Your long-term marketing plan should include content curation strategies. Curating content doesn’t mean sharing third-party content. Curating content is more than just sharing third-party content. It is an active way to provide value to your audience and save time. You need some inspiration? We share our top 10 content curation strategies to create unique content that will attract your audience’s interest. Let’s first discuss why curating content should be part of your marketing strategy.
Why you should curate content
Here are some of the benefits of using curated material for your business.
- This speeds up the content creation process
- Fill in the gaps in your content library to make it easier for you to post consistently
- This helps to increase brand awareness and expand your audience
- This will help you to gain credibility in your industry
- Your audience can share useful data/information
- Your industry network will be strengthened
- It can be used to create social media or email content easily
- Increases the variety of your content
How to Curate Content The Right Way
Learn how to curate original content and curate content in the right way to curate content. People want actionable content that addresses their problems. Our top tips will help you curate content that accomplishes this while still being unique.
1. Add Extra Value
It is a great way to make third-party content more valuable by adding your unique perspective and adding value. If you share actionable tips, make it easier to implement them. You don’t have to just give your opinion about curated content. It’s important that you explain why you shared it and how it will benefit your audience.
If you’re posting content on social media that contains tips, consider adding your tip. You can also comment on how these tips have helped your business.
2. Include Your Audience
Engaging with your audience is essential, even when content curation is involved. Your curated content can be used to spark discussion among your readers. Ask them questions, post content on social media to stimulate interaction, and get their feedback. Your feedback will allow you to determine if they are interested in the content that you share and if it meets your objectives for social media marketing.
You could, for example, ask your audience to comment on content you have shared by creating a poll. Your audience could also submit questions to you in an “ask any” session, where they can respond through your social stories. This is a great way to connect with your audience on a deeper level.
3. Address the pain points of your audience
Knowing your audience’s needs will allow you to determine the type of content they require. Then you can find the right content that addresses their needs. You should make sure you understand how this content will benefit them so you can offer additional resources to make it more valuable to them.
If you know that your audience is stressed during the months leading up to Christmas due to their work on seasonal marketing campaigns, then find content that addresses that problem. Here are some tips to help you stay calm during the chaos of Christmas marketing.
4. Add A Content Update
In exchange for their email address, a content upgrade is a free piece that a user downloads. This is a great way for you to build your email list and provide additional value to your audience.
Content upgrades can take the form of a PDF guide or email course, a video or audio workshop or checklist, or a workbook. Your curated content should be linked to your content upgrade. Your content upgrade can be used as a guide for job interviews if your blog has curated content.
Here’s an example of Position Digital’s downloadable SEO content short template:
5. You might consider curating ‘Underground Content’
Many businesses will curate content from viral or popular content. However, it is a good idea also to curate ‘underground content. This is valuable content from lesser-known sources. You must verify that all facts are accurate. You can however use many content types for curation purposes.
You should look beyond the sites your audience is familiar with. You can also network within your industry by digging deeper. You might find relevant content on Instagram and LinkedIn that would be useful to your audience. Sharing content from lesser-known sources is more likely to be seen again – so the fresher and better the content,
6. To back up important information, use Curated Content
To support important information in your blog posts or social media content, you can use curated content. This is a common practice on SaaS blogs. They link to relevant data. To support your ideas on a topic, you can link to reports, survey results or other data.
If used appropriately, whitepapers, research findings, and infographics created by third parties will add authority and gravitas to your content. However, you must validate the strength of any supporting material you use.
7. Use visuals
Videos and images that have been curated make great additions to your content. Visuals can be used in many ways. You can curate images and videos from social media and use them as examples for blog posts, or use other people’s Pinterest images as a complement to your content. Or, you could incorporate a third-party infographic to your blog, social, and email content. Remember to properly credit the creator.
Visuals are a great way to convey your story better, especially to visual learners who may not be able to learn through words. You can also increase interest in your page by creating a better user experience, encouraging people to stay longer and browsing more.
8. Use Personal Stories
Personal stories can add humanity to your content and encourage deeper engagement. Stories can be shared by others, giving your audience your perspective on the topic. Or you could share stories about your experiences. Personal stories, whether they are true or false, can spark a deeper conversation with your audience and provide valuable insight into a topic.
Consider how valuable personal stories could be when you are researching them. Are the stories about personal growth, or how someone overcomes obstacles to achieve success? Is the story valuable and relatable to your audience?
9. Share fan content
It is easy to curate content in a professional way by using content from your fans. Any content that is posted by users on social media platforms like Instagram and Twitter is called user-generated content. User-generated content has the advantage of being easily shared with your audience. This helps to build your credibility.
Search relevant hashtags on your social media platforms to find content that is related to your brand. If you are a beauty brand, for example, you might find tutorials that people have shared using your products. This content can be shared with your wider audience. This not only promotes your brand offerings but also shows that you have engaged fans who like what you do. If people see that you are actively engaging with user-generated content, they will be more inclined to share content about your products on social media.
10. Curate your own content
Your content can be curated by you, which will increase the lifetime value of your branded content. This means you get more out of every piece you create. Choose an evergreen topic when curating content for your brand. This means that the topic won’t lose value and is relevant to your audience at this moment.
Then you can evaluate how to curate the content to maximize its value. You could, for example, add more valuable information to the content. You could also update the content by doing a content upgrade. Ask people to download a detailed guide on the topic. It may be helpful to reuse an existing piece as the basis of content on another channel. You could use the same content in multiple social media posts, such as a blog on keyword research.
These Content Curation Tips Will Influence Your Content Curation Strategy
Our top content curation tips will help you plan your content curation strategies. These tips will save you time and help you outperform your competition with high-quality content. Make sure to link to third-party content and to analyse your metrics regularly to determine which type of curated content is most effective.
Scoop.it Blog published the article 10 Tips for Curating Unique Content People Have Never Seen Before.
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