Do you feel overwhelmed by all the articles that tell you how to nurture qualified leads? Maybe you are tired of the endless advice on how to move your prospects along the sales funnel. There are many strategies that you can use to grow and attract your leads. These strategies will vary depending on the person you're speaking to. Sometimes, it requires complex steps, mind-reading abilities, … [Read more...]

We love hearing stories about merchants' ecommerce experiences, so we are sharing them with you. Continue reading to find out how Hobbymeisters achieved success with their online shop (via Dee Higgs Owner). What motivated you to open your online shop? Our business was founded as a hobby. In fact, the name of the company suggests that it started out as a hobby. However, in the early 2000's … [Read more...]

In 2016, I wrote about the Top Five B2B Marketing Strategies You Can't Forget. There are still many marketing platforms, software and tools available that can generate leads and convert them. They also offer the highest ROI. However, there have been many other world-changing events since then, which have transformed every industry in numerous ways. This has led to some significant strategic … [Read more...]

Content creation isn’t just for influencers. You're not the only one who is interested in learning how to create content for your brand. Brands are now creating original content on multiple platforms in order to connect with their customers. This is a great way to show your brand personality and build customer relationships. It also helps drive more traffic and conversions. Content creation … [Read more...]

What has happened in the ecommerce sector since the start of the year? Below are the top five ecommerce news stories for the first quarter 2022. 1. Holiday Ecommerce Reaches Record High Despite 6 billion Out-of Stock Messages, Adobe reports Adobe monitors out-of-stock messages on the internet. However, the number of such messages started to rise in the months preceding the 2021 holiday … [Read more...]

Content marketing is the best way to grow your customer base and attract new customers. However, there is one problem that many brands have to face when trying to implement it: putting together a strategy. Your content marketing strategy is the keystone of your content marketing efforts. Without one, your content marketing efforts will be scattered and without a clear purpose. This can lead to … [Read more...]

Are you ready for in-person events again? We are, I'm sure! Inc Magazine reports that 96% of event planners plan to return to in-person events in the coming year. Their main motivation is to get people out of pandemic hibernation. Motivational speakers We have updated our list to include speakers from the most recent marketing events and leadership conferences. For inspiration, return to … [Read more...]

Adam Grant is a best-selling author, an expert on motivation and meaning, and Wharton’s top-rated professor for seven straight years. He hangs out with filmmaker J.J. Abrams and author Brene Brown. My hero Malcolm Gladwell is one of his best friends. He is also a modern Twitter philosopher. His prodigious tweeting is legendary. I mean, my tweets are usually something like “Thanks” or “My plane is … [Read more...]

You might be wrong if you think your small business doesn’t need a marketing strategy. Even if you are a small business, technology and consumer behavior today require that you use multiple channels and tactics to reach customers. Marketing plans for small businesses and their teams keep your strategy on track. Only half of small businesses have a marketing plan. 25 percent of small business … [Read more...]

Every company wants to convert their leads. Many companies use metrics to measure the effectiveness of their lead generation strategies. Are your company's numbers up to industry standards? Are your sales still ahead of your lead generation costs? It is important to check if your lead conversions match industry standards. Comparing your results with the industry standard can help you … [Read more...]