What is the best time for you to post on Facebook

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Marketers are still arguing about Facebook’s organic reach. This post is for you if you’re a fan of Facebook engagement metrics.

You still have a good chance of your post making it to the feeds of your followers. It’s important to pinpoint the right time to post on Facebook to get likes, comments and shares.

Although most marketers prefer to use paid ads, being extremely realistic here, we all have enough pennies to expand our daily social reach. Now, the big question is: How do you choose the best time to post on Facebook?

You should also search for the perfect time or multiple times to post on Facebook.

A few Facebook analytics tools can help you to analyze your target audience and detect their behavior patterns. This is a difficult problem to solve.

It can be difficult to find the right answer. We have collected some data-backed tips and facts to assist you in your search.

Let’s begin!

What is the best time to post on Facebook?

To find the best social media apps, we studied:

• Which is the best time for you to tweet?
• Which is the best time for you to post on LinkedIn?
• Which is the best time for you to post on Instagram?
• When is TikTok the best time for posting?
• Which is the best time for you to upload videos on YouTube?

We concluded that there is no best time to post on Facebook. Let’s find out why this is the case by looking at these statistics from social media companies that suggest the best times to post on Facebook.

• Hubspot found that 9 AM is a good time to leave your office. The next peak hour is between 1 and 3 pm on Thursdays and Sundays.
• TrackMaven suggests that Thursday at 8 p.m. EST is the best.
• Falcon.io placed its bets on Wednesday, Thursday and Friday, between noon and 4 pm.
• Hootsuite suggests posting between noon and 3pm on weekdays.
• Unmetricfavors Thursdays between 9 and 2 PM.
• Wednesday is the best day to post on Facebook

Did you catch the catch? The best time is a combination of many numbers.

But don’t let this dampen your spirits! These guidelines are still useful to guide marketers in the right direction so that they find their personal best times to upload to Facebook when their audience is online.

After understanding the reasons why there isn’t a best time to post on Facebook, we will discuss how you can do it.

What is the Universal Time to Post on Facebook and Why?

Your audience may be different than others. Every marketer has a different answer to the question of when Facebook is best to post. Posting at the same time will not work if you cater to an audience that is flexible in their working schedules, and not between 9 and 5.

CoSchedule has done an in-house study to determine which businesses are receiving engagement at what times.

You can also use the time-frames above to see if they work for your.

There’s another problem. There is a surge in news feed content. According to the latest statistics, Facebook users have created more than 2.5 trillion posts .

Facebook’s business blog states that 1500 stories can appear in an individual’s newsfeed each time they log on to Facebook. People with many friends and page likes could see up to 15000 stories when they log into Facebook.

It is possible that the peak posting time for one business may be the worst for another. Let’s suppose that every company follows the best universal time idea and rolls out its content within the same hour. This will increase competition on the feed.

These time frames are not going to help you get much engagement, even though they can be helpful.

How do you find the best time to post on Facebook?

While there may not be the “best time”, there are times that are the best to post on Facebook. Two strategies can be used to determine the most suitable time for posting, and increase reach and engagement.

Strategy 1: Facebook Analytics to Find The Best Time

Facebook Analytics gives you many insights into the engagement, behavior and demographics of your audience.

An insight button will appear at the top of your Facebook Page. You can click on the button to access the dashboard, which will display multiple Facebook analytics.

Find out when your fans are most active

To access the data on “when your fans were online”, click on the “Posts” link in the left column.

A detailed graph will show you the average data for your fans who were online in the last 24 hours.

You can now hover over a specific day to view its statistics relative to the average week.

This shows the Tuesday vs. average weekly data. The dark blue line is Tuesday data compared to the whole week.

What are the results of this data?

We use this strategy to keep track of the number of people who visit our page each week, as we are an established page. The number of people attending the page increases gradually starting at 3 am, reaching a peak around 6-9 AM, 7, and then declining to noon.

To get more traction with our audience, we schedule our posts between 3am and 9am (Pacific Time Zone).

Use the same strategy to determine the most appropriate time and best day to post on Facebook. Then, start posting variations throughout those hours until you find the perfect spot.

To see if there are hidden engagements, post at off-peak times. It’s a good idea to experiment for the first few days and then create a solid strategy for your Facebook posts.

Take a look at your previous successful posts

Facebook Insights’ Posts section has another cool feature, just below the “When Your Fans are Online” graph.

You can find a wealth information in the “All Posts Published” section. This section allows you to assess how well each post performed. What you get to know:

• Date and time of publication
• Type of post published
• Both organic and paid reach
• Engagement

To determine the best content type to post at certain times, you will need to do some manual searching .

What are the results of this data?

Our posts are getting more engagement. They reach the same time as before: 6am-9am (PST) Time slot. Our audience is in the PST timezone so it is evident that they are more comfortable engaging with our page before heading to work.

It is better to test on many variables before you make any conclusions about the best type, day and time.

Strategy 2: Finding relevant days for each post

Each piece of content is relevant at the right time. A fashion brand will not post a new collection of winter clothes at the beginning of summer. This was pretty obvious. Sometimes, however, your general content may have some relevant times.

You can use Facebook analytics data to test the same content at different times to see which time is most effective for your audience.

Use a Facebook Scheduling tool to find the best post timings

SocialPilot, one of the most powerful Facebook publishing tools, allows you to schedule your posts and publish them without opening your Facebook page.

The informative and pleasing graphical representationof active fans and individual posts with its built-in Facebook Analytics page will help you find the best time. You also get rich information about audience growth, demographics and engagement.

Once you’ve found the best time to post on Facebook it is time for you to put your data to the test in real life. How do you do this? By scheduling your post before time.

SocialPilot’s user-friendly interface makes it easy to schedule your posts at the best times ahead. Let’s look at how it works.

1. Connect to your Facebook Page

Go to the SocialPilot dashboard. Go straight to the column at the left. Connect your accounts by clicking on Accounts.

Select the Facebook page or account from the many social media platforms available. After clicking the connect button, you’ll be redirected directly to Facebook where you’ll be asked for permission. Please accept all permissions in order to continue.

2. Schedule posting

After your account is connected, you can go to Accounts. Select Manage Accounts. Select the social account that you wish to set time slots for, and then add your preferred time.

You can choose single or multiple days, and you can pre-define their posting times. When you add a new post to the queue, it will automatically be scheduled for the selected time slots.

This amazing feature allows to do A/B testing on the same post at different times in order to determine the best time for a particular type of content.

Are you excited? Get started with a 14-day free trial.

Finalize it

We have now dispelled the myth that there is a best time to post on Facebook. Now, let’s focus on your experimentation. To find the most active times, do a deep analysis of your audience’s behavior.

You can use the tool along with other strategies to create a better strategy for posting. Nothing is more reliable than your own data analysis. This will show the real scenario and provide audience insights that can be used to improve strategizing.

SocialPilot is a great social media scheduling tool that allows you to schedule posts at the most convenient times according to your data. With rigorous testing opportunities, managing your social media accounts will be easy. You can schedule multiple posts on the most relevant days, and the data will show you the best times.

This is important because posts that reach the right audience at the right moment are more likely to get better engagement. Facebook’s new algorithms will tell you if your relationship with your audience is better, which can lead to higher rankings for your posts.

Don’t wait any longer and get started posting!

The post What’s the best time to post on Facebook? SocialPilot was the first to publish this article.

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