To get the most out of your online marketing strategy, you should consider using online marketing software that helps you keep track of your customer’s behavior and improve your conversion rate. We’ve compared Hubspot, ActiveCampaign, Oribi, and Hootsuite. Which one is best for you? What’s their best feature? Take our quiz to find out. Let’s get started! Read on to learn about the best online marketing software available.
Hootsuite
You can create and manage multiple accounts with the help of Hootsuite’s online marketing software. The program allows you to monitor social media networks, manage your posts and follow other users, and filter keywords. You can also respond directly to customer queries. The software has many benefits, including a free 30-day trial for both professional and team users. Once the free trial ends, you’ll have to purchase a paid plan. There are two levels of plan: the basic and professional plan. The free version allows you to manage up to three profiles, schedule 30 messages ahead of time, and has an administrative account.
Hubspot
If you are a startup, you may have questions about the best way to get started with HubSpot online marketing software. The right answer depends on your budget. If you are a small business, you might want to consider HubSpot for Startups, which gives you access to the software at a discounted price. In the program, you will receive extra training and education tailored for startups and small businesses. The discount will vary depending on your startup’s stage of growth.
ActiveCampaign
If you’re looking to automate your email marketing campaigns and keep track of site visitor behavior, ActiveCampaign is a great option. Not only can you create customized email campaigns, you can also track customer activity and build personalized customer profiles. ActiveCampaign can help you achieve all of this and more. Whether your audience is on a mobile device or a desktop, ActiveCampaign can help. ActiveCampaign has a variety of features for email marketers and integrations with platforms like Zapier. Its customer support and training materials are excellent as well.
Oribi
If you haven’t yet used Oribi, you’re missing out on one of the best online marketing tools available. Its advanced analytics tools let you identify where your visitors are coming from and what they’re doing. You can also use it to track and analyze the performance of your website’s ads. The software’s tracking options include a variety of options to measure conversions and website traffic. For more information, see Oribi’s website analysis guide.
Kapost
Kapost is an online marketing software that enables you to create, manage, and publish content for your website, blog, or social media accounts. Kapost helps you align content with your personas, buying stages, and interests so your audience can find what they’re looking for. You can also collaborate with your team and track content performance. You can use Kapost to make content schedules and plan your strategy. Kapost also integrates with Marketo, Eloqua, Pardot, and Salesforce.
SquareSpace
If you are looking for a way to increase sales with your website, SquareSpace’s online marketing software can help. Squarespace includes a comprehensive analytics package that allows you to see who is visiting your site, where they come from, what they do once they arrive, and even which marketing activities are working. This is important for understanding your target audience and determining improvements. The software also allows you to toggle between desktop and mobile views, so you can track the success of your marketing efforts from any device.
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