Ask any “civilian” about what they do all day: They drink flat whites, dress like hipsters and come up with crazy campaign ideas.
We know that reality is quite different. Non-marketers might think that we spend as much time being “creative” than we do.
PHD surveyed 1,721 senior brand marketers worldwide and found that marketers spend 57% more time reporting than they did a decade ago. Tasks such as tracking performance, compiling audience insights, and creating competitive analyses.
This means that we are spending less time producing and executing campaigns. They are currently the fourth- and fifth most frequently performed tasks, respectively.
It’s not surprising that we find ourselves constantly scrambling to create campaigns for big sales, product launches, and seasonal events.
Don’t worry, I have seven great last-minute marketing ideas that will inspire your next campaign.
7 Last-Minute Marketing Ideas That Work
1. To drive conversions, use Quizzes
2. Use Exclusivity to Increase Sales
3. Remind people how amazing your products are
4. Provide personalized product recommendations
5. Market with the expertise of your employees
6. Encourage End-of-Line Stock
7. Get more email subscribers with popups
1. Use Quizzes for Conversions (Dollar Shave Club).
According to IRP Commerce the average ecommerce conversion rate in all markets is 1.74 percent.
Even with all the eye-catching CTAs and fancy copywriting, less than two percent of people who visit an e-commerce site will convert.
This is kind of sad.
It would be amazing if your site could have a conversion tool that encourages visitors to convert. Dollar Shave Club (DSC), has achieved exactly that.
The website welcomes you with a call-to-action. This will take you to a quiz which will recommend the best grooming products for you based on your requirements.
This isn’t just a random content marketing idea that you can hide in Dollar Shave Clubs’ blog. It’s right at the top of a $1B company’s homepage. It’s easy enough to do something similar with minimal planning.
It asks you simple questions about how often and what you shave. It then introduces two key customer pain points.
DSC subtly says to survey respondents: Your shaving habits are causing you problems by asking about your pain points.
The final question is whether you use soap, bodywash, or none. After that, you are presented with a variety of products to help you “look, feel, and smell great”.
This is because the customer built it himself.
DSC also asked them about shaving problems, and they were already open to the idea that their routine could be improved. This means that they are one step closer to changing.
Dollar Shave Club offers a sweetener: customers can save 15% by bundling their products. This is an excellent content strategy that can be used over and over again.
You can create your own product recommendation quiz if you need a quick marketing idea.
2. Use Exclusivity to Increase Sales (Glossier).
A huge, site-wide sale is in the offing. If you do it correctly, you will drive tons of sales and free up space in your warehouse.
If you do it wrong, you will only reduce your average order value and possibly weaken your brand.
This could mean that you have to hold another sale in order to reach your goals. Discounts become too frequent and customers will stop buying from you if you don’t offer a promotion.
There are many factors that could affect your next sale. The problem is that you don’t know how to promote it and the clock is ticking.
This is the perfect time to create excitement and generate attention by creating an atmosphere of exclusivity around your sales. This approach is well-known for Glossier, a skincare and beauty brand.
It offers a 20% discount for “friends” of Glossier, which (supposedly) allows a few customers to make big savings prior to the official sale launch.
It does the same in the next example but adds: “Don’t tell anyone.”
This is a great way to show customers that you care about them and offer something different. We may not be aware that Glossier customers receive the exact same email, but we know it in our hearts.
3. Remind people how amazing your products are (outdoor voices)
It’s never a bad idea to tell your customers and potential customers how much they love your products. If you are struggling to come up with a campaign idea for your campaign, there is nothing better than sending out social proof emails.
Trustpilot reports that 89 percent of customers read reviews before purchasing. Sharing a customer testimonial or case study can be enough to trigger impulse purchases.
This tactic is not new to Outdoor Voices, an athletic apparel brand. It promotes four products in one email. Each product is accompanied by a customer testimonial. These testimonials look like this:
Although I have never purchased a support bra, this testimonial could be a good indicator of the two most significant pain points.
Does it support?
It’s impossible to know if testimonials such as these are genuine or just fabricated by the marketing department. This Circuit Bra testimonial is hidden in the reviews section, along with other 5-star reviews.
It is important that customers are able to find glowing testimonials on your website if you plan to share them. You risk appearing untrustworthy.
4. Provide Personalized Product Recommendations by Mavi
Marketing is all about creativity.
We could probably invent some truly innovative, boundary-pushing campaigns if we were left to our own devices and with no goals or briefs. We do this in real life to generate leads or drive sales.
It’s a smart move to put your products at the forefront of your e-commerce campaign planning.
Mavi shows us how this approach works with an email marketing campaign in which personalized product recommendations were sent to customers based upon their browsing history.
This is a smart strategy because it’s based on research that shows consumers love personalization. It’s true:
According to Google, 61 percent expect brands to personalize experiences based upon their preferences.
Mavi’s example also shows the power of first-party data, which is information that you have because it was collected directly from customers.
Once you have someone’s email address, it is possible to make them sign in every time they visit your site. Then, you can make it easy for them find the products they love by personalizing their browsing experience and sending them personalized recommendations emails.
It’s no surprise that 88 percent of marketers ranked first-party data collection as a priority in a Merkle survey for 2021.
5. Make Your Employees’ Experiences a Marketing Tool (Anastasia Beverly Hills).
Your e-commerce business is worth more than your products. You have the opportunity to differentiate yourself from your competitors, whether you are selling drill bits, bodycon dresses or scented candles.
There is evidence that customers want to hear directly from the people behind your business. Sprout Social research found that 72 percent of consumers feel more connected with brands whose employees share information on social media. 37 percent said they trust their employees more than brands.
You can make this a value-add if you are smart. Anastasia Beverly Hills, a cosmetics company, used an online beauty masterclass by one of its professional artists to increase sales.
These masterclasses, to be clear, are not your typical top-of the-funnel lead-generation strategy. Instead, they offer an opportunity to collect email addresses. They’re instead being used to make a lower-of-the funnel deal.
This tactic was used specifically to increase orders over $75. The brand is effectively giving away content in exchange for high-value orders.
This same approach can be used by brands in a variety of niches, from personal styling sessions to discussing interior design trends.
6. Encourage End-of-Line Stock (Function of Beauty)
There is no major sales event in the future. There is no big sales event or product launch. What are you supposed to talk about in marketing?
It’s not enough to just say nothing. Otherwise, people will forget about you. If you don’t have anything to promote, a smart strategy is to get people interested in discontinued products.
These products are occupying valuable warehouse space, which is costing you money. This gives you the freedom to offer a discount or creative marketing campaign to increase interest.
You can also use Function of Beauty’s approach and sell the product’s imminent departure from your stock as a selling point.
Function of Beauty doesn’t think this product is old and has outlived its shelf-life. Instead, they describe it as a sought-after product that will not be around for long.
All this gives customers a FOMO feeling: I can’t wait to get my hands on it.
7. Get more email subscribers with popups (Kensie).
A single email can be worth more than its contents. Each email you capture is an invitation to your website visitors to reach them with targeted communications.
Yes, I know that I am biased but it is my opinion that adding popups to your site is the best way to achieve this. Similar to what Kensie, a womenswear brand, does here
This simple popup is my favorite.
This offers a significant discount. It offers a steep discount. Only you will know if it is possible to afford a 35 percent discount for email addresses. However, if email marketing is an important part of your business, it may be worth it. You won’t miss out on any special deals or promotions. This means that people are less likely to unsubscribe because they don’t know what you’re offering. Our analysis of over 1 billion popups showed that popups with images perform 84% better than those without images.
Sleeknote, a popup company is well-versed in the use of popups to generate leads and retain customers. You can find a wealth of information on website popups at our resource center.
Conclusion
Simple is the best friend of a marketer when deadlines are tight or resources are limited.
You don’t need to think up the next “A Diamond is Forever” idea. It’s enough to find the angle that will help you reach your business and marketing goals.
Nine out of ten of those goals will involve more product sales.
You won’t regret sharing customer testimonials or offering product recommendations.
Sleeknote’s post 7 Last-Minute Marketing Ideas that Work Like a Charm originally appeared on Sleeknote.
———————————————————————————————————————————
By: Emil Kristensen
Title: 7 Last-Minute Marketing Ideas That Work Like a Charm
Sourced From: sleeknote.com/blog/last-minute-marketing-ideas
Published Date: Fri, 04 Mar 2022 10:25:35 +0000
Did you miss our previous article…
https://onlinemarketingagencies.net/online-forms-10-types-and-how-they-can-be-used/
Leave a Reply