src=”https://buffer.com/resources/content/images/2023/07/maria-teneva-jhiNXFgQtCo-unsplash–1-.jpg” alt=”10 Examples of How Content Creators and Teams Are Using AI”>
Artificial intelligence is now more accessible for non-technical people, even if the latter don’t recognize it. You’ve probably used AI if you’ve ever used Grammarly to check your work or Otter to record a meeting. More people are paying more attention to their AI tools and how they’re used.
AI technology is advancing at a rapid pace (ChatGPT anyone?) and making it easier than ever to create content. Content creation is easier than ever. The topic of AI generated content is also a hotly debated one. There are many different opinions on where to set limits. One Buffer member stated, “I have been concerned about AI because its content isn’t original (at least in the case of art).
Any content creator must think about how AI can influence their process. You’ll have to answer at least one question: Will you be using AI to create content? Or will you edit it? How can you ensure that your ideas and content are original to your audience?
We compiled a list to make it easier for you. It includes examples of different content creators’ and teams’ policies on using AI.
Content teams’ approach to AI in content development
AI is a double-edged blade for many creative and content teams. Over 55 percent of Bynder clients say they use AI to automate tedious tasks in order to increase productivity. A report revealed that AI was the major cause of over 4,000 job cuts in May 2023.
AI is a subject that has many different perspectives, ranging from those who are against it to those who are actively exploring it. Here are a few of them.
CNET provides transparent insights on how AI is used to create its content
CNET uses AI for its articles, but stresses that it does not publish AI-generated material without first having it reviewed by humans. This is especially true after an incident regarding its content.
Reports found that 41 out of 77 AI articles contained errors. The team has paused the use of AI to improve editorial processes, and is committed to improving it to meet their editorial standards.
A page on the tech magazine’s website explains how it uses AI. The tech publication has an AI engine in-house called RAMP (Responsible Artificial Machine Partner) that helps them create content. Also, they’re more open about the articles that feature AI-generated material.
Verblio
Verblio, as a marketplace that connects writers and clients, had to establish stricter rules for AI usage in content than the majority to ensure quality. The guidelines and writer policy of Verblio regarding AI-generated material explicitly state that AI-generated material is not accepted.
Verblio also described their multi-stage content screening process, which ensures that no AI generated content is sent to a customer. This is because no AI tool could meet the high standards Verblio demands of all its writers.
One Generation
One Generation SEO is a content agency that has created a page dedicated to “AI content policies” which sets out clear guidelines for the use of AI in content. The agency stresses that AI-generated material will never be “copied and pasting” directly onto a website without going through human editorial review.
They state in the policy that they are experimenting with AI to:
- Guides and tutorials
- Content that provides information and support
- Supportive copy for social media posts and metadata (titles, description)
The AI is not used by them.
- Content that is niche or expert level
- Write articles based on personal experience or research
- Content about terms or processes that a company invented
- Content for thought leadership
According to their policy every piece of AI generated content must undergo a rigorous editorial process. This includes plagiarism checks, writing-quality edits, fact checking, brand alignment and conversion optimization.
Doist
Naomi Liddell, Doist’s Content and SEO Manager, shared that AI does not produce good results when it comes to writing. She mentioned the Todoist Newsletter, which uses a personal storytelling style that AI cannot replicate. Naomi does not allow AI to write for the Marketing team, as she wants the warmth and honesty of her writing.
She did, however, highlight that AI was beneficial for repurposing existing content. Specifically, converting evergreen article to video. She said that AI has saved her a lot of time and that the scripts produced are “excellent springboards” that only require minimal editing.
Buffer
Buffer is a big fan of AI and has even integrated it to Buffer in order to improve the content creation process for our users. We also know that AI is limited and cannot replace quality content or people who create it.
The four statements below cover 90% of our thinking about AI in content.
- AI is a tool that assists but does not replace it
- AI will never write complete paragraphs or drafts without human editing
- AI content is reviewed for accuracy
-
We do not believe that AI can replace the creative work in any way
Check out this article to learn more about how our Content Team has been using AI. We’ll cover our history, our approach, the tangible ways that we have used AI and much more.
AI in content creation: How creators are utilizing it
You’d think that the creators of AI would be cautious. In the media, AI is often portrayed as a tool that will replace humans. According to Influencer marketing factory report, 94.5 per cent of creators use AI to edit content, create captions and text for accessibility.
AI and its applications are often portrayed as a tool that can automate the entire creation process from idea generation to distribution. It is not how creators actually use it, which is to be more efficient.
Chris Bailey uses AI as a tool to enhance his writing and not replace it
The multi-platform creator and author is one of few who has a transparent explanation on how AI fits in their creative process. Chris wrote a blog explaining his view on AI. “In summary, my goal for AI is to support my writing (and my other work), and not replace it.”
He outlines in this policy how he uses AI (and does not use AI). This is an overview of his current AI use in his processes:
- To organize large amounts of data
- Finding research topics to start with
- Blind spots and biases: Identifying them
- New ideas are always welcome
He also explained which tasks he does not use AI for.
- Drafting written content
- Preparing for speaking engagements
- Connecting ideas in new ways
Post adds that policy is still a work-in-progress and will evolve over time. This clear explanation will still help his audience trust that they are receiving content from an authentic perspective.
Colin and Samir promote the use of AI in post-production.
Samir Chaudry, the popular half of The Colin and Samir show, told NBC he encourages all members of his team to use AI every day. He said that tools such as Descript, AutoPod and Midjourney had improved the post-production of his team, giving them more time to be creative.
Samir acknowledged that people might be reluctant to adopt AI because of the lack of regulation. Samir shared his optimistic prediction about AI encouraging human interaction. “[In a couple of years] after a lot [of stuff] has been altered or generated by AI we will value the human perspective in a way we may have lost touch.”
Tejas Hullur creates images for his Newsletter
TikToker, Tejas Hullur, is a prominent creator who has over 600,000 subscribers. He has integrated AI seamlessly into his content creation, especially for his newsletter “Out West Chronicles.”
Tejas, along with his co-writers, use DALLE, a tool that generates AI images, to create the headers for the newsletter. As he explained to Insider, this is less about speed, and more about maintaining consistent branding.
Alasdair (@Alementary), uses AI to enhance video hooks and information.
Alasdair Man (or @Alementary, as he is known on YouTube) uses AI to help him gather information. While working on a piece about Dennis Tito, first space tourist and the AI, he wanted to know what challenges Tito may have faced. He was able, with the AI’s suggestions and his own research, to create a more compelling story.
He uses AI for hooks, which are the first sentences or first words you use to grab your audience’s interest. Insider reported that he gives the AI a brief content description of his video, and an idea for a catch. The AI tool offers him alternative suggestions which he then creatively edits or combines to fit his style. He can expand his ideas by using AI, while still maintaining his authentic voice.
Jen Glantz saves time with AI in her creative process
Jen Glantz is a solopreneur who balances business with motherhood. She has integrated ChatGPT seamlessly into her content creation. She states in an article published by Insider that she uses AI to:
- Keyword research can boost your website traffic
- This Instagram Reel has over 6 million views.
- Sending pitches to potential partners
- Watch out for competitors and their market positioning
- Improve her communication with customers
Jen’s AI-based business gives her more time to spend with family, improves the quality of her content and helps her run her business.
Create a set of simple guidelines to help you communicate your position on AI and content
The current trend is that AI is used by businesses and creators to optimize and enhance their processes, not to replace them .
In all of our examples, we place a high value on storytelling, human touch and unique perspectives that AI can’t replicate. AI is useful for automating the process of content creation, editing and researching.
You should always communicate your AI-based creative process to your audience. They still want authentic and original content.
Leave a Reply