Seven Google Alerts SEOs are required to keep up with everything!

Because they are scattered, SEO and search marketing can be difficult. It’s a great way to stay on top of everything by setting up email notifications. Notifications such as reputation monitoring alerts and competitors’ social media activity, new links, and others are essential. Google Analytics and Search Console both offer email alerts, which is a must-have for website owners. All the basics you need to get started with your website will be covered in this article.

Why is email alerts so beneficial?

It is a good idea to set up an email inbox separate from business emails. It is a smart idea to add the inbox to your mobile mail app so you can keep an eye on things while you are on the move.

• Email notifications are difficult to missspan styling=”font-weight 400 ;”>: I like dashboards that combine multiple sources of data under one roof, but life is too fast and I can neglect my dashboard for several weeks. Unavoidable email notifications are inevitable. Even if I don’t have the time to read it, I can scan it quickly while scrolling through other emails and see if it is urgently needed.
• Emails are archived: This allows me to search my archives at any time and see everything that’s ever happened with my site. You can access my archive at any time to view what happened and to attribute traffic changes to an alert.
• Email operators are free : You can create a Gmail account in seconds and use it for years, until you run out.

Google Analytics Alerts

Notifying traffic declines is crucial for maintaining your organic visibility. This is the first step in a critical SEO task called SEO Maintenance.

Google Analytics has a custom alerts function that allows you to be notified of any unusual traffic activity.

How can you do that?

Login To Your Google Analytics Dashboard > Customization > Alerts >Click on “Manage custom alerts” > Click on “NEW ALERT”.

1. Google Analytics traffic drop alerts

You can set up Google Analytics traffic drop alerts in many ways. This is the simplest. For example, here are the criteria you can use to trigger an email alert.

• 
  Create traffic source for “Google”
  
• 
  Create your trigger: I set it to alert me whenever my organic traffic falls below an unusually high level.
  

Screenshot: Source: Screenshot by the author

Check the box that reads “ Send an email to me when this alert triggers ” to receive an email notification when your traffic falls below a certain level.

You may also choose to set a percentage of the loss. This way, you don’t have change your threshold as traffic increases.

Screenshot: Source: Screenshot by the author

2. Alert for spikes in referral traffic or direct traffic

You want to know if any of your content assets are going viral so you can monitor it, spread it further or respond to comments.

It is a smart idea to create this alert.

To prevent Google from being a source of traffic, you can exclude them from this alert:

Screenshot: Source: Screenshot by the author

3. Revenue drop alert

Last, make sure you create an alert if you have Google Analytics to ecommerce set up

This one is for traffic from all sources. I choose revenue in the “Ecommerce” section. You can also set the percentage of loss.

It may take some time to calculate the threshold that you would like to be notified. Remember your slow days (weekends or months) and take note of revenue drops.

Screenshot: Source: Screenshot by the author

There are many web analytics solutions , some of which offer email notifications.

4. Alert for a lower load time

Google Analytics tracks the time it takes for a page to load and provides reports. This allows you to find slower pages. Since site speed has been a ranking factor, it’s important to keep an eye on page load times.

Google Analytics can notify you if your page’s average load time suddenly drops. This will allow your development team to quickly diagnose the problem:

Screenshot: Source: Screenshot by the author

Google Search Console Alerts

Google Search Console will automatically send you emails about important changes or issues. These will be sent automatically to your email address. You only need to verify your website with Google’s Search Console. (Here’s how).

Search Console will notify you immediately of three important events:

5. Malware alert

You need to find out immediately if your website has been hacked . This is because it could cause a reputation crisis or private data leaks.

Google’s malware alerts can be a great help. This is the reason you need to verify your site using Search Console. Google’s malware notifications work the fastest and most accurately on the market. They are also free!

Screenshot: Source: Screenshot by the author

Monitor your website’s changes It is also a smart idea to do this. You will immediately be notified if there is any code or text injected onto your pages. This will allow you to fix the problem and prevent your site from being added to Google’s “hacked websites” list.

6. Alarm for internal errors

Search Console will send you an email if there is an unusual spike inindexation or an internal error .

Screenshot: Source: Screenshot by the author

You can also get alerts from other monitoring services if your site goes down. These aren’t marketing alerts but I highly recommend them.

7. Alert for manual penalties

Google will notify you by email if you are subject to a manual penalty. Although I do not hope that you will ever get one of these, it does give you some peace of mind knowing you will be notified in the event of any.

Conclusion

Notifying others quickly is the best way for you to resolve issues quickly and avoid any lasting damage. You should be aware of any traffic drops, site attacks or competitors’ social media activity. Also, keep an eye out for new links and other information.

Ann Smarty, the founder of Viral Content Bee and brand manager at Internet Marketing Ninjas, is Ann Smarty. You can find her on Twitter @seosmarty

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