How to get more customer testimonials, reviews, and social proof [INFOGRAPHIC]

Marketing has changed from being brand-centric to being more customer-focused in the age of big data. This is a good thing. To ensure that a business thrives, it is essential to provide the best customer service possible.

A loyal following will produce positive reviews and testimonials, which can be used as social proof to attract more customers. It’s free marketing at its best.

It has a significant impact. 82% of people check reviews regularly. On average, people need to read more then ten reviews before they trust a company. This is a great motivator to encourage customers to leave thoughtful comments on your website, social media and product pages.

You can also use customer reviews to build a relationship with your customers. Customers can share their admirations for your brand while simultaneously pointing out your shortcomings. This will encourage you to continually improve your product and service.

Here are some quick tips:

Customers are increasingly relying on reviews to make informed purchasing decisions. 95% of customers review products before making a purchase. Do not assume that all reviews will come to you. Make sure your CTA is optimized for reviews. Verify your business. Offer customer incentives. And don’t forget to keep following up for positive reviews. Your business will be more popular than the competitors if it has more reviews. Make sure to use your reviews carefully. Your website, social media channels and newsletters should display them prominently. Even a negative review can be a positive sign of social proof.

Evidence that reviews drive business growth

Brands are not trusted by buyers immediately. Consumers also don’t trust brands if they make a purchase. According to G2 Crowd 95% of consumers have read customer reviews before making a purchase. About 40% have formed an opinion after reading at least three reviews.

The star ratings alongside your brand name can also have an impact. Only 57% would choose a service that has a 3-star rating, while 94% would prefer a brand with a 4-star rating.

You will need to have many reviews. Consumers are more inclined to choose the product with more reviews than products with similar ratings. Prospective buyers who see a product with more than 50 reviews can experience an increase in conversion rates. The number of reviews is also important to consumers.

Search engines will rank websites higher if they have a lot of positive reviews. Google uses online reviews to display search results.

Reading online reviews is basically the same as asking friends for a recommendation. It’s no surprise that 88% of people trust online reviews more than their friends. Consumers want to feel they are getting the best price for their money. Who better to ask for help than those who have used the product or service?

Where can I get reviews?

People can find a lot of general review sites when they search for your business name in a search engine. Facebook, G2 Crowd and Google Reviews are three of the most used online review platforms.

These platforms offer many benefits, including some additional features.

Yelp – Yelp, alongside Foursquare and TripAdvisor, is one of the most popular online general review sites. You can review a wide range of services, from cosmetics and doctors to healthcare. Forbes reports that each Yelp star increases the service’s revenue by 5-9%. TripAdvisor – Most people who search for travel itineraries and activities use TripAdvisor reviews. Foursquare – Foursquare uses location-based insights to help users book hotels and restaurants. The app allows you to check in almost anywhere, rate places, and provide reviews about activities and restaurants. Most brands opt to have visibility on Facebook through their Pages. While anyone can view the ratings and reviews, only registered Facebook users can post reviews. Amazon – Amazon customer reviews allow buyers to upload photos that enable others to see the products in a real-life setting. The reviews section includes information about verified purchases, which means that the buyer purchased the product from Amazon. Buyers typically read the most positive and critical reviews first. The site provides reliable reviews from users that assist companies in selecting the best business software. To reduce fraud, users sign in using their LinkedIn profiles. Google My Business – Google reviews have a significant impact upon your business. A star rating beside your brand name appears when a buyer searches for it. Research shows that 6/10 consumers use Google to find reviews. This is why it is important to have a Google My Business account. Glassdoor – Glassdoor has become one of the most popular online job search and company review sites. The company overview will be displayed, along with detailed reviews about different aspects such as salary, interview process, and benefits.

These sites can also be used to review companies in your industry. If you have an e-commerce site, buyers should be able to leave reviews. Review Trackers shared that the automotive industry has Edmunds.com and Cars.com, while Open Table and Resy have the restaurant industry. You should look for sites that are related to your niche in order to better target customers.

These are just a few of the many ways that you can get your customers to leave reviews after they’ve made a purchase.

Reviews can help you build your social proof and improve customer service

Although you should focus on positive reviews, don’t let them deterring you. It can be difficult for some consumers to trust a product that seems too good to true or perfect. A majority of online shoppers trust products with negative reviews.

Reviewing your services is an investment that will pay dividends in the long-term. In generating leads, brand advocates are powerful. When you gather these reviews, remember the true reason you want to climb the ranks: providing value solutions and services to your customers.

Your customers should be empowered by you listening to them and showing them how you can improve your products and services to them. This is the best way to show your customers that you care about them and offer great products.

In the age of the internet, a customer-driven strategy for B2B businesses is the best option. Your business will be more resistant if you create valuable content that customers can use. To learn more about our SEO Blog Writing Services, or to schedule a consultation, click here.

Marketing Insider Group’s first article, How to Get More Customer Testimonials and Reviews [INFOGRAPHIC], appeared first.

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By: Giana Reno
Title: How to Get More Customer Reviews, Testimonials, and Social Proof [INFOGRAPHIC]
Sourced From: marketinginsidergroup.com/content-marketing/how-to-get-more-customer-reviews-testimonials-and-social-proof-infographic/
Published Date: Wed, 16 Feb 2022 14:00:00 +0000