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Highlights from the Social Media Industry: October 16-20

Highlights from the Social Media Industry: October 16-20

October 24, 2023 By Walt wintertree Leave a Comment

Meta

Meta is testing Telegram-like broadcast channels on Facebook and Messenger, providing a new avenue for Pages to engage with their audiences.

Instagram Data Portability

Users can now transfer their Instagram media to Google Photos and other services, enhancing data management across apps.

AI Chatbot Moderation

Meta is striving to curb inappropriate responses from its new AI chatbots to ensure a safer user experience.

Verified for Business Onboarding

Meta revealed the onboarding steps for its Verified for Business program, aimed at authenticating business identities.

Threads

Facebook Post Display & Branded Content Tags

Threads is integrating with Facebook by displaying posts and testing branded content tags, expanding its reach and advertising potential.

Instagram Profile Tags & Direct Messaging

New features facilitate tagging Instagram users and possibly a unique messaging feature, enriching inter-platform connectivity.

Instagram

“Get Orders” Feature

The new “Get Orders” button on posts offers an additional interaction point for businesses and creators.

Web Tracking Opt-out

Meta now allows users to prevent Instagram from tracking their web activity, bolstering privacy controls.

Reels Play Bonus Discontinued

The discontinuation of a significant income source via Reels Play Bonus has sparked creators’ dissatisfaction.

Link Addition and Desktop Activity Access

New functionalities include adding a link to your page and accessing account activity on desktop, enhancing profile management.

WhatsApp

Self-Destructing Messages & Multi-Account Login

Upcoming features include self-destructing audio messages and the ability to stay logged into two accounts simultaneously, enhancing privacy and user convenience.

Scheduled Chats for Communities

A new feature under testing allows scheduling chat events in communities, fostering organized interactions.

Twitter/X

Blocking Bing Search

Twitter/X has blocked Bing from crawling its content, potentially affecting search visibility.

Enhanced User Verification

Twitter/X is introducing payment, phone, and ID verification along with a $1/yr fee for new users.

Possible Exit from Europe

Due to EU laws, Elon Musk contemplates withdrawing Twitter/X from Europe, which could shake the platform’s global presence.

Twitter Isn’t Free Any Longer with New User Fee in Selected Regions

New users in New Zealand and the Philippines will be charged $1 a year for key features access, a step towards platform monetization.

Community Fact Checks Requirement

Community fact checks on Twitter/X now require source inclusion, promoting more transparent information validation.

Possible Link Throttling

Allegations of Twitter/X throttling links to rival sites like Threads are emerging.

“Enhanced Discovery” for Premium Users

Twitter/X Premium may soon offer an “Enhanced Discovery” perk, enriching content discovery for its subscribers.

Fake Airline Rep Scam

A new scam on Twitter/X involves fake airline reps assisting in flight rebooking, showcasing a bizarre exploitation tactic.

Community Membership Qualification

Entry questions rollout on Twitter/X aims at qualifying users for community membership, fostering a more curated community experience.

LinkedIn

AI-Powered Profile Enhancement

LinkedIn Premium users now have access to an “AI-powered Magic Wand” feature to enhance their profiles.

Platform Evolution Attracting Brands

LinkedIn is transitioning beyond a job board, becoming a valuable space for influencers and CEOs to build their brands.

YouTube

Affiliate Product Display Enhancements

New features like product timestamps in clips, bulk tagging for affiliate products, and insights into sponsored mention performance are set to bolster affiliate marketing on YouTube.

Supporting News Organizations with Shorts

YouTube is allocating $1.6 million to assist over 30 news organizations across 10 countries in creating Shorts.

Facilitating Diverse Creator-Advertiser Connections

A new initiative allows creators to self-identify regarding race, ethnicity, gender, sexuality, and disabilities.

Product Timestamps for Enhanced Shopping Experience

Creators can now add timestamps to tagged products in their videos, enriching the YouTube shopping experience.

Authoritative News Source Promotion

YouTube is nudging users towards ‘authoritative’ news sources through a new watch page.

Playback and Creator-Focused Feature Rollout

A suite of new features including stable volume control, enhanced video descriptions on smart TVs, real-time view, and like counts for the first 24 hours, among others, are aimed at enhancing user and creator experience on the platform.

TikTok

Halloween-Themed Voice Effects

TikTok introduces spooky voice effects to add a dash of Halloween spirit to your videos.

‘Parents of TikTok’ Hub Launch

A new hub called ‘Parents of TikTok’ aims to spotlight parenting content and create a supportive community for parents on the platform.

‘Out of Phone’ Ad Expansion

With the new ‘Out of Phone’ ad option, brands can now extend their TikTok clips to billboards, in-store displays, and cinema promos.

AI Chatbot ‘Tonik’ on TikTok Music

TikTok Music is testing an AI chatbot named Tonik, hinting at interactive features in the music domain.

Monetization Feature: ‘Work with Artists’

A new feature facilitating collaborations between creators and artists opens monetization avenues.

Mobile Gaming Feature ‘Drops’

‘Drops’ allows viewers to earn in-game props by completing tasks during live streams, enhancing the gaming experience on TikTok.

CapCut for Business Launch

TikTok unveils a suite of business-centric video editing tools, including an AI script generator, AI virtual try-on, and collaboration features among others.

Auto Captions on All Videos

Auto captions will soon be a default feature on all videos, promoting accessibility on TikTok.

Privacy Fine Challenge in EU

TikTok is contesting a €345 million fine over teen privacy concerns in the EU, showcasing the platform’s ongoing legal challenges in the region.

Video Mention Feature from Audio Page

A new feature allowing mentions of other videos from the audio page enhances content interlinking on TikTok.

AI Memes Generation

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  4. Curated Visuals: How to spice your blog posts

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