Email marketers are often stuck for ideas on what to send their subscribers. “Marketer’s Block” is just as common as “writers block”. It is imperative that you think of innovative ways to increase your email subscribers’ number as they receive so many emails every day. Marketers often get bored with the same emails they send, which can cause readers to unsubscribe. We have different content you can include in your emails to avoid this.
7 Content Types You Can Send In Emails
- Welcoming Email
You must send a series or welcome emails to every new subscriber that you receive after they sign up. This email will be sent to your new subscriber. It has the highest open rate and click-through rates.
Your welcome email should introduce you brand to your subscribers, and tell them about your business. Brands often consider the medium the subscriber used to register. You will get different messages depending on which medium they used to register.
You might need to send a welcome message to subscribers if you work in the ecommerce industry. You can include relevant product recommendations and suggestions in your welcome email. This will encourage subscribers to purchase more from you in the future.
In the welcome email, you can share your story and the company’s mission and vision. Instead of selling, let subscribers know more about your philanthropic approach than just how you sell to them.
Here’s a Top example
- Marketing emails
Promotional emails will make up a large part of your marketing strategy. This is an essential part of your content calendar. How can you add freshness to such content?
Answer: Strive to find the right balance between promotional pitch and informative content. Your goal is to inform your audience about your product, then to place the CTA to get them to convert.
This email was created by Eat Sunny. Instead of using complicated medical terminology, they used a clear language to explain the benefits of the Mediterranean diet.
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You can also experiment with other visuals such as GIFs, Cinemagraphs, or Videos.
GIFs can be used to show the entire product line if you’re in the ecommerce industry.
This is how Anthropologie did it in their promotional email. With the help of a GIF, they displayed their favorite home items. It showcases how comfortable their products feel and encourages users to act.
- Blog Promotion through Newsletters
Newsletters for blog promotion are another type of content that can make it to the email marketing lists. Newsletters can be used to highlight the best articles and content resources in your newsletters, either weekly or quarterly. To curate the best content, use scoop.it.
Check out the Email Uplers quarterly newsletter.
You can also opt for biweekly newsletters to promote the best of the Internet, such as Really Good Emails.
- Send Feedback Email
Sending emails with “Ask for feedback” is a very important content type. After a user completes a purchase, send a survey email like Myntra. It’s a great way to show your subscribers that you care about their satisfaction and win them over with post-purchase surveys. Myntra employs a clever brain animation and engaging copy to encourage readers to complete the survey.
You can use these emails to collect customer insight and create user-generated content for your knowledge centre.
MarketingProfs did it in their survey email.
- Transactional emails
You must send transactional emails to your clients and potential clients every once in awhile when they order from you. These emails will let them know about their order confirmation, shipping details, delivery acknowledgment, and shipping details. You can also send customers browse abandonment emails if they have searched on your website for something but not yet made a purchase.
LNER has sent an email to the subscriber in which they inform the reader that they saved their previous search. To entice subscribers to make the purchase, they have highlighted their USPs.
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Cart recovery campaigns are another type of content that can be used to bring back cart abandoners. To encourage cart abandoners to complete their purchase, you can send a series email blasts.
Take a look at this Nomad example.
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These are just a few examples of behavioral-based email examples. In your automated email workflow, you can also send stock replenishment and back-instock emails.
- Announcement emails
Email campaigns can be created around product launches or other announcements related to your business. This will increase subscriber engagement as well as the overall performance of your email campaign.
Apple sends an email when a new product is introduced to the market. The email below shows how they promoted the iPad Pro using impressive images and copy.
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- Emails with Social Proof
Customer testimonials are a great idea. In a few emails, you can promote customer testimonials and success stories. This will allow you to build trust and a strong relationship. They will then be more likely to buy from you.
This strategy has been executed by Better.com in the email campaign shown below.
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Wrapping up
Trust me, you’re not the only one struggling to find ideas for your email campaigns. Every marketer been there and done it. These ideas, along with tips for visual email marketing, will help you plan your next campaigns. We would love to hear from you about your thoughts. You can find the comments section here.
Scoop.it Blog published 7 ideas to boost your email marketing strategy.
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