The Social Media Video Sizes Cheatsheet

Video marketing is at its peak. Many brands and individuals are creating videos to engage their followers.

Videos are dominating social media, whether it’s Instagram and Facebook. They can convey any information in an attractive way.

It is now the most desired form of online content, as it doesn’t require any regressive skillset or logrolling efforts.

We often end up with compromised engagement because each social platform has different dimensions for video posts. It’s important to market effectively and complement the quality of your videos by using appropriate dimensions and sizes for each platform.

We have created an all in one guide that will keep you up to date with the most recent video dimensions and sizes for each social media platform.

Are you eager to improve your video marketing efforts

Let’s get started!

1. Facebook Video Size Cheat Sheet

Video posts receive at least 59% higher engagement than other types of posts.

There are many types of videos you can share on Facebook. Each has its own dimension.

Let’s get into the details of each video format on Facebook, and what its dimensions are.

Video posts that are shared

You can ‘autoplay” shared videos in your News Feed. This is the most popular type of video on Facebook. These videos are shared by friends and brands.

Video sharing can be viewed in landscape or portrait orientation.

Facebook Video Sharing Specifications

• Video Dimension: 1280×720 (Landscape or Square)
• Aspect ratio for landscape: 16:9
• Aspect ratio for 9:16
• File size: Maximum 4 GB
• Video Length: 4 hours (max)
• Mobiles have a 2:3 aspect ratio for video orientations.

360deg Videos

360deg videos are also given priority by Facebook because they appear organically on the Facebook Feeds. To record 360deg videos, click on the Advanced tab.

You can scroll the cursor on your device to get a 360 degree view of your videos.

Specifications for Facebook 360deg Videos

• Video dimension for Monoscopic videos: 5120 x 2560 maximum, aspect ratio 2:1
• Video dimension for Stereoscopic videos 5120 x 5120 maximum, aspect ratio 1:1
• Maximum length: 1/2 hour
• Maximum File Size: 10 GB
• Video embedded with 360 metadata
• Type of file: MP4 container

Facebook Video Ads

Facebook video ads have the lowest cost per click (CPC) at $0.97.

Video marketing is a major focus for advertisers on Facebook. Marketers need to ensure that they are using the correct specifications for each type of Facebook ad.

Desktop Newsfeed Link Video

The Facebook Desktop News Feed Link video looks similar to the shared videos. They live in user feeds and appear in the right column on the Facebook timeline. These ads can be either square or landscape.

Video Specifications

• Video Dimension: 1280×720 pixels
• Format: .MOV or. Format:.MOV or.
• Landscape Aspect Ratio 16:9
• Square Aspect Ratio 1:1
• Maximum duration: 4 hours
• Video Size: Maximum 4GB

Carousel Video Ads

Carousel ads have a 10x higher chance of getting clicked than static ads on Facebook.

Carousel ads allow brands to show multiple images before users click a link. These ads are a great way to promote your product or service.

Video Specifications

• Video Dimensions: 1080×1080 (Landscape or Square)
• Square Aspect Ratio 1:1
• Maximum Video File Size: 4GB
• File Type:.MP4 or.MOV
• Video Length: 4 hours (max)
• Maximum number of cards: 2-10

Collection Video Ads for Mobile

The Collections ads are great for promoting products in different colors such as clothes or retail products. The video is followed by three product images to give viewers an immersive experience.

Video Specifications

• Video Dimensions: 1080×1080 (Landscape or Square)
• Landscape Aspect Ratio 16:9
• Square Aspect Ratio 1:1
• File size: Maximum 4 GB
• Video Length: 2 hours (max)

Canvas Video Ads

This paid content provides users with a lot of information about scrolling and swiping on their mobile devices. These ads do not have a text or character limit.

Video Specifications

• Video Dimensions:1200×628 (Landscape or Square)
• Landscape Aspect Ratio 16:9
• Square Aspect Ratio 1:1
• File size: Maximum 4 GB
• Video Length: 2 hours (max)

Slideshow Video Ads

Slideshow video ads allow businesses and ad producers to reach people with slow internet connections. Slideshows and photos can be used instead of videos.

Video Specifications

• Video Dimensions:1200×720 (Landscape or Square)
• Landscape Aspect Ratio 16:9
• Square Aspect Ratio 1:1
• Video duration: Maximum 15 seconds

2. Video Size Cheat Sheet for Instagram

Reels has seen Instagram videos grow a lot since its inception. According to the latest statistics, about 5.2 million people have viewed brand-created Instagram video content.

It is worth investing in Instagram advertising. Let’s talk about the details of the different Instagram videos.

Insta Videos

Captivating videos will grab your audience’s attention while they scroll through their Instagram feeds. These videos can be a fun and interesting way to keep your audience interested in your brand. Instagram merged IGTV and regular feed videos in 2021 to create a Video Tab.

Video Specifications

• Video Dimensions: 1920x1080p, 1080x1350p, 1080x1350p, 1080x1080p, 1080x1350p, 1080x1080p (max).
• Landscape Aspect Ratio 1.9:1
• Square Aspect Ratio 1:1
• Vertical Aspect Ratio: 4:15 or 9:16
• File size: Maximum 4 GB
• Video length: 15 seconds to 10 minutes (up to 60 minutes for some accounts).

Carousel Video Ads

Carousel posts indicate the presence of multiple content elements. The post’s small dots indicate that there are multiple images. This creates a step-by, detailed tutorial explaining the product features and how to use them.

Video Specifications

• Video Dimensions: 1080×1080 (maximum)
• Aspect Ratio 1:1
• Video Length: 60 seconds (max)
• File Type:.MP4 and.MOV
• File size: Maximum 4 GB
• Maximum number of cards: 2-10

Instagram Stories Ads

Use the Instagram stories feature to engage your audience. Instagram stories can contain up to 10 photos and disappear after 24 hours. The same story can be shared on Facebook.

Video Specifications

• Video Dimension: 1080×2020
• Aspect ratio 9:16
• File size: Maximum 4 MB
• Video Length: 2 minutes (max)

Instagram IGTV videos

IGTV is a popular Instagram video format used by brands to post videos of longer duration. These formats can also be used for short videos, such as tutorials, DIY, interviews, and other short series.

Video specifications

• Video Dimensions: 1080×20 pixels (maximum)
• Horizontal Aspect Ratio 16:9
• Vertical Aspect Ratio 9:16
• File size: 3.6GB (maximum)
• Video length: Maximum 1 hour

Instagram Reels Videos

Instagram reels are a popular video content format. This TikTok competitor has a remarkable organic reach and allows users take part in the latest trends to increase engagement.

Video specifications

• Video Dimensions: 1080×20 pixels (maximum)
• Full Screen Aspect Ratio 9:16
• Feed Aspect Ratio 4:5
• File size: Maximum 4 GB
• Video Length: 30 seconds (max)

You can also check out our list of top Instagram marketing tools to help you schedule your posts.

3. Twitter Video Size Cheat Sheet

Twitter sends 500 million tweets per day. This platform is used extensively by the entertainment and sports industries to market their brands. Let’s take a look at their video specifications.

Twitter In-Feed Video

Twitter allows you to upload in-feed video content in portrait and landscape formats. These formats can’t be shared via Vimeo or YouTube links. However, Twitter makes it easy to share organic content. You can also use these specs to advertise paid content videos ads.

Video Specification

• Video Dimensions: 1280 x 720 (landscape), 720 x 1280 (portrait), 720 x 720 (square)
• Aspect Ratio 16:9 (landscape, portrait), 1:1 (square).
• Video Length: 140 seconds (max)
• File Types:.MP4(web) and mobile.
• File size: Maximum 512 MB

4. Video Size Cheat Sheet for YouTube

Youtube hosts more than 500 hours worth of videos every day.

Youtube is an excellent channel for marketers to promote brands with interesting videos. Let’s take a look at the technical specifications and requirements for uploading videos to Youtube.

Standard YouTube Video

YouTube’s best-supported format for high-quality videos is the MP4 with H.264 and AAC codescs. However, there are many other formats that can be used.

Video specifications

• Video Dimensions: 3840×2160 (maximum)
• Aspect Ratio 16:9 or 4:13
• Video Length: 12 hours (max)
• File Type:.MOV..MPEG4, MP4, and.AVI.
• File size: 128 GB (maximum)

Please note that all Youtube video ads follow the same basic specifications. Only the length of specific videos is different.

Different Youtube video ads have different lengths

• Skippable video ads are not allowed. Can be skipped after five seconds.
• Video ads that are not skippable: Maximum length is 15-20 seconds (some areas may require 30 seconds).
• Adverts for mid-roll video: 30 seconds minimum
• Video ads for bumpers: Maximum length 6 seconds

Display ads

When you view a Youtube video, display ads will appear in the search results and in the right column.

Video specifications

• Video Dimensions: 300×250 (maximum)
• Aspect Ratio 16:9 or 4:13
• Video Length: 12 hours (max)
• File Type:.MOV..MPEG4, MP4, and.AVI.
• File size: 128 GB (maximum)

YouTube Shorts

YouTube shorts can be compared to Instagram stories and Facebook Stories. This format is used by most brands to increase their YouTube presence. These videos also remind you to verify a new upload.

Video specifications

• Video Dimensions: 1080×20 (maximum)
• Aspect Ratio 9:16
• Video Length: 60 seconds (max)
• File size: Maximum 4 MB

5. Video Size Cheat Sheet for LinkedIn

LinkedIn is still working on video content features, but the number of executives who are watching videos is increasing rapidly. Around 54% of senior executives share video content at least once per week with their colleagues.

LinkedIn Shared Videos

LinkedIn allows you to upload the video and share Youtube links in shared posts or LinkedIn Pulse articles. To increase your lead generation and branding chances, you can run video ads.

Video specifications

• Video Dimensions: 4096×2304 (maximum)
• Aspect Ratio: 1:2.4 or 2:4.
• Video Length: 10 mins (max)
• File Type:.ASF.AVI..FLV..MOV..MPEG-1..MPEG-4..MKV. and.WebM.
• File size: Maximum 5 GB

LinkedIn Stories

LinkedIn stories allow you to harness the power of ephemeral LinkedIn content. To interact with your followers, you can add stickers to videos, ask questions and add informational text.

Video specifications

• Video Dimensions: Maximum 1080×1920
• Aspect Ratio 9:16
• Video Length: 20 seconds (max)
• File size: 4 MB

You can also check out our list of LinkedIn marketing tools that will help you schedule LinkedIn posts.

6. Snapchat Video Size Cheat Sheet

Are you among the billion Snapchat users who are watching videos?

Snapchat is now more popular than Pinterest and Twitter, but it’s still a very young platform.

Snapchat users account for 55%, reporting that they follow at least one brand or business on the platform.

You should also know the video specifications if you want Snapchat to power your video marketing campaigns.

One Video

This is the most common way users communicate on the platform. You can also post videos as a marketer to show off products or recent events.

Video Specifications

• Video Dimensions: 1080×2080
• Aspect Ratio 9:16
• File size: 32 MB (maximum)
• Video Length: 3-10 seconds (max)

Video ads in long-form

Snapchat only offers long-form videos as a paid format. There are many ways to add videos to Snapchat’s discovery feature. To find out how this social media network can best suit your video ads, you will need to explore it.

Video Specifications

• Video Dimensions:1080×2080
• Aspect Ratio 9:16 / 16 :9
• File size: Maximum 1 GB
• Video Length : 180 seconds (max)
• Type of File:.MP4/.MOV

7. Video Size Cheat Sheet for Pinterest

Pinterest users can’t upload their videos but they can share Vimeo and Youtube links. Pinterest allows you to choose from two ad formats, one for each video.

Video ads in long-form

There are two types of Pinterest Promoted Videos: vertical and square. They are nearly identical, but they each have their own dimensions.

Video Specifications

• Square Video Dimensions:600×600
• Vertical Video Dimensions 600×900
• Square Aspect Ratio 1:1
• Vertical Aspect Ratio: 9:16
• Maximum file size: 2 GB
• Video Length: 15 mins (max)
• Type of File:.MP4 or.MOV

Story pins

Story pins are used by Pinners to share short-form content to their followers. This content can be accessed in the same way that Instagram stories and Facebook stories.

Video Specifications

• Video Dimension: 1080×2080
• Aspect ratio 9:16
• File size: Maximum 100 MB
• Video Length: 1 minute (max)
• File Types:.MP4 or.MOV

8. TikTok Video Size Cheat Sheet

TikTok revolutionized video marketing by showcasing the potential of short videos. Participate in challenges to give your brand a personal touch.

To enhance the viewing experience, it is important to follow video specifications.

Organic Videos

These are the TikTok videos viewers may see if they follow you. They are used by brands for daily posting and duet challenges.

Video Specifications

• Video Dimensions:1080×2080
• Aspect Ratio 9:16
• File size: 287.6MB (maximum)
• Video Length : 60 seconds
• File Types:.MP4 or.MOV

Feed Ads

You can use feed ads to find your niche audience on TikTok. If not, you can resort to paying ads. These will increase your reach to a larger audience and improve your engagement metrics.

Video Specifications

• Video Dimensions:1080×2080
• Aspect Ratio 9:16
• File size: 500 MB (maximum)
• Video Length : 60 seconds
• File Types:.MP4 or.MOV

SocialPilot’s Native Video Publishing Suite

Video is clearly the king of social media channels. Facebook claims to have 8 billion video views per day on its platform, while Instagram stories receive 500 million views.

Marketers know videos are the most engaging content today. It’s therefore important that they create and execute videos as often as possible to help grow their brand.

Video strategy and content creation are not an easy task. It requires a plan, content, time and a workforce. It is important to seek out all the assistance you can, especially with a tool such as SocialPilot, which can automate your scheduling, create an automated posting schedule, sync with your drives, edit your thumbnails, and much more.

SocialPilot allows you to create and schedule native videos for YouTube, Facebook and Linkedin. All this from one dashboard. This allows you to create optimized content and can be used to maintain a consistent video schedule.

Wrapping up

The video content specifications cheatsheet is now available. You can now begin designing your video content campaigns with the best video tools, to take advantage of the power and potential of social media network marketing.

SocialPilot allows you to schedule these videos so that they are shared at the most engaging times. You can keep track of all your social media analytics to learn more about your audience’s preferences and habits. Get it free and make your presence more visible on social media.

SocialPilot’s first post was The Complete Social Media Video Sizes Cheat Sheet.