Every online retailer speaks about cart abandonment and it's a valid topic. E-commerce marketers are very expensive when abandoning carts. It costs $18 billion annually in revenue. Browse abandonment is another important type of shopper behavior. A browsing session abandoned signals buying intent, but it is less than abandoning a cart. While you might not wish to convert immediately, it … [Read more...]

Amanda Russell is at the epicenter of the swirling world of influence marketing. She is teaching the first college course on this subject as well as writing a seminal book on the topic. She is also an influencer herself. With the rapid growth of this channel, it’s a good time to check and see where the world is going. While influencers have traditionally been used to promote the latest fashion or … [Read more...]

What is phygital Marketing? It's not a typo. It's a real thing. We'll help you define it: Phygital marketing is the merging of digital and physical experiences. One example of phygital marketing is communicating with potential customers that might switch between online and in-store shopping. Customers also use their mobile phones to enhance in-store shopping experiences. The experience is … [Read more...]

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. Content marketing is growing too, and fast. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? And, even more puzzling, why do 13% of them not know whether or not they measure it? After all, what’s the … [Read more...]

Prospective customers were once referred to sales representatives. However, today, the majority of engagement work is done by your company's content. A strong B2B content strategy is crucial for business growth. This article will cover how to build a B2B content strategy. Target the right audienceOptimizes your internal processesProduces high-value contentimproves lead production and … [Read more...]

Video is now the most popular form of online content. Video marketing trends are increasingly important for overall marketing strategies. In 2021, 86% percent of businesses said they used video marketing tools. 93% of respondents say that video is a crucial part of their marketing strategy. Source: Image Source Companies aren't guessing. They are responding to clear consumer … [Read more...]

Today’s post is much different from my normal offering. I’m writing this from SXSW, an annual conference that is the epicenter of new ideas. I thought it was more important to quickly share some rough notes rather than try to spend extra time on editing. SXSW is so massive it’s impossible to take in even a fraction of the content but here we go with some of the highlights of my annual … [Read more...]

A blog is not the most important thing to do when building your brand. You want to ensure that your products are high quality and that the delivery process to your customers is smooth. A blog can be a great marketing tool for your ecommerce company. It keeps your audience interested in your business. It establishes your expertise within your industry. You can explain why your products are the … [Read more...]

Ecommerce is one way to make a living online. Over the past decade, online sales have increased steadily. This trend was even more evident after COVID-19 brought everyone inside. Ecommerce fraud has increased due to ecommerce's growth. Ecommerce fraud losses exceeded 2020 by 14% last year, reaching more than 20 billion dollars. How can you avoid financial disasters due to ecommerce fraud This … [Read more...]

Are you able to measure the effectiveness of your content marketing? Do you have proof? How about your content marketing ROI. What is the purpose of creating content? Effective strategies and clear goals are essential for content marketing success. You must document your plan and track your results once it is established. This will help you determine if your efforts have been successful. … [Read more...]