A great blog is essential for your company. Yes, needs.
Blogs are becoming a competitive necessity in much the same way that websites were in the 2000s. Nearly all businesses in the B2B as well as B2C sectors incorporate blogs into their overall digital marketing strategy.
What if you don’t know where to begin when creating a blog? You have a blog, but it isn’t working. You’re maintaining it but not seeing any results. Maybe you have done everything, but your blog still has the potential to be more than you have seen.
You might find yourself in any of these situations, so it may be worth outsourcing blog writing.
It’s not surprising that 70% of companies today outsource their content. Outsourcing allows companies to concentrate on their core business knowing that their blog and other content priorities will be executed by experts.
You’re in the right place if you have ever wondered about outsourcing, but are unsure if you should make the leap. We’ll be covering 7 signs that it’s time for outsourcing blog writing.
Let’s get started!
Quick Take-Aways
The competition for blog visibility is fierce. Blog visibility is more competitive than ever.
7 Signs it is time to outsource blog writing
You don’t need to have any experience in writing blogs for internal use
Blog writing can be a very competitive business. Blog writing is a competitive business. 91% of B2B companies and 86% of B2C firms use it as part of their content strategy. There are 600 million blogs online today. Over three quarters of internet users say they read blogs regularly.
This begs the question: How do you stand out?
Companies must use strategies to target their content, rank it on search engine result pages (SERPs), and have a blog that is successful.
This can be done in two ways: keyword research or SEO. Keyword research is the identification of keywords and phrases that your target audience uses to search for relevant topics. SEO (search engine optimization), ensures that Google, other search engines, can find, crawl, rank, and rank your content.
If you don’t have the knowledge and experience to use these techniques, it can be difficult to start a blog that is successful. You can rest assured that your blog content will be optimized and achieve the results you desire when you outsource it.
You are stretched too thin
Blog writing shouldn’t be something you do as an afterthought. Business owners, as well as internal marketing staff, have other priorities. If you are stretched too thin, your blog won’t be able to receive the attention and time it deserves.
HubSpot research found that businesses should publish 16 articles each month. Actually, those who do publish more often earn 3.5x as much organic traffic.
HubSpot Image Source
A blog post can take anywhere from 3-4 hours to create. That’s 65+ hours per month. This is a huge amount of time for someone who doesn’t work directly in your blog.
Blog writing services will provide you with consistent, high-quality content that is delivered frequently and consistently.
Your blog content isn’t producing results
You’re doing all right — keyword research, SEO and frequent publishing — but your blog still isn’t getting the results you want.
This could be due to a variety of reasons. A content agency will usually offer packaged services to help you find the problem and solve it quickly.
A blog writing service can help you publish content that attracts new customers and earns high ROI.
It’s hard to know if your blog content is producing results.
Uncertainty about your results can be worse than getting sub-par results. If you don’t have a clear picture of how your content performs, you won’t be able to capitalize on opportunities and fix any problems. This is a reality for many businesses! Recent research has shown that only 43% have a documented content-marketing strategy.
img alt=”Only 43% have a documented content-marketing strategy.” class=”aligncenter” height=”289″ loading=”lazy” src=”https://marketinginsidergroup.com/wp-content/uploads/2022/04/Companies-with-documented-content-strategy.jpg” width=”499″/>
Source: Content Marketing Institute
You won’t be able to measure your progress without a written strategy. Blog writing services can help turn your blog into an integral part of your overall content strategy. Blog writing services will provide regular reports on the performance of your blog so you can feel confident about your blog’s ROI.
It can feel overwhelming to keep up with your blog.
Are you stressed by your blog? It might be time to outsource blog content. If you feel overwhelmed by your blog it is likely that you or your team don’t have the time or resources to keep up.
It can be difficult to keep up with all the demands.
Your core business priorities are in decline
However, if your blog is not a priority, and you are unable to focus on it despite feeling overwhelmed by the task at hand, your core business priorities, which include serving your customers, could be affected. If your customers are unhappy, there’s no point in having a blog.
To be successful, you need happy customers and a well run business.
You can rest assured that your blog and core business will be prioritized when you outsource blogging.
We are ready to improve your content marketing results
Perhaps you are already doing everything right. Your blog is up and running, you’re using SEO and keyword research, and your blog is maintained consistently. Perhaps you are seeing growth and are proud of the ROI of your blog so far.
You might also see the potential to do more. Outsourcing blog writing could be a good option if you have the budget for it and know that your blog would benefit from the strategy, time, and resources of a professional blog writing service.
Here are some of the many benefits of outsourcing blog writing
Consistent and optimized content – Outsourced content has been written by SEO experts. You can rest assured that the blog content you receive from an agency will be consistent and optimized to rank high on Google. Many times, they provide detailed and documented strategies for the content that they deliver. They are able to help you quickly identify and fix any problems that may arise. A blog writing service usually has a large team of writers who can cover any topic relevant to your blog strategy. No matter what niche you are in, you can trust your writer’s expertise and research. Regularly reporting metrics – A professional blog writing service will regularly report on the performance of your blog. This provides you with current data-driven insights into your blog’s ROI and new opportunities. Clear and transparent results reporting is crucial for gaining the support of company leaders in content marketing. Your company can save money by outsourcing blog writing. It’s simple to see why outsourcing is more cost-effective when you look at the costs of managing and hiring new employees. You can save significant money by combining this with greater efficiency and scalability.
Are you ready to outsource blog writing
Consistent, high-quality content is key to getting the best out of your blog strategy. Marketing Insider Group’s team of SEO experts and writers can provide optimized content that is ready to publish every week for a year or more. ).
To get started, check out our SEO Blog Writing Service.
Marketing Insider Group published 7 Signs it’s Time to Outsource Blog Content.
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By: Michael Brenner
Title: 7 Signs It’s Time to Outsource Your Blog Content
Sourced From: marketinginsidergroup.com/content-marketing/7-signs-its-time-to-outsource-your-blog-content/
Published Date: Tue, 19 Apr 2022 10:00:09 +0000
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