze each Pin to determine how it is performing. You can view the number of saves and impressions for each Pin.
• Performance of your Pinterest profile This section gives you an overview on how well your Pinterest profile is doing. You can view your total number of impressions, saved items, and followers.
• Board insights: You can view the performance of each board. You can use this to understand which types of content resonate with your audience.

Pinterest Analytics: Key metrics and their importance

Pinterest Analytics offers a wealth of information that is just waiting to be uncovered. This free toolkit is available to all Pinterest Business users. It helps you track key metrics over time and monitor your performance.

Here are the metrics that you should pay attention to:

1. Impressions

Impressions measure the number of Pins displayed on a Pinterest user’s screen. They may appear on their homepage, on another user’s boards, or even in the search results. Note that one user can have multiple impressions.

The number of times a Pin is viewed on Pinterest (similar to the number of views) is called the impression rate. A high Pin Impressions rate is considered a positive sign, as it indicates that the content aligns with current trends and is well received by the Pinterest algorithm. Impression rates of popular content can be used to improve future Pins.

2. Savings

The Saves feature (previously known as Repins), is self-explanatory. The number of Pins saved on a board is shown.

Savings are important because it indicates the level of resonance that your Pins achieve with your audience. This results in more brand exposure, as saved Pins appear in the feeds of followers. Double win for your brand!

3. Click to learn more

The Pin Clicks (previously called closeups) are the total number of clicks made on a pin. This metric includes clicks that lead users to on- and offplatform content.

The pin click rate is another click-related metric. It’s defined as a percent that shows the total click count for a pin both inside and outside Pinterest divided by the number times it was displayed.

Pin clicks are indicators that a pin has captured the attention of a viewer. A high rate of pin clicks indicates that your audience is engaged with your content when they first encounter it. This is a useful metric to assess the relevance of Pins.

4. Engaged in a variety of ways

The number of Pins a user has saved or clicked on is used to measure engagement. It is a key metric in social media and should be monitored.

Engagement numbers indicate the degree of connection between an audience and a piece of content. Individuals can calculate their own engagement rate by using this metric in conjunction with the total number of audience members.

5. Demographics of the audience and their interests

Pinterest Analytics audience insights offer a wide range of demographic information. They include language preferences, gender statistics, device statistics and detailed information about various categories and user interest.

Understanding your audience is crucial to creating content. The more you understand, the better your chances are of creating content that people will like. Pinterest can be fine-tuned by using demographic data. These statistics help to share region-specific offers and post in multiple languages. This increases engagement and relevance.

How to integrate Pinterest analytics with other marketing tools

Pinterest can be integrated with Google Analytics and other marketing tools to give businesses a better understanding of their audience’s engagement with their Pinterest account as well as their website.

This method is very effective in analyzing user behaviour, tracking conversions and evaluating content effectiveness.

1. Connecting Pinterest Analytics with Google Analytics for Insights

Users can improve their marketing strategy by integrating Pinterest into Google Analytics.

The tracking of metrics like bounce rate, unique users, and time spent on the site allows the identification high-performing pins or popular categories within the audience. This allows for the estimation of ROI and also gives valuable insight into what type of content resonates with the audience.

How to connect Google Analytics with Pinterest:

• Google Analytics and Pinterest authentication are required.
• Select one application to trigger the automation process.
• As a result, select an action in the other application.
• Specificate the data that you want to transfer from one application into another.

That’s it! It allows the user to spend more time on other tasks.

2. SocialPilot is a great tool for managing social media.

SocialPilot, a social media management software that is comprehensive in nature, can enhance your Pinterest strategy. This platform will allow you to inspire and captivate thousands of users, as well as share pins with your audience.

SocialPilot will supercharge your Pinterest strategy.

• Optimize your Pinning Efforts : SocialPilot lets you schedule pins for different boards linked to multiple Pinterest accounts. This feature allows you to keep a consistent schedule of postings, which is essential for getting more engagement and impressions on Pinterest.
• 
  Perfecting your Pins
  
  You can edit images before you pin them using the SocialPilot image editor. Add website links, GIFs and GIFs as well as emojis. You can also create customized content by adding custom fields, unique watermarks, GIFs or image alt texts.
  
• Faster pin creation with AI SocialPilot’s AI Assistant will help you create compelling titles and descriptions for your pins at lightning-fast speeds. This feature will help you to maximize your Pinterest presence by enhancing your boards.
• Visualize Pinterest Strategy with Content Calendar SocialPilot’s content calendar allows you to see all of your monthly Pinterest posts in one place. You can view the daily, weekly and monthly postings of each account. You can also reschedule certain postings using drag and drop.
• 
  Smart Scheduling: Plan Ahead
  
  SocialPilot allows you to schedule your Pinterest pins, achieve your productivity goals and create a fantastic presence on Pinterest. With the bulk scheduling option, you can publish up to 500 posts simultaneously across multiple Pinterest profiles.
  
• Aim for Collaboration : SocialPilot lets you bring together your team and customers under one roof. To clarify responsibilities, you can assign roles and permissions for each user. Comments allow the team to collaborate without having an external platform.

These features will help you streamline your Pinterest strategy and save time. You’ll also get better results.

3. Use Pinterest Analytics to enhance your marketing reports

You can download Pinterest Analytics data to your device if you are preparing a marketing report. Here’s how:

• To access the menu, log into your Pinterest account. Click on the directional chevron icon at the upper-right corner of the screen.
• Select ‘Settings” from the menu and then select ‘Privacy & Data’ on the left-side navigation.
• Click on the “Request Data” link under the section “Download Your Data”.
• After submitting the data request, the user may check its status under “Your latest data requests”. The user will then receive an email containing a link to download the data within 48 hours.

4 Pinterest Analytics Best Practices

Pinterest Analytics will help you optimize your Pinterest strategy to maximize your success. To truly harness the power of Pinterest, you must know how to use the platform effectively.

Four best practices will guide you in your quest to master Pinterest analytics.

1. Regularly monitor and analyze performance data

Understanding your audience is the key to success in any social media platform, including Pinterest.

You can uncover issues that are holding you back by regularly monitoring and analysing your performance data. With this information you can make better decisions about how to maximize your Pinterest presence and achieve your business goals.

Likewise, your audience’s tastes change. You need to be aware of the latest trends on your account. You can minimize any potential damage by identifying problems as soon as possible. In reverse, the earlier you identify and join a trend, the greater your chances of gaining an audience.

2. SEO-friendly pin designs and descriptions

Pinterest is all about visibility and discoverability. Optimize your pins to boost visibility and discoverability. In order to improve performance, you should incorporate relevant keywords and hashtags in your pin titles and descriptions.

SEO is not just about keywords. Visually appealing pin designs are both eye-catching, and informative. To make the maximum impact, use bold, bright and contrasting colours, as well as readable fonts, clear images and contrasting colors.

3. Find the best-performing content and replicate it

In today’s world of content, it is important to identify the factors that contribute to successful content. You can learn a lot by analyzing the top-performing pins.

These insights can help you create better content. Consider creating more pins of the same type if a certain pin consistently performs well. This allows you to continuously improve your content and create a feedback loop that drives growth.

4. Testing and refining posting times and frequency for maximum engagement

You want to stand out from the crowd and get your audience engaged? By testing and improving your posting time and frequency, you can maximize engagement.

Pinterest Analytics can help you determine the optimal posting schedule for both your boards and pins. Analyze the data to determine when your followers are active and which content they interact with most. This information will help you create a posting schedule that is effective and efficient.

The conclusion of the article is:

It’s more than a simple numbers game to track analytics on Pinterest. Understanding your audience is key to making data-driven choices that will drive engagement and conversions.

You can improve your campaigns and your platform presence by leveraging Pinterest Analytics’ wealth of information. Mastering Pinterest Analytics means turning data into actions and those actions into success.

The first time you saw the post Pinterest Analytics: Quick Guide for Tracking Your Success by 2023, it was on SocialPilot.