“Link in my bio!” is a common phrase uttered by every creator and small business owner on social platforms. If you don’t already know, a link in bio is the URL attached to your social media bio. Almost all major social media sites have them.
Link in bio tools help you collate multiple URLs in one place so you can add them to your bio. It’s a landing page full of clickable links. With a link in bio tool in your arsenal, you only have to redirect your audience to just one link to find all the external links they need.
The problem? There are a gazillion and more link in bio tools in the market. Determining which one is right for you is like trying to find a needle in a haystack.
The solution: We’ve reviewed all the major link in bio tools available to find the best ones that are truly worth your time and money. We’ve also shared alternatives to each tool if the one we’ve picked doesn’t work out for you.
Quick summary of the 7 best link in bio tools
Click on one of the tools below to jump to a section, or scroll on for a big-picture overview in the table.
- Buffer’s Start Page
- Linktree
- Beacons.ai
- Canva
- Komi.io
- Pillar
- Milkshake
7 best link in bio tools
Almost every link in bio software shares some basic features:
- They allow you to add multiple clickable URLs for your social media posts and other things like a blog post or an online store
- They track URL data so you can understand which links drive the most traffic to your website
- They let you customize your landing page with brand colors, logos, fonts, etc.
Each link in bio tool does this differently, though. Let’s dive in and explore the top options.
1. Buffer’s Start Page
Best link in bio tool for all-in-one social media management
Free plan/trial available: Free plan available.
Price: Paid plans begin at $6/month/channel. All have a 14-day free trial.
Top features:
- Various templates for multiple use cases so you don’t have to start from scratch
- Schedule updates to your Start Page containing images and links in advance
- Integrates with Mailchimp so you can collect email addresses
Buffer’s Start Page enables you to build a fully customizable link that can act as a microsite for your link in bio or even as an About Us page. It’s easy to use, personalize to your brand, and track performance data. You can also schedule social posts and collaborate with your team using Buffer.
Create your bio link using Buffer’s Start Page.
Alternative: Campsite is also a good bio link tool, but it doesn’t offer the social media features that Buffer does.
2. Linktree
Best link in bio tool for ease of use
Free plan/trial available: Free plan available, but you can’t schedule links to go live in this plan.
Price: Plans start at €4/month.
Top features:
- Add animations to highlight your most important links
- Various free themes to customize your unique link
- Unique QR code to print on product packaging
Linktree is one of the most popular names in the link in bio software market, known for its ease of use and customization options.
Alternative: Lnk.bio is a similar bio link tool with a generous free plan.
3. Beacons.ai
Best link in bio tool for influencers
Free plan/trial available: Free plan available.
Price: Plans begin at $10/month.
Top features:
- Generate images and text using AI
- Customize your UTM links, pixels, and SEO metadata
- Personalize your bio page using your own custom domain
Beacons.ai is a creator platform with various features including link in bio, media kit, email marketing, and online store.
Alternative: The Leap is a good alternative to Beacons, more geared toward selling via your online store.
4. Canva’s link in bio
Best link in bio tool for Canva users
Free plan/trial available: Free for up to five websites.
Price: Canva Pro starts at $15/month.
Top features:
- AI features to help you resize images and translate designs
- Drag-and-drop editor for easily editing your bio page
- Bio link automatically resizes on mobile devices
Canva offers a link in bio platform for creating stunning bio pages, especially beneficial for Canva users.
Alternative: Biosites, created by Squarespace, is another great choice for creating a beautiful bio page without a lot of fuss.
5. Komi.io
Best link in bio tool for selling merch
Free plan/trial available: No free option.
Price: $14/month.
Top features:
- Shopify integration for one-click checkout
- In-depth audience data to understand user preferences
- Embed multiple content types
Komi is the best link in bio software for creators selling merchandise on social media, offering features beyond just a bio link.
Alternative: Hoo.be is a good alternative to Komi, offering event carousels, paywalls, and more.
6. Pillar
Best link in bio tool for ecommerce businesses
Free plan/trial available: No free option. 14 day free trial available.
Price: $29/month.
Top features:
- Create email sequences and funnels
- Get in-depth customer analytics
- Build media kits and campaign reports
Pillar combines features of Beacons, Komi, and Linktree, making it a versatile tool for selling products, embedding links, and more.
7. Milkshake
Best link in bio tool for creating a website from your phone
Free plan/trial available: Free plan available.
Price: Starts at $2.99/month.
Top features:
- Adds links and webpages like an Instagram Story
- Android and iOS app for creating bio pages from your smartphone
- Quick and easy to use
Milkshake allows you to create bio links using just your smartphone, with a unique layout similar to Instagram Stories.
Alternative: Tap.bio provides a website structure that is easy to use on a smartphone.
Create a memorable link in bio
A link in bio is a powerful tool for sending followers to your website. Link in bio platforms can help you combine multiple URLs into one, making it easier for your audience to find what they need. Choose the right link in bio tool that suits your needs and start maximizing your social media presence.
