Search engine optimization is a way to rank higher on Google. However, certain industries are more competitive than others and are more susceptible to algorithm updates. Many SEO professionals will resort to black-hat methods to get Page 1 positions in highly competitive industries like FX, insurance, loans, casinos, and other financial services. Google is the most used search engine by … [Read more...]

Artificial intelligence (or AI) is not a new concept. Although the term was first used in 1950s, it has been around for decades in literature, especially science fiction. AI is not a fantasy. Many of the online platforms that we use every day are already AI-integrated without our even realizing it. Ever wonder how Facebook knows exactly what ads you like? How is it possible to create a … [Read more...]

src="https://buffer.com/resources/content/images/2022/04/chris-blonk-swd3FBSEA4Q-unsplash.jpg" alt="How to Set Up Twitter Newsletters and Why Newsletters Aren't Going Anywhere"> Your email is probably checked every day. This applies to both personal and professional reasons. Newsletters can be a great way to reach your audience, no matter if you already have a brand or are trying to create one. … [Read more...]

It is impressive enough that Colin, Ryan, and Austin Gill, ages 16, 13, and 11 respectively, started their own candle company in 2017. But even more admirable is the mission behind their brand Frères Branchiaux. Sure, the brothers initially came up with the business idea as a way to circumvent asking their parents for more allowance money. But from the very beginning, they wanted their … [Read more...]

It can be hard to get customers to buy in the B2C market. This is especially true for niche products or brands that are competing with you. It's even more difficult if your product is new and you need to build trust. Content marketing is a crucial strategy. It will help you reach your audience and convert them to customers if you do it right. Publishing blog posts for the sake publishing … [Read more...]

Scoop.it, as you may already know, joined the Meltwater company in 2013. Meltwater is the global leader for media intelligence and social analysis The company was established in Oslo in 2001. It has since expanded to serve more than 30000 customers across 25 countries. It is important that the Scoop.it team reflects Meltwater's identity. We are happy to announce that our new visual identity … [Read more...]

src="https://buffer.com/resources/content/images/2022/04/merve-sehirli-nasir-da_0dNX5aew-unsplash.jpg" alt="What I Wish I Had Known About Product Development Before I Spent Three Years Doing It"> It's not an easy task to build a business. People will tell you this all the time. Perkies, my innovative underwear company, was what I expected when I set up Perkies. It wasn't about the … [Read more...]

30-second summary: Anyone can publicly criticize brands and people on social media platforms if they say or do something offensive or abusing Cancel Culture is public outrage against a micro-celebrity, or a brand, for their public statements or actions Create a detailed communication strategy to keep your brand from being cancelled. Avoid … [Read more...]

A solid game plan is essential to ensure that your marketing campaigns are successful. We are a frequent reader and would like to share how strongly we believe in the creation of a unifying strategy. The same applies to the creative brief. This is especially important for marketers who work in "silos", cultures or homes. Sharing client briefs between account managers and creative … [Read more...]

Social media is a common touchstone that connects people with diverse interests and has become a common platform for all ages. It's evident that people are experimenting with everything, from micro-text to images and voice on Facebook, Clubhouse, and other platforms, but video seems to be the winner. Video content is entertaining and appeals to many audiences. This is what makes Tik Tok so … [Read more...]