Without monitoring your social media analytics, you can’t expect better ROIs through social media.
Social media analytics is your north star. It guides you to find the best strategies and areas for improvement.
SocialPilot offers a one-dashboard overview of all your social media analytics to make social media analytics more accessible to marketers.
There’s no need to switch accounts or manage multiple windows. Instead, view your social media analytics from one dashboard.
This comprehensive overview of social media analytics includes:
- Google Business Profile
This blog will discuss how SocialPilot helps you access the analytics on Facebook and Twitter, and much more.
SocialPilot Analytics: The Importance
You must first analyze where you are at the moment in order to make a significant change in your social media marketing. Analytics is an important tool that allows you to track where you are in the marketing waters.
To gauge your social media performance, it is essential to keep track of followers, engagements, clicks and conversions on Facebook or Twitter. How can you effectively measure your social media performance?
The native analytics sections are sufficient, of course. They are not enough if you’re a social media manager with multiple social accounts.
SocialPilot, a social media analytics tool, is the best way for multiple clients to evaluate their social media performance.
SocialPilot’s analytics function allows you to view the performance of multiple social media accounts from one page. You don’t need to open multiple tabs to see the performance of different client account accounts.
You can also email the pdf reports to your client or schedule it for automatic delivery on the first or last day of each month.
Are you intrigued? Let’s explore SocialPilot’s Twitter analytics and Facebook section.
Facebook Analytics
We can confidently say that Facebook is a beloved marketing platform for brands of all sizes, with more than 200,000,000 businesses using it.
We can’t ignore the fact that organic reach has declined over time on Facebook. Analytics-backed strategies are the only way to succeed on Facebook.
SocialPilot’s analytics function makes it easy to do this – but much faster!
What’s more? You can view analytics beyond the posts that you have scheduled through SocialPilot. You can view the performance data for your Facebook page over the past 90 days .
Facebook Analytics is easy to use and provides a comprehensive understanding of the different performance yardsticks.
In graphs, infographics and charts you can find all details about audience engagements, demographics and the performance of posts.
The dashboard is easy to use, but visually appealing. This ensures that users have the best possible experience.
Let’s take a look at each section of Facebook analytics to learn more.
Audience Growth
This will show you how many fans (or likes) you have each day. This also shows you the breakdown of page likes received through organic and paid media. This information allows you to determine whether paid promotions resulted in more likes, or if organic postings worked better for you.
Audience Engagement
This section allows you to track the engagement of your Facebook audience. With the Audience engagement graph and Engagement Insights, you can view and analyze the comments, shares, likes and shares of your posts.
You can also look at the graphs and see how they compare over time.
Active Fans
It is best to share your post when your audience is most active. This will ensure maximum engagement.
The Active Fans section allows you to track when your friends are online on Facebook and then post content at these times. SocialPilot’s unique scheduling feature allows you to share content when it is most convenient.
Interesting read: When is the best time to post on Facebook?
Audience Demographics
Your brand’s marketing strategy can be improved by knowing exactly who your audience is. Audience Demographics can give you insight into important demographics such as the age, gender and geographic location of your audience. Based on these statistics, you can focus posts on specific audiences.
Post Performance
SocialPilot’s Facebook Analytics has a very important component, the Post Performance. It highlights all the details of every post.
It shows you the reach, likes, shares and engagement of each post. This gives you more insight into the content that resonates with your audience.
Are you seeing videos, gifs or just text posts that work in your favor? This section allows you to analyse and learn more about what people love.
Most active commenters, likers, or sharers
Be close to your passionate fans. Reach out to your ardent fans by knowing their names. These statistics will allow you to connect with your followers and create better bonds.
Twitter Analytics
Twitter demands that you post at least once per day. You’d be sharing the most tweets if you have multiple social media accounts. Twitter uses a chronological feed. The more you tweet, you will get more followers.
To create more tweets, you need to invest more time and money in content creation. It’s not going to pay to put all your effort into creating content while you ignore your Twitter analytics.
SocialPilot makes it easy to analyze multiple Twitter accounts. It provides all the insights you need to track what’s working and what’s not.
Twitter Analytics is similar to Facebook. It doesn’t just include tweets made through SocialPilot. You can also view statistics for any post in your Twitter account.
You can filter the data and see it for up to 90 days. This allows you to compare your data with other time frames and establish benchmarks.
Daily Tweets
SocialPilot’s Twitter Analytics tool allows you to tweet as many times as you like. The daily tweets graph shows how many tweets you have posted in a given time period. To see the exact number of tweets posted on a particular day, hover over the graph.
Tweet Frequency
The Tweet Frequency Chart shows how many times you tweet in an hour or per day for a given period. This number represents the total of all tweets published during different hours or days of the week.
This graph will show you the time and day you are most active.
Content and Engagement Habits
As you scroll down, you get information about your tweet types. This pie chart is easy to read and shows how many of your tweets contain text, image, link, or video. This is a great way to show your superiors the various content types that you have created over a period of time.
You will need to share information about the impact of your tweets. This is where you will find the Engagement insights section. This section shows you the entire engagement story for your Twitter account.
The graphical representation of Audience engagement allows you to see more detail about your engagement metrics. This graph shows how many likes, retweets and replies your tweets have received in a given day.
Tweet Performance
The ‘tweetperformance’ chart gives you clear insight into how your posts are performing. This section provides a comprehensive view of every tweet’s performance.
You can see the table and figure out which tweets work best for you.
Mentions Overview
The’mention overview chart’ allows you to dig deeper into your Twitter statistics. This amazing feature provides a comprehensive guide to your top-mentioned tweets, and other notable tweeting activity.
You can now find out about the top Twitter influencers who follow your brand.
Share Your Reports
After you have completed your Twitter analytics assessment, it is time to share them and discuss them with the team.
The Analytics feature incorporates the “share” button to allow users to share reports.
Share your reports with clients to show off your Twitter performance and boost their confidence in you. You can click the’share’ button for any social network. It is located in the upper right-hand corner.
It’s your “power button”. It’s your “power” button. Use it to share, discuss, and showcase your social media marketing results.
Another important feature in reporting is the Schedule PDF. You can set up an automatic sharing time if you don’t want to have to manually share reports with clients or team members every month.
Get started tracking effectively
SocialPilot’s analytics section is another example of how thoughtfully the tool was created to allow users to have better control over their social media marketing.
Social media is a constantly changing game. Social media is constantly evolving with new trends, algorithms and features. You never know when the rules for engagement could change on Facebook, Twitter and other platforms.
You can only keep your social analytics track updated by SocialPilot. SocialPilot makes it easy to track your performance and implement your strategy.
As per your analytics, you can monitor, review, share, and adjust your Facebook and Twitter strategies.
It’s possible to experience it for yourself. Get started now.
SocialPilot’s first post was titled Introducing powerful social media analytics for Twitter and Facebook.
Did you miss our previous article…
https://onlinemarketingagencies.net/these-seo-rookie-mistakes-could-cost-you-your-search-rankings/
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