courtesy of marketinginsidergroup.comTo establish your place as a thought leader and trustworthy authority in your industry, you need to publish original, high-level content. But writing effective thought leadership content is no easy task. Taking the time and effort to learn how to create high-authority content is worth the effort. A survey of 1,000 senior executives found that, despite their … [Read more...]
Observations on the State of Content Marketing
courtesy of marketinginsidergroup.comI recently reviewed the B2B Enterprise Content Marketing report from the Content Marketing Institute, and I must say, it provided some valuable insights into the world of content marketing. However, what stood out to me the most was the struggle many B2B marketers face in developing a solid content marketing strategy. Despite their hard work, the results just … [Read more...]
The Impact of AI on Marketing: Understanding the Different Types and Benefits
courtesy of marketinginsidergroup.comIntroduction The marketing landscape has been revolutionized by artificial intelligence (AI) in recent years. AI is now an integral part of marketing, just like traditional tools such as CRM systems and email marketing platforms. To stay ahead in the competitive industry, marketers need to familiarize themselves with the various types of AI and how to … [Read more...]
Why Content Marketing Is Important
courtesy of marketinginsidergroup.comContent is a fundamental aspect of every business in the digital world we live in. It serves as the touchpoint that brings companies, customers, partners, employees, and investors together in a community around a brand. Content Marketing: Acquiring New Customers Content marketing focuses on attracting the right audiences to your business. It is more effective … [Read more...]
White Label Content Marketing: Why, When, and How
courtesy of marketinginsidergroup.comIntroduction As marketers and content creators, we understand the importance of high-quality content. However, producing content consistently can be challenging, especially for small businesses with limited resources. This is where white label content marketing comes in. It allows businesses to outsource content creation while still maintaining their brand … [Read more...]
Why Human Content Plus AI-Driven Distribution Is The Future of Content Marketing
courtesy of marketinginsidergroup.comUnderstanding the Role of AI in Content Marketing Robots are not here to take our jobs, but they do have a significant role to play in the future of content marketing. In fact, according to recent studies, 52% of business leaders have already integrated AI content generation tools into their content marketing strategies, and by the end of 2023, approximately … [Read more...]
Why You Shouldn’t Invest in Content Marketing (And Why You Should Ignore Them)
courtesy of marketinginsidergroup.comContent marketing has long been hailed as the key to success in the digital world. Experts have emphasized the importance of content, recommending the creation of blogs and investing in content marketing for sustainable growth. However, we want to challenge this notion and present you with six compelling reasons why you shouldn't bother with content marketing. … [Read more...]
Inclusion and Vulnerability: The Keys to Leading a Great Marketing Team
courtesy of marketinginsidergroup.comThe Importance of Vulnerability in Marketing When discussing the qualities of a great marketing leader, traits like creative vision and data-driven decision making often come to mind. However, two crucial traits that should not be overlooked are inclusion and vulnerability. Inclusion and vulnerability are essential for leading marketing teams effectively and … [Read more...]
12 B2B Marketing Blogs That Will Transform Your Strategy
courtesy of marketinginsidergroup.comWhen I launched my own B2B Marketing Blog nearly 14 years ago, I was driven by a desire to offer something unique, valuable, and beneficial. My goal was to share my love for marketing and extend a helping hand to fellow marketers, enabling them to learn and grow. In 2015, I established Marketing Insider Group to provide an insider's perspective based on my … [Read more...]
Overcoming 3 Common Challenges of Omnichannel Marketing
courtesy of marketinginsidergroup.comIntegrating Communication Channels is Difficult Integrating communication channels is a common challenge faced by nonprofits when implementing an omnichannel marketing strategy. Without a cohesive approach, your messaging can come across as disjointed and confusing for your supporters. To ensure consistency, here are some strategies you can implement: 1. … [Read more...]