Record-breaking Launch and Quick Drop-off
After a record-breaking launch, Threads, the Twitter alternative owned by Instagram (now Meta), experienced a significant drop-off in regular users. Active users, time spent, and sessions were down by 75 percent within weeks of its launch in June 2023.
A Threads Mini-Renaissance
However, the Threads team didn’t give up. They continued to improve the platform and add new features at an impressive pace. These efforts, along with the app becoming available to users in the EU, have led to a Threads mini-renaissance. The platform now boasts “just under” 100 million monthly active users (MAU) and has the potential to reach 1 billion users in the future, according to Facebook CEO Mark Zuckerberg.
New Features Unveiled
Threads has introduced several new features that have enhanced user experience and engagement. Here are some of the latest additions:
1. Tags
Tags have transformed how interaction works on Threads. They allow users to dive deeper into their passions and engage with trending topics within their niches. Unlike hashtags, Threads tags function more like topics than just a filtered search.
2. Search
The search functionality has been rolled out globally, allowing users to find Threads users, tags, or specific words and phrases within posts. This feature makes it easier to discover relevant content.
3. Better Post Insights
Threads now provides improved insights on each post, showing a list of everyone who has interacted with it, including likes, reposts, and quotes. While the analytics still have room for improvement, more detailed social media analytics are in the works.
4. Polls
Polls, a popular feature on X (formerly Twitter), have been integrated into Threads’ composer. Users can pose questions and provide clickable choices for their followers to select from. Polls automatically close after 24 hours.
5. GIFs
GIFs have become a regularly used feature on Threads, allowing users to express themselves with animated images.
6. Edit
Threads now allows users to edit their posts within five minutes of posting. This feature addresses a long-standing request from users on X.
7. Voice Threads
Users can now share audio recordings as voice threads within their posts. This feature is available on both the app and web versions of Threads.
8. Web Version
Threads initially launched as an app-only platform but quickly responded to user demand by releasing a web version. Users can now access Threads via their computer browsers.
9. The ‘Following’ Feed
Threads introduced a ‘Following’ feed, where users can see content exclusively from people they follow. This feature is similar to TikTok’s For You Page.
Future Features
Threads has exciting plans for the future, including interoperability with other social platforms built on the ActivityPub protocol and the launch of an API, which will allow for integrations with third-party programs.
With its new features and continued growth, Threads by Instagram is proving to be a strong contender in the social media landscape. Whether you’re a brand or a creator, these features can help you maximize your presence and engagement on the platform. So why not give Threads a try and see how it can boost your following?
Did you miss our previous article…
https://onlinemarketingagencies.net/how-to-make-money-on-instagram-in-2023-a-comprehensive-guide/
