You want to increase clicks and sales through your email marketing.
It is time to get started with countdown timers.
Emails can include countdown timers if you need to instill FOMO and urgency in your audience.
You don’t want every email to be covered in ticking clocks. But, evidence suggests that countdown timers can work well when used sparingly, at the right times.
We analyzed over one billion popups to find that those with countdown timesrs (8.07%) convert better than those without countdown timesrs (3.79%) by 112.93%.
Klaviyo’s research on email marketing revealed that countdown timers can generate 1.7X more revenue per person than emails without timers.
Email countdown timers are easy to use and don’t take long planning. These can be added to your email campaigns immediately.
Let’s look at nine examples of real-world email countdown timesters that you can use to promote your next sale or promotion. They are divided into three distinct uses.
These are the 9 Best Email Countdown Timers
1. Greetabl
2. Chubbies
3. The Body Shop
4. Sunski
5. Flat Tummy Co
6. The Diamond Store
7. One Kings Lane
8. ColourPop
9. Beauty Function
Part 1. Part 1.
Humans are naturally impatient. We don’t want it to take a month, a few days, or even a few weeks before we get it. We want it now. Two-fifths (25%) of consumers think shipping within 3-4 business days is fast.
We also know that it is unlikely that something we order at midnight will arrive in our mailbox the next day. It makes sense to inform shoppers about the delivery time for next-day delivery.
A countdown timer is a great way to accomplish this.
This is especially helpful during peak shopping times when orders must be received by a certain date (the best example being December 25, 2005).
Delivery-based countdowns are great because you don’t have to worry about missing out on any purchase. This means that you don’t have to sacrifice your margins by offering a discount.
On the other hand, if you guarantee delivery by a specific date, it is important that you do not disappoint the customer. Oracle Retail reports that one in eight customers would not order again from a retailer if the delivery was late.
1. Greetabl
Greetabl is first, with this countdown email encouraging customers to order now in order to receive their Christmas orders on time.
We’ll see in this article that location is crucial when it comes to countdown timers.
It’s a good idea to include a timer with your email marketing. This will make the timer the focal point of your entire message.
I like the way the copy reinforces the urgency of this timer, with the words “last day” in all caps. You can be certain that you will miss out if you don’t act quickly.
2. Chubbies
This email was designed by Chubbies around their overnight shipping offer. It also includes a graphic featuring a Chubbies parcel.
Like Greetabl’s countdown timer, the copy backs it up. This makes it clear that this isn’t a drill. If you don’t order now, your order will not arrive on time.
Also, shout out for the call-to-action button. It explains the terms of the overnight deal in just two words and two numbers so customers are clear on how it works. This means that there is less chance of disappointment or confusion.
3. The Body Shop
After scouring through hundreds of emails in an attempt to find unique and interesting countdown timer examples, we discovered that most timers are located at the top of every email.
The Body Shop, however, bucks the trend and places its timer under a bold, all caps heading and two paragraphs.
This is a risky way to go, and could reduce the impact. Why bother adding a countdown timer if people won’t notice it?
The Body Shop manages to get away with this clever use of color theory. Despite being less prominent, the orange digits stand out against the racing green background. This draws your attention to the timer.
Part 2. Part 2.
My research revealed that the most common use for countdown timers was prompting action about a limited offer.
The sale-based timers are usually available in two versions:
End-of sale timers – This is the most obvious example. A countdown warns customers that they will miss huge savings if you don’t buy now.
4. Sunski
Sunski, a sunglasses and apparel brand, uses a countdown clock beneath its logo. A prominent header and a yellow box explain the latest discounts.
Sunski has not made an effort to make the timer stand out, which is unusual. This is not the first thing that you see when you open the email. The prize goes to the text on a yellow background. It doesn’t have radically different font colors, or design elements to draw your eye.
This is an example of how you can include a countdown in your email marketing, without it distracting from your overall messaging or interfering your brand guidelines.
5. Flat Tummy Co
When you announce a sale, there is a lot of information that you need to convey. It is important to explain the offer, the duration of the promotion, and the products that it applies to.
You should also include a catchy CTA and countdown timer.
Email marketers can find it difficult to choose which details are most important, with so many elements competing for space.
Flat Tummy Co highlights the offer discount and calls to action with a green background in this example.
There is a risk that the countdown clock, which is a key tool to drive action, could get lost in the noise.
However, it is still readable thanks to the larger font and white text with a slightly off-pink background.
6. The Diamond Store
Campaign Monitor reports that Black Friday is the most popular day for email sending.
This means that you will need to put in a lot of effort if you want to be noticed.
The Diamond Store wanted its Black Friday campaign to stand out from the rest. What better way to do this than to add a 24-hour countdown clock in the launch email of its Black Friday promotion?
To add urgency, it sent a second email four hours before the close of the sale.
The results speak for themselves.
Campaign Monitor’s benchmark figure was 14.1 percent. The click-to-open rate for The Diamond Store’s Black Friday email campaigns was 24 percent. The brand also saw a 400% increase in conversion rates.
7. One Kings Lane
One Kings Lane is a classic example of how to use countdown timers to create urgency around the end of a sale.
The home decor brand sent this email to its subscribers with only hours left before the limited-time discount expired.
The timer is located at the top of the email, so your eyes naturally gravitate towards it when you open the email.
It is compatible with the “Extended One Day” messaging further down the email. This makes you think: “I have already missed the end this sale once; I would better not miss extendeddeadline also.”
8. ColourPop
ColourPop is a very similar approach to One Kings Lane. But the key difference is the bold use of color.
Whereas One Kings Lane goes for a muted white-text-on-dark-background design, ColourPop makes its countdown timer… well… pop with its bold use of pink-on-gray text:
Because the brand chose to use a monochrome palette as the top of their email, the choice of color is even more powerful. The countdown timer is the first striking, bright element that you will see.
Part 3. Part 3.
End-of-line stock can often be seen as a problem, taking up space in your warehouse and virtual space on your website. It’s also a great opportunity.
End-of-line products are essentially risk-free. You can offer aggressive discounts and market them however your heart desires. Your only goal is to make them sell as quickly as possible.
In other words, urgency rules the game. Countdown timers also have a role to play.
9. Beauty Function
You might not want to give your stock end-of-line a discount of 90 percent. It could be that your company doesn’t offer discounts.
There’s another way.
Function of Beauty cleverly uses a countdown clock to create excitement for its two end-of line products
This feels more like a last chance to purchase a product that is in high demand and in limited supply than an opportunity to grab it at the end.
Conclusion
I mentioned earlier in this article the versatility of countdown timesrs.
It is one of my favourite things about them.
These can be easily integrated into existing campaigns without affecting your overall messaging.
If you have never used a countdown clock before, there is no reason to not.
It’s worth trying. If it works, keep going. It’s as easy as that.
Sleeknote’s first article, 9 Creative Email Countdown Timer Ideas You Can Copy, appeared first on Sleeknote.
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By: Emil Kristensen
Title: 9 Creative Email Countdown Timer Examples You Can Copy
Sourced From: sleeknote.com/blog/email-countdown-timer-examples
Published Date: Fri, 28 Jan 2022 09:58:37 +0000
Did you miss our previous article…
https://onlinemarketingagencies.net/to-be-able-to-work-for-yourself-it-is-an-honor/
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