It is important to include multiple types of marketing emails in your email marketing strategy. This will allow you to stay in touch with your customers. Feedback- and Review-focused emails are the best to help a business achieve its expansion goals. They allow business owners to understand their customers’ needs and collect social proof to support their brand. We will walk you through each email and show you how to make it work for your ecommerce store.
Feedback emails: Find out what your customers think
Customers are asked to send feedback emails asking for their opinions on their experience with your ecommerce store. This could be about the products, delivery, purchase, or any other aspect. Feedback emails can provide valuable information on what your business does well, what could be improved, and suggestions for expansion from the most important source, which is the people who decide whether your business sinks.
When should feedback emails be sent?
It is best to send feedback emails as soon as a customer has purchased from your site. If you are asking for feedback about the customer’s purchase experience (i.e. It’s a good idea to send feedback emails along with the order confirmation email. It’s best to ask how the customer’s experience was from purchase to delivery and then to send the feedback email a few days later.
How to get feedback
Sometimes it is easy for recipients not to respond to feedback emails or to disregard them altogether. There are some actions you can take to encourage customers to respond to your feedback emails.
Incentivize them: Do your rewards program offer incentives? You can offer rewards points for your feedback forms. You can also offer them a $5 credit towards their next purchase, or entry into a monthly drawing to win a prize. Customers will be more inclined to give feedback if they feel it helps improve the business. Customers will feel valued even if their experience was not great. Your recipients will find it easier to embed your feedback form/questions in the email. This will make it much simpler for them not to have to leave the page. You can also include a link directly to the feedback form if you don’t have these capabilities.
How to write emails asking for feedback
You don’t need to make your feedback emails long and fancy, although they can be if you wish them to. All that is required is to communicate that you want the recipient to give their opinion. These are some guidelines to help you create your feedback email.
Your purpose should be clear and concise. Simply say in one or two sentences that you want to gather feedback from the customer. It doesn’t need to be too long. You don’t want customers to lose interest and leave the email without reading the important parts. Personalization makes customers feel more special. Include the recipient’s name in the subject line. This can be used for the opening sentence or the entire email. Customers may look at your subject line with interest when there are so many emails in their inbox. It’s crucial to have a catchy subject line that sparks their interest. You can also mention any incentives you offer in the subject line.
Example Feedback Email 1
Subject Line: FIRST NAME] We want your feedback!
Email Copy:Hey [FIRST NAMES],
We are glad to hear that your order arrived. We would appreciate your participation in our 2-minute feedback survey. This is the only way to find out how we can improve or what we are doing well. ).
We’ll send 50 reward points as a thank you for your opinion.
To fill out our survey, click the link below:
TAKE A SURVEY
Example Feedback Email 2
Subject Line: $5 for your feedback, [FIRST NAMES]
Email Copy: Hey [FIRST NAME],
We are grateful for your recent order.
We would love to hear from you about your shopping experience. Please fill out the quick feedback survey below to help us make [BUSINESS NAME] even better.
You can even get a $5 credit towards your next purchase!
[BEGIN FEEDBACK QSTIONS]
Review emails: magnify the feedback of your customers
Feedback emails are less specific than review emails. They are more focused on publishing customer feedback. This means that you need to be cautious about whom you send review email to. Unhappy customers will not hesitate to share their grievances with the world if they are asked. You can gain valuable testimonials from customers and increase your social proof, which will give potential customers more reason to trust you.
When to Send Review Emails
Sending a review email after you have had contact with customers who seem to be satisfied with your product or their experience is the best time. You can create a trigger in your email client that will automatically send a review email after they have responded positively to a feedback message. It’s a good idea to send a review email after you have spoken with a satisfied customer by phone or email.
Where can I direct customer reviews
There are several options to direct customers to leave reviews. There are a few options that allow you to control the comments posted and the legitimacy of any reviews.
Your website and social media pages: Directing customers towards pages you control gives you more control over what information is published online about your business. Potential customers should be aware that these pages are moderated and may not consider reviews as genuine. They will not be moderated in most instances and will be considered more genuine. You should not encourage positive reviews on these sites. Many review sites will penalize this because it creates bias.
How to ask for reviews in emails
It can be difficult to approach review emails because you don’t always know what the sentiment is of the person at the other end. There are some steps you can take that will help to improve the outcome.
Mention previous interactions: When you send your review email, make sure to mention any positive feedback received or direct encounters. It will help customers return to the moment. Plus, any personalization you can offer will always earn you extra points. Simply tell recipients how their review can impact others. While some customers may be drawn to the idea of helping your company succeed, others might be more interested in writing reviews that help others find the best products. It will decrease friction and encourage follow-through by reducing the work required and the number of clicks they have to make.
Example review email 1
Subject Line:FIRST NAME] Leave us a review online!
Email Copy:Hey [FIRST NAMES],
We were delighted to hear from you about your experience at [BUSINESS NAME]. We want to hear from other customers about your experience with [BUSINESS NAME]! Will you write us an online review?
[LIST 3-5 REVIEW LINKS]
Example 2 Review Email
Subject Line: Let others know your thoughts about [BUSINESS NAME]
Email Copy: Hey [FIRST NAME],
Your feedback is greatly appreciated! We would love to have your support in spreading the word about [BUSINESS NAMES] if you have some time. We’d love to have your opinion on any (or all) of these sites.
[LIST 3-5 REVIEW LINKS]
In conclusion
Email marketing and running an online business are all about feedback and reviews. Follow up with customers to hear their feedback. You can use all the reviews and feedback you get from these emails to help improve your business.
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By: Elisabeth Newell
Title: Feedback and Review Emails for Ecommerce: How to Craft Effective Messaging
Sourced From: www.volusion.com/blog/feedback-and-review-emails-for-ecommerce-how-to-craft-effective-messaging/
Published Date: Wed, 06 Apr 2022 15:05:00 GMT
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https://onlinemarketingagencies.net/?p=3985
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