You won’t be able to make a quick decision if you are looking to purchase one of the many iPhones on sale right now.
If you are like most people, you will first think to use a browser to search for “iPhone opinions” to determine which one is the best. 85 percent of consumers trust online reviews more than personal recommendations.
Reviews can make or break a customer’s purchase decision. Both shoppers and businesses value product reviews. They are important because no one wants to waste time or money on products that don’t meet their expectations.
Social proof is a powerful tool to sell software and fragrances. Here are nine steps to help you get more product reviews.
9 Steps to More Product Reviews
1. Select the best moment in your customer journey
2. Find a method you can scale
3. Make it easy for customers
4. Give More Space for Reviews
5. Send post-purchase emails
6. Personalize review requests
7. Incentives
8. Review Your Support After You Provide It
9. Social Media: Share positive experiences
1. Select the best moment in your customer journey
It all boils down to the moment you ask your customer. This will depend on their stage in the buyer’s journey.
Consider the ups and downs customers may experience when they do business with you. These stages could include:
A successful purchase;Satisfaction with your customer service;Disappointment with a slow delivery; andDelight following problem resolution.
These situations depend on the customer’s journey with your company. Each customer has a different experience, so you have to decide when to ask for product reviews.
A customer may ignore your request for testimonials or leave a negative review if you ask too soon. Consider strategic times when your customer might be most likely to leave a review. These moments could include:
After a customer refers; Following success with your product/service; Spending time browsing products on your website.
ASOS, an e-commerce company, sends customers who have recently purchased items a post-purchase email asking for a review. ASOS uses a friendly tone to describe writing reviews as fun and encourages buyers to take a quick selfie.
2. Find a method you can scale
When searching online for products or services, consumers aged 18-24 want to see at least 200 reviews.
This is a lot of product reviews. We all know that more product reviews equals greater social proof.
Do not feel overwhelmed. Getting more reviews is just another way to scale your existing methods.
Regular reviews should be a part your business process. These are some suggestions for scaling up:
In your email automations, include review requests. Train your team to ask customers for reviews after a successful sale. Ask your service team to establish relationships with happy customers.
Consider all the interactions customers have with you and how you can reach them via different platforms. Next, determine which automated methods are most effective to scale your review generation campaign.
Here’s an example showing how Wise (formerly TransferWise), sends customers emails with an easy and quick NPS.
Wise can also follow up on customers who have been satisfied (those with scores seven or higher on the NPS) to request testimonials.
Customers can also use embedded email NPS easily, which brings me to my next step.
3. Customers will love it!
Customers will not leave reviews if it is difficult to complete. Customers will be more likely to leave reviews if they find it easy to do so.
Make the process simple, fast, and streamlined. Customers will be more willing to spend a few moments on the process, rather than wasting their time. Here are some ideas:
You can make it easier for them to remember details and write reviews by giving them prompts. To make it easier for them to remember details and write reviews, you can give them a link to the review page. People don’t like to be forced to navigate between pages. People are doing you a favor so make sure they have everything they need.
Lorna Jane Active, an Australian brand of activewear, provides prompts in its review email to remind customers about their recent purchases.
The email contains an embedded star rating and a review text area so that customers can quickly express their opinions.
Customers in a hurry can leave product reviews quickly and easily without needing to search for a landing page or third party review site.
4. Give More Space for Reviews
Each person has preferences when it comes to which websites and platforms they use most. Multiple options allow your customers to choose which one they feel most comfortable with. You may prefer to receive a testimonial by email, while others might like to leave a review via Trustpilot.
You don’t want too many platforms. You should strike a balance between providing different options and not confusing customers with too many websites.
Consider third-party websites, as well as yours, where customers might review you. These sites could include Trustpilot or Google Maps, Facebook, or Consumer Affairs, depending on the type of your business.
BarkBox, a subscription box for dog treats, has testimonials on its website, and is also present on Trustpilot and Consumer Affairs sites.
5. Post-Purchase emails
A post-purchase review email has an 8.1% response rate. It is a good idea to send an email immediately after purchase so that your customers are still fresh.
Timing it within a few days to a week of purchase gives your customers the opportunity to form an opinion about the product and not forget about the purchase.
Set up automatic follow-up emails to encourage customers to leave reviews. It is a good idea to send one or two more follow-up emails within a few days of the initial email.
I Saw It First’s review request follow up email is friendly. It reminds customers about recent purchases and offers ways to review them.
6. Requests for review customization
Your customers will feel valued when you ask for personalized reviews. This can help increase product reviews.
Your testimonial emails can be personalized by segmenting your audience and addressing customers by name. Customers will feel more connected to you even if their review requests are automatically sent.
Skinmart addresses the customer individually in this request email. The company also asks you if you have any questions and will contact you if you respond to their email.
Source: Okendo
This fosters a two-way partnership and ensures that the email stays personal.
7. Offer incentives
Show appreciation to customers who spend valuable time reviewing your products.
To say thanks and encourage product reviews, incentives can be used such as:
Gift cards. Send samples or small gift cards to give customers an incentive to leave a review. To get customers excited, send them samples of the latest products. You can show your appreciation to loyal customers by giving them early access to the newest products and/or services. Giveaways. Giveaway entries offer a greater prize.
Anthropologie reminds customers that they can win $100 by reviewing a product.
It is a gesture of appreciation to the customer and encourages them future shopping with the brand.
8. Review Your Support After You Provide It
Customer support is one of the best ways your business can build customer relationships.
It is not possible for everything to go smoothly in the customer journey. However, customers will appreciate your ability to resolve problems and help them.
Ask for a review if you have solved the customer’s problem successfully and they are satisfied. This tip is all about timing. Make sure you are happy with your customer before you ask.
9. Social Media: Share positive experiences
Customers who see their featured reviews encourage others to leave reviews. Positive reviews can be shared on social media to show that you care about customers and value their opinions.
The Body Shop shares customer testimonials regularly with its Instagram followers. This not only promotes its products, but encourages customers to leave reviews.
You can also include a link in your social media posts to your review form so that other customers can leave reviews.
Conclusion
It is important to have a solid portfolio of product reviews that are positive for people buying from you.
Because shoppers cannot try your products before purchasing online, they seek out convincing social proof to support their decision.
It can be difficult to get customer reviews. It is possible to create a simple review request system that customers can follow and automate.
Social proof is crucial for building trust with customers. You’ll increase your conversion rate if you have more product reviews.
Sleeknote’s first article, 9 Proven Methods to Get More Product Reviews (+ Example), appeared first on Sleeknote.
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By: Emil Kristensen
Title: 9 Proven Ways to Get More Product Reviews (+ Examples)
Sourced From: sleeknote.com/blog/get-more-product-reviews
Published Date: Wed, 05 Jan 2022 11:52:14 +0000
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