In the 1990s, there were two choices for website backgrounds: a solid or repeating color.
You’d find websites like these beauty.
Except for something very unusual, you do not want your landing page to look this way. This is because your background is so busy that you feel overwhelmed… and other reasons.
Today’s tools make it easy to create backgrounds that are pleasing to the eye and don’t distract from your landing page. We’ll show you the different backgrounds that you have.
Let’s talk about the importance landing page backgrounds. Here are six background options to use on your next landing pages.
What is the importance of your Landing Page Background?
You need to be able to see the importance of background in landing pages.
When they view online content, people tend to follow a visual hierarchy. It is evident that people are more inclined to focus on elements with greater contrast than those that blend in with the rest.
If your background is too busy, it will be difficult to get people to pay attention to your main landing page content, and most importantly, your call to actions.
You’ll also lose the respect of your visitors if you don’t have the right background balance to create a modern landingpage design. Half of consumers believe that a company’s website design can affect their brand. 38.5% will also leave a page if it has an outdated or cluttered design.
Your background is important in the conversion-centered design process. Choose a simple background that allows your visitors to focus on the action they want.
Six Simple Backgrounds for Your Next Landing Page
These background styles will give your landing page a little extra flair without obscuring your main point.
1. Gradient
Image courtesy of Walker Art Center
A gradient pattern is a pattern that shows a transition between different colors. While some gradients are one-color, others, such as the one shown above, can be used to transition between multiple colors.
Gradients were popularized in the design industry a few years back. A gradient gives your landing page a trendy and modern look. It is important that it matches the rest of the landing page’s colors.
You can also spice up your work with gradients, even if you don’t have a background of a solid color.
You don’t have to fill your landing page with gradients. A gradient can be used to highlight your hero sections. The gradient trend is still possible. Designer Adam Muflihun used a gradient to create this mockup for the landing page.
Image courtesy of Adam Muflihun
2. Abstract shapes
Image courtesy of Unsplash
Abstract shapes are the basic shapes of the visual arts, such as squares, triangles, and circles. These shapes are used in patterns that can be repeated or mixed up.
Abstract shapes are also a popular web design trend, as seen in the 2022 retro web design trends. These backgrounds give landing pages a vintage feel while still keeping it modern.
If you choose to go this route, make sure that you use the correct type of abstract shape pattern on your landing page. Bolder patterns should be used in a consistent color scheme. Scoops’ landing page uses large, brightly colored abstract shapes as a background. However, it is only used to highlight product images.
Image courtesy Scoops
3. Monochrome
Image courtesy of Unsplash
Monochrome can be defined literally or conventionally. It can be translated literally as a color scheme that uses different colors of the same color. When they use the term, most people mean a black-and white color scheme. This blog post will be based on the latter.
If you use the right amount of white and black, monochrome landing pages can look stunning. You can use a pattern to compliment a solid or white background, or a full or partial black background.
Monochrome is a great way to highlight the visual elements of your page. This landing page for Onplace (a portfolio platform) uses monochrome to show off photos.
4. Geometric
Image courtesy Unsplash
Geometric patterns look a lot like abstract shapes, but they are based entirely on straight lines. These patterns can be lines, triangles or squares as well as other angular shapes.
Geometric patterns are a great way to add design elements and flair to your landing pages without making them too busy. You can choose the combination of lines and shapes that you like, and then customize them to fit your brand guidelines.
The amount of space between the shapes in your geometric pattern will determine how bold or subtle it looks. The landing page for Looney Patterns is simple and has plenty of space between triangles.
Image courtesy of Looney Patterns
5. Parametrics
Image by Je Sung Lee
Parametric patterns can be described as “know it when it happens” because they are easy to recognize. Complex mathematics is used to create them by computers. These lines and geometric shapes are usually presented in a gradual fashion.
These patterns are great for simple landing pages backgrounds. They combine the power of geometric patterns and the fluidity of natural movement. Inconsistency is visually appealing without being too overwhelming.
You can make your parametric background more subtle by using two colors of the same color. This is how it looks on Cetrucflotte’s home page (it’s not a landing page but you could apply it to yours).
Image courtesy Cetrucflotte
6. Trending colors
Image courtesy Color Hunt
You want to make a bold statement without compromising the page’s content? Use a trendy color scheme to tie together your landing page elements and your background.
These colors are popular in web design 2022:
- Earth tones (browns, tans)
- Jewel tones (deep greens and purples, blues as well as yellows and oranges)
- Pastels
- Pop art and neon colors
The 2022 color palettes are diverse and offer something for everyone. You can use the neon trend to create retrofuturistic pages like this one for Jack McDade’s Radical Icons.
Image courtesy of Jack McDade
It’s all about structure
Backgrounds are only one aspect of your landing page’s anatomy. Lay out your content using a solid landing pages wireframe before you start to finalize any design elements. You can be confident that your landing page sections will be in the correct order so you can choose a background that matches well.
A conversion-focused landing site builder will save you time and reduce the amount of work required to create wireframes. Smart Builder will design your landing page layout using data from over 1.5 billion conversions. It will do all the work.
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