Do you get tired of being told by clients that their copy needs to convert? Perhaps the words are too simple, clear, and concise to sell.
You are in dire need to hire a master copywriter to work for your agency.
You can’t be a copywriter for every writer. Copywriting is a different art form that uses words to connect with the audience and drive profitable customer actions–emphasis on the ” driving action.”
Finding a copywriter can be a difficult task for any marketing agency.
If you’re on the same path, be sure to bring the copywriter interview questions with you to help you find the right fit.
You can also use our curated list with questions for interviewing copywriters, which has been compiled by experts who have years of experience hiring copywriters.
You can also find a list with questions for marketing interviews that you can use to help you hire for different positions in marketing.
Let’s get into the questions!
Interesting read: How to drive your audience crazy through strong content marketing?
Common Questions for Copywriting Interviews to Ask Your Candidates
Client and copywriter interaction are crucial factors that impact the overall progress of a project.
Copywriters are subject to a lot of rejections and feedback on a daily basis before they can get the final YES from clients.
You should hire a copywriter with interpersonal and communication skills in such situations to understand the perspectives of clients and present their point of view.
These are questions that you can ask a copywriter in order to assess their thought processes, work ethics and team skills. They also help you evaluate your own self-awareness.
- What was it that inspired you to enter the marketing field?
- How can you deal with client rejections?
- Which marketing platform is your favorite?
- Which content marketing strategy do you prefer?
- Which areas do you think you are better in writing than others (social copies or email copies, website copies, print copies, etc.)? )?
- What can you do to invest in yourself?
- Why would you like to work in our agency/company?
- How can you be sure that you will bring value to the clients of your company?
- What makes a place a great place to work?
- Which copywriting book were you most recently exposed to?
- What copywriting gurus do you admire the most? Why?
- What are you going to do your first few months as a copywriter in the new job?
- What would happen if your performance is below average?
- What does the “world-class” employee mean to you? Do you think you fit this definition?
- What was the best part about being a member of your team?
- How can you manage multiple shifting priorities while juggling them?
- What would you do if it were possible to do everything you want?
- What qualities and skills would your ideal candidate possess if you were able to build a writing group?
- Please tell me about a time you were in conflict with a colleague or team member. What happened?
Interview Questions for Copywriters to Assess Skills and Background Experience
After assessing whether the copywriting candidate will be able to communicate with clients, and if they fit the company’s ethos and work culture, it is time to assess the candidate’s copywriting skills.
“Most copywriters are good at knowing “what” to write, but I want to know how they will communicate it. My copy should not sound like any other website. It should be unique to me and reflect my brand. I also look for someone who is knowledgeable in SEO and can offer constructive criticism em>
Ouriel Lemmel is the CEO and founder at Winit
- What is your comfort level when writing in brand voice?
- How do you write copy? Is there a style of copywriting that you believe could be attractive to customers?
- What can you do about feedback?
- Are you a believer that website copy should be SEO-optimized
- How can you optimize your copies for SEO?
- Which is more important for you: Creativity or driving sales?
“I ask questions to make sure that the candidate is knowledgeable about the company and has done their research. I also like to ask them how they would improve our content. This helps me understand their creativity em>
Karl Hughes, Founder and CEO of Draft.dev
- Please tell me about the worst mistake you made as a copywriter, and how you have recovered.
- Which changes would you like to see in the current content?
- What are your top three most important elements in a great copy?
- Describe your research process and style to create compelling content.
“First, I want to verify that the candidate is interested in our company. We would like them to explain the content they create and how it matches their writing style. Some of my favorite traits are their willingness to learn and openness to receiving feedback em>
David Bitton, Co-founder & CMO, DoorLoop
- Are you familiarized with the company’s blog, website, and social media pages?
- What would be your approach to writing copy about a topic or sector that you don’t know?
- How can you overcome writer’s blocks?
- What would you do to respond to clients’ requests for rewrites?
“Of course, my main focus would be on the assignment to see if they were able to match their tone of voice with our brand. I will also try to find out if they have done extensive research on us before interviewing me. This would allow me to determine if they know our company’s history, ethos and what makes us different from other companies em>.
James Parkinson, Head Marketing Content at Personnel checks
- What makes you and your company stand out from the rest?
- Could you share some of your most proudest past works? Which was the hardest? Which do you think is the best?
- What modifications have you made in your writing to appeal more to different demographics?
“I’m looking for three things in a copywriter: organization, creativity, and brevity. Because copy and content must follow the natural flow of the readers’ eyes, organization is essential. Because you have to find new ways to discuss old topics, creativity is essential. Finally, conciseness is a must-have quality in copywriting .”
Danny Veiga, Founder, Danny Veiga Marketing
- What is your vision of yourself as a writer and editor?
- Would you agree that you are the best at creating work in the style and tone that our brand requires?
- What are you most impressed by about the types of copies that our brand requires?
- How could we help you to identify your weakest writing style?
- Why should I choose you to be my copywriter instead of someone else with similar skills?
“Obviously, the idea is to find efficient, accurate, and creative writers who can create original, high-quality copy that will be useful for your clients. Assess the previous work history of the candidate. Ask the candidate about their research process, workflow, tools, turnaround times, and other details. These questions will help you get a better idea of how the candidate would work in your workplace .”
Will Cannon, founder, Signaturely, UpLead
- Please describe the writing process and the research that you did to create the original copies of your project. Also, please discuss how it has helped you as a copywriter.
- What can you do to find out the target audience?
- How do you fact-check?
- What research and writing tools are you using to create your copy?
- What is your response speed? What is your record of meeting deadlines in the past?
- Please tell us about a time when you missed a deadline. What were your actions? And what lessons did you take from it?
- What are the most important SEO Copywriting procedures?
Interesting read: 8 Social Media Content Marketing Strategy Tips to Avoid
SocialPilot makes it easy to make the most of your social copies
Your newly hired copywriter may be required to write on social media, which is a crucial marketing channel.
A tight copy will encourage readers to take action, regardless of whether it’s driving traffic, building an email list or selling a product on social media.
The social game becomes more complicated once the copywriter has written the copy.
How?
Multiple clients have different accounts and multiple copies are required.
Social marketing can be difficult. You have to manage multiple accounts, post at the right time, track individual data and create reports.
SocialPilot can solve all your problems.
It is the best-in class social media management tool available for marketing agencies. It offers unparalleled scheduling, collaboration and analytics as well as social inbox features.
It’s possible to experience it for yourself. Get a free trial today or request a demo.
SocialPilot’s first post, 48 Questions for Copywriter Interviews: Hiring the Best Talent appeared on SocialPilot.
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