Online marketing is a boon for small businesses. It's wonderful that smaller businesses can compete with larger firms on a level playing ground. Modern marketing is more than just advertising. There are many ways to increase exposure for your business with expertise and time, as well as hard cash. On the flip side, however, there are so many options that it can be overwhelming and you may … [Read more...]

What do a hamburger restaurant chain, a law firm, and a sustainable packing company have in common?They all use social media to grow their brand and they all call on the team at Influence Media to help them create and manage their social content.Founded by Luke Thornton and based in the UK, Influence Media has a broad spectrum of clients. Some large, some small. Some local, some international. It … [Read more...]

Earth Day is one of the (many) days when businesses can create or reaffirm a commitment to practicing sustainability. Business owners must take time out to create awareness, especially when climate action is more important than ever.Along with the environmental implications, sustainability is growing in awareness among consumers. A 2021 study by Deloitte found that 34 percent of consumers choose … [Read more...]

src="https://buffer.com/resources/content/images/2022/04/kari-shea-1SAnrIxw5OY-unsplash.jpg" alt="Secure Access To Opensearch on AWS"> Buffer has been working to improve our admin dashboard for customer advocacy. The admin dashboard featured a more powerful search function. As the project was nearing its end, we were prompted to replace managed Elasticsearch on AWS by managed Opensearch. Our … [Read more...]

Nowadays it’s impossible to scroll through your Instagram feed without coming across at least one — if not several — attention-grabbing videos known as Reels. Dubbed the TikTok Clone, Instagram Reels were released in 2020 and consist of short videos up to one minute long. The feature has overtaken the app’s photos-first philosophy as 91 percent of active Instagram users … [Read more...]

Newsletters are a great way to connect consumers and brands. According to a survey of advertisers who spend $10k+ per year on advertising, 86% believed newsletters created a vital link between their brand and the audience . 88% also believed newsletters would be a valuable tool to reach targeted audiences without the need for third-party data. High-converting newsletters are an important … [Read more...]

Fenty Beauty and Kylie Cosmetics currently dominate the beauty industry not only because they produce great products, but also because their founders, Rihanna Jenner and Kylie Jenner have strong personal brands that anchor them businesses. Elon Musk tweets a suggestion about a cryptocurrency coin. The price of the coin changes as Musk has claimed that he is a technology expert. TikTok and … [Read more...]

It can be frustrating to try and grow an Instagram following when your posts don't show up anywhere. For social growth, Instagram users rely on the explore page and hashtags. However, sometimes your engagement may stop responding to your posts or show love. Many have claimed that they were limited by shadowbanned accounts. However, no one at Facebook nor Instagram has ever denied or confirmed that … [Read more...]

src="https://buffer.com/resources/content/images/2022/04/liz-sanchez-vegas-NQTqZLh6CxE-unsplash.jpg" alt="Onboarding: Is It Better To Have Teammates Start Together Or Stagger Their Onboarding? "> Over the years, we have done a lot hiring. One of our questions was: Is it better to have Buffer colleagues who are starting at the same time as you or to stagger your start dates? Our team is small … [Read more...]

30-second summary: Account-based marketing (ABM), which is based on a person-to-person relationship, helps you to build trust with your target audience and ensures that you are able to understand their needs. ABM is the most successful marketing strategy for 97 percent of companies ABM can be combined with inbound marketing to maximize effectiveness. This ties into an … [Read more...]