They’re almost there when someone reaches your donation page. They are almost ready to donate to your cause.
Your goal at this stage is to ensure they follow through. Appealing pages and a user-friendly donation page can make all the difference.
These elements increase trust and confidence that donor dollars will be going to the right places. Donors will be able to give their money freely if the donation form is well designed. Your form can be used to encourage regular donations right away.
Let’s now take a look at some amazing examples of donation forms to get ideas.
7 Best Donation Form Examples
1. Girls are now writing
2. Black Lives Matter
3. Albert Kennedy Trust
4. Climate Emergency Fund
5. Autostraddle
6. Canadian Urban Institute
7. The Donkey Sanctuary
1. Girls are now writing
A sales pitch should be included on your donation page. This page should include your mission statement and explain why you think the cause is worthy.
This information should be included on your donation form. If a visitor is impressed by your pitch, he or she will make a donation.
Girls Write Now is a mentoring group that focuses on diversity, equity and creating the leaders and writers of tomorrow. The “5 Reasons To Give” section makes it a compelling pitch. Write. Just click the “Now” button above the donation form.
It is concise and easy to digest like a blog post. To quickly get your points across, you could use bullets or a number list alongside your donation form.
Credibility is given to the cause by the actual content of the list. It states, for example, that the nonprofit is “in the top four percent of programs nationwide for outstanding performances”. You should provide hard evidence to support your claims, just like any sales pitch.
Girls Write Now mentions that mentors have published on well-known sites like BuzzFeed and the New York Times. This adds credibility because any reader will be familiar with these sites and (likely) find it impressive.
It’s possible to do the same by mentioning any prominent people who support the cause or well-known organisations you have partnered with.
2. Black Lives Matter
Recurring donors are a key goal for any nonprofit or charitable organization. It’s a smart idea to encourage continued donations right from the beginning.
Black Lives Matter Global Network Foundation allows users to make one-time donations or monthly donations.
The same thing can be done with your form. You can add the option of donating weekly, monthly or annually. It’s easy to set up recurring donations with this form. Users only need to click one tab and tick one box.
Most organizations will add a monthly option, but think about what is most practical for your organization. Also, consider how regular donors donate.
The tagline of the BLM Global Network Foundation, “Build a Sustainable Movement”, is included to encourage more donations. The well-written copy of the BLM Global Network Foundation reminds us that social justice doesn’t happen overnight.
Think about how you can stress the need for ongoing support. Next, create a concise statement that explains your point like the BLM Global Network Foundation.
3. Albert Kennedy Trust
You can also encourage repeat donations by staying in touch with donors who have donated previously. You’ll need to use these tactics to keep donors coming back to you, given the fact that donor retention rates worldwide have declined slightly in the last few years.
The Albert Kennedy Trust, a charity for LGBTQ+ youth homeless, allows donors to opt in to receive email, phone, SMS and/or postal communications through its donation form.
It is smart to give donors the ability to choose how they want to be contacted. This makes it easier for donors to contact you in a more convenient way. They are more likely to open a message via a channel that they use frequently.
To build a donor database, you should follow the example of the Albert Kennedy Trust. Then, you can contact them via email at:
Thanks for their donation. Share stories and case studies. Tell them where the money went.
This keeps donors even if they are just one-time and encourages them to give again.
4. Climate Emergency Fund
There are some key design elements that you should keep in mind when creating a form. Your form should be easy to use.
Users may abandon their donation if your form is too complicated. According to our data, conversions of forms start to decline after just two input fields.
Climate Emergency Fund supports and funds climate activists. The popup form makes it easy to donate with its clean and simple design.
It guides you through the process of making donations, one at a time. You choose the amount in step 1. You can choose whether you want to pay monthly or one-off in step 2. Step 3 is where you choose your payment method.
This multistep form is designed to prevent users feeling overwhelmed by the prospect of having to fill out a lot of information on a lengthy-form. To simplify and break down the process, users should choose a multistep instead of a traditional form.
The form is simple and uses clear buttons with minimal copy. This allows users to move quickly through the steps. Even without reading the text, you can make a donation quickly.
You can take inspiration from Climate Emergency Fund’s overall design and make it your own by branding.
5. Autostraddle
You must inspire confidence and trust in your visitors to ensure they follow through with their donations. Before they donate, people want to feel that you are legit and that the money will be used in the right manner. Autostraddle is a blog for LGBTQ+ people that focuses on culture and community. To build trust, it uses the copy that is next to the donation form.
The exact amount of the site’s fundraiser goal is shared. The site’s creators have determined exactly what they need and where it will be going. To show that you aren’t just grabbing a number out of thin air, you can do something similar.
Autostraddle also explains why funding is needed when it states, “We’re raising money so that we can conduct this work ethically,” “We are independent from wealthy corporate owners or a mother company.” This transparency creates trust.
Autostraddle uses this section to invoke emotion and explain why it is a worthy cause. The site is a safe place for the community. People have written to Autostraddle over the years to thank them for saving their lives.
This is a great example of how to create a donation page for something other than a charity. You’ll be more likely to receive donations if you go beyond the “buy me coffee” cliché.
6. Canadian Urban Institute
Asking someone to share any information is a risky move. This is especially true when it comes financial information.
The average online person is well aware of the potential actions that companies could take with their data. They don’t like it.
Information leaks and data breaches are well-known nowadays. People are aware of how secure their data will be when filling out an online form.
The Canadian Urban Institute brings together leaders, academics, activists, and local professionals to work together on issues related to city building. The donation form includes a secure payment gateway.
The section is marked “Secure Payment Options” and has a shield symbol. It is marked with a shield symbol to emphasize that it is secure. It also features logos from major credit card companies. These logos are easily recognizable by users and make them feel at home.
If anyone is still uncertain about their financial security, they can use PayPal and a gift card to give instead. These are both known for being secure payment methods.
You should also add secure payment options to your donation form. Trust badges can help people relax. Crypto donations are accepted by some charities, which is a great option for those who care about privacy.
7. The Donkey Sanctuary
How can you create a form that is appealing but doesn’t have too many distractions? Use powerful imagery.
Research shows that people are more likely than statistical information to identify beneficiaries to give. This means that they are more likely to respond when they know the story of the recipient or a person who is a beneficiary than if they have generalized information about the cause.
We all know how many words a photograph can communicate.
An image can be used alongside your form to evoke emotion and give insight into the nonprofit or charity without needing words. This image is from The Donkey Sanctuary, a UK-based charity.
Conclusion
The ultimate goal of a donor finding your donation form is to encourage them to complete it. These examples can help you to encourage donors to make donations.
To draw people to your cause, use the donation page. Collect information about donors so you can follow-up with them in the future. Provide multiple payment options to avoid any roadblocks. Be transparent, credible, and trustworthy. Keep the form as simple as possible.
What’s next? To see what improvements you can make, take a look at the donation form.
Sleeknote’s first article, The 7 Best Donation Format Examples to Inspire Your Own, appeared first on Sleeknote.
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By: Emil Kristensen
Title: The 7 Best Donation Form Examples to Inspire Your Own
Sourced From: sleeknote.com/blog/donation-form-examples
Published Date: Wed, 16 Feb 2022 11:24:36 +0000
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