It’s impossible to start a relationship without saying “Hello!” As a marketer or business owner, it’s important to make good first impressions. Otherwise, it will be “Goodbye!”
If someone signs up to your mailing list, don’t let them go! -welcome them into the club! What better way to say hi than to send a personalized, warm email?
Because they are the first contact with new subscribers, welcome emails are crucial. This is your chance to show appreciation and keep them coming back for more.
If you want to send welcome emails like a boss, then read on! We’ve included seven great examples!
What is a welcome email?
A welcome email is an automated message sent to new subscribers.
A welcome email is sent to anyone who subscribes to your mailing list. It includes recent updates, as well as a greeting. To make a strong first impression, your welcome emails should be informative, friendly, and engaging.
The welcome email is one of the most important emails that you send to your eCommerce company. Here are some things you can do:
- We are grateful to all our new subscribers who signed up.
- Provide additional information about your products.
- Encourage others to suggest relevant products.
Consider also that welcome emails have 86% higher open rates than other promotional emails from companies.
Things to Include in a Welcome email
Include the following information in your welcome email
- Use a strong subject line. Grab their attention by using a simple and clear subject line that clearly reflects the purpose of your email. Although you can be creative, keep it brief and consistent with your brand.
- Links to other resources or products: Share these links with your welcome email if recipients are interested.
- Options to modify preferences and opt-out: Give visitors the option to change their preferences regarding when they want to hear from you or to opt out of receiving your emails.
Editor’s Note:We get it. Writing is hard. Need help? Smart Copy, an AI-powered tool that allows businesses to grow consistently with relevant, personalized content can be a great option.
7 examples of welcome emails that will increase brand loyalty
These five examples will help you to create your own welcome emails.
1. The Penny Hoarder
The Penny Hoarder, a lifestyle and personal finance publisher, helps its subscribers to make the most out of their money with helpful articles.
Subject line for email: Welcome To The Penny Hoarder
Image courtesy The Penny Hoarder
This email is a welcome message and includes a CTA for preferences.
What’s the deal:
The welcome email from the Penny Hoarder is brief and sweet. It clearly directs you how to set up preferences and sign up for additional newsletters.
2. Ahrefs
Ahrefs is an SEO and link-building tool that can be used by webmasters, marketers, and SEO specialists.
Subject line: Hello from AWT
Image courtesy of Ahrefs
Ahrefs also includes a welcome message and steps to get you started with your tools.
Image courtesy of Ahrefs
What’s the deal:
Although it is very simple, this email provides the basics of how to use the product. The email even contains screenshots that show you how to find useful resources on the platform.
3. Calendly
Calendly, a time management app, allows you to easily schedule meetings.
Email subject line
:
Calendly is your home!
Image courtesy of Calendly
Calendly provides a quick overview of their app in order to get you started. Calendly also mentions that the tool can be integrated into many other services. Click here to learn more.
What’s the deal:
Calendly is easy to understand and benefits users. It also contains enough information to get you started, without overwhelming new subscribers.
4. Mangools
Mangools offers a range of social and search marketing tools for marketers.
Email subject line
:
Welcome to the Mangools Family 
These useful links will help you get started.
Image courtesy of Mangools
Mangools lists some of the most notable features of their product and links to resources. They also mention that they are available via chat and email to assist you.
What’s the deal:
Although the welcome email does not reveal much, it does contain a list of features and ways to get started. This will allow customers to make the most of Mangools services. The subject line that includes the tequila sunrise emoticon is a nice touch. It shows their brand personality.
5. Slickdeals
Slickdeals allows you to find discounts and save at local shops.
Email subject line
:
Welcome to Slickdeals
Image courtesy of Slickdeals
The welcome email will direct you to use the app and set your deal preferences. You will also find popular and trending deals.
Image courtesy of Slickdeals
What’s the deal:
Slickdeals uses visuals of logos that we trust and like to encourage customers to use the app. Customers are more likely to be interested in the latest categories than the ones that have been featured on the app.
6. Buffer
Buffer allows you to set up posts on social media platforms.
Email subject line
:
2 quick notes
Image courtesy of Buffer
Joel Gascoigne (CEO of Buffer), starts his email by greeting you personally. He also discloses that the email is not automated and that he isn’t the one actually reaching out to you! He includes additional links that are relevant to Buffer, and invites users to reach out to the team with any questions.
What’s the deal:
Joel clearly makes the most of automation by sending this welcome email. Joel not only sends an automated message, but also takes the time and adds a personal touch to his welcome email. He includes helpful links and invites you to contact him to promote his product. This is a great way not only to build a relationship with customers but also to promote it.
7. The Hustle
The Hustle is a newsletter which delivers the latest startup and business news each day.
Webpage headline Welcome To The HUSTLE
Image courtesy of The Hustle
After you submit your email address online, the Hustle will immediately redirect you to a welcoming webpage. I mean, who has the time to check their inbox? You can also see a video from Sam Parr, founder of Hustle explaining what you can look forward to in your inbox. You can also sign up for their paid newsletter by Parr and get a special deal
What’s the deal:
The Hustle provides an additional touchpoint by redirecting you to a welcoming webpage. The video gives a glimpse into the company’s personality, and it offers a smart deal for paid subscribers.
Optimize your landing pages for email sign-ups today
Emails to welcome customers are a great way of making a lasting impression and encouraging brand loyalty.
Your open rates and likelihood of your audience engaging with your brand will rise if you create a welcome email that sets expectations.
There’s no better time than now to build a list. After you have created a welcome email you will want to optimize landing pages for sign-ups. Need help getting started? Get Unbounce’s 14-day free trial to get started building landing pages that will drive more people into signing up.
Did you miss our previous article…
https://onlinemarketingagencies.net/how-to-launch-a-kickstarter-campaign-and-hit-your-goal-build-a-brand/
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