Coca-Cola invests on average $4 billion each year in branding.1 To be easily recognizable by customers. Although it might seem high, most people can easily describe the logo of the company in red and white text. It is iconic, so it will always be top of mind. Every day we see thousands of headlines, ads, logos, and brands. It is difficult for businesses to stand out, and it can be hard for … [Read more...]

Strong inside-out marketing strategies start at home with you and your team. Marketers tend to spend a lot of their time and attention on the outside world. After all, we want people to buy what is being sold here. Because so much attention is given to outside audiences, it's easy to forget about our employees. We must focus on the people at the core of our brand story if we want it to be a … [Read more...]

You have a lot of responsibility as a content writer for brands that you write for. You have to accurately reflect the brand's voice, personality, and value proposition through the content that you create. Content is what engages audiences during the buyer journey. You are responsible for helping them connect with potential customers. These content writing tips can be used in any industry or … [Read more...]

It is crucial to choose the right payment system for your online store. For those not familiar with the payment industry, it can be difficult to navigate the complex world of online payments. We'll be discussing some of the top strategies that you should keep in mind when setting up a payment system for your ecommerce shop. 1. When possible, use a platform-hosted merchant bank account. The … [Read more...]

Are you looking for a marketing consultant to help you? You've come to the right place. It is a significant investment to hire an external consultant. You are not only bringing in a new person (and an external) to your company but also knowing that major strategy changes are coming. There are many things to remember: What are the steps to determine if your company requires a marketing … [Read more...]

Google Shopping campaigns are incredibly detailed. However, it can be overwhelming to see all the information. There are many columns that show metrics about how your products are performing when you open your Google Shopping Campaign. What do these metrics mean and what are the most important? We will walk you through eight metrics that can help you track the success of your products and … [Read more...]

It is difficult to calculate the return on your marketing investment (ROMI). Marketing investments are not like capital investments which have a fixed upfront cost and clear results. They evolve over time and can produce both empirical and intangible results. It may seem daunting, but creating a solid strategy for long-term growth will increase your ROMI. The strategy and the process you use … [Read more...]

All marketing efforts have one goal: to delight customers and consumers at all stages of the buyer’s journey. People who are happy can be effective brand promoters and spread the word about your products and services. Demand marketing is at the core of everything. We are all familiar with many B2B marketing strategies that we are all engrossed and obsessed with, from lead generation to lead … [Read more...]

Software-as-a-service (SaaS) companies live in a universe of mathematical code, complex processes, and highly technical jargon. Potential customers require someone to explain the jargon to them in plain English, or any other language. SaaS companies are a great fit for content marketing. They can still win in saturated markets with content marketing. Better question is, "Can they still win … [Read more...]

You've made the decision to host a virtual event or a hybrid one. You have spent weeks preparing details. From booking entertainment to marketing the event to creating an easy registration process, you've done a lot of work. You and your team have spent a lot of time and effort planning this event. It is not something you want guests to "check out" after only 15 minutes. Handbid has helped … [Read more...]