To be able to rank higher in Google search results, you must write well-researched content with over 1,200 words. Web writers forget that SEO is not just a tool to increase your ranking in search results. It's a human being who reads the content. What are readers most annoyed by? Poor or improper formatting, an article structure that makes it difficult to find content, boring stories that don't … [Read more...]

Everyone's lives have been made miserable and chaotic by the Covid pandemic. It began in late 2019. Businesses were forced to go online because of restrictions on mass gatherings and movement. This is why there is more competition online, and more specifically in social media marketing. Social media is vital for all kinds of businesses. Snapchat is a popular platform with over 300 million … [Read more...]

Facebook Insights provides tons of metrics to help you monitor the performance of your campaigns and optimize your marketing on the platform. For startups and new businesses, it can be difficult to grasp the multitude of Facebook metrics and identify the key indicators that will help them evaluate their performance. Are you feeling the same? Don't worry. This blog will discuss every … [Read more...]

Despite all the predictions that email marketing will decline, it is still a cost-effective and convenient way for businesses to reach their audience, build trust, provide value, convert leads into sales, increase ROI (Return on Investment) and connect with them. Email marketing is still one of the most powerful and rewarding marketing strategies you can use, but it has been subject to changes. … [Read more...]

src="https://buffer.com/resources/content/images/2022/05/hitesh-choudhary-t1PaIbMTJIM-unsplash--1-.jpg" alt="Ask Buffer: Should You Be Using AI for Content Creation? "> Question: I have been having trouble creating content on all my social media platforms lately. I discovered AI tools that can help me with writing. Although it seems that this could help me tremendously with my … [Read more...]

src="https://buffer.com/resources/content/images/2022/05/matt-palmer-s1NwZl1hxWE-unsplash.jpg" alt="Why We Increase Our Team's Salaries Every Year"> While you may already have seen our salaries and our formula for calculating salary, we also review each year the benchmarks used in the formula. We look at the data source that we use to calculate our salaries to ensure that our team's salaries … [Read more...]

We are all searching for a feeling of belonging. Even in marketing. Who would have thought? It doesn't matter if you're a beginner in marketing or an experienced professional. The ever-changing nature and demands of marketing can make it exhausting and lonely. Trust us, we've been there. The ever-changing nature of the marketing world can be exhausting and lonely. It doesn't matter how you … [Read more...]

It takes more than four hours to create a blog post. Orbit Media provides additional stats to support the data on the main challenges content marketers face. Specialists must overcome time constraints and create high-quality content. Every day, content marketers work with tons of content: They plan and brainstorm it. They create strategies for content promotion and analyze the results … [Read more...]

The saying goes that it takes a village to raise a child. Well, I believe the same is true for dog parenthood. When I fostered my first puppy only to quickly find out he had fleas, I felt lost and in need of people I could turn to for trustworthy information, and as a dog mom today, I’m regularly looking for community support.So, when I started Dog Spotted to help NYC dog parents navigate … [Read more...]

There should not be two identical social media posts. It's not random - there are no two social media platforms the same. Although 'connecting with people' is at the heart of all platforms, they are unique in their own ways. Twitter is for updates, Facebook for keeping in touch and Facebook for family and friends, LinkedIn for professional networking and maintaining one's professional … [Read more...]