Question: I’m trying to grow the social media accounts for my small business, but I’ve heard that using scheduling tools can cause low engagement and reach. Is this true?The short answer is: no. Consistency is more likely to raise your reach and audience engagement — which is the primary service offered by third-party scheduling tools. However, this myth persists for several … [Read more...]

[TAG0] Your brand's story and content will be forgotten by customers, regardless of how well-written they are. Many industry experts and marketers believe that content marketing is a key tool to increase brand awareness. This claim is supported by numbers. According to Hubspot's 2021 marketing report, 82% of marketers use content marketing to increase their brand awareness. According to the same … [Read more...]

30-second summary: Videos are engaging and convert. They also rank extremely well in organic searches, making them an ideal medium to convert searchers into buyers. Videos can be used to guide customers at each stage of the buyer journey This video shows you how to make video content that is specific to each stage. Your first contact is the … [Read more...]

[TAG0] Email marketing can be a powerful strategy for any business. It increases customer engagement, brand awareness, and generates more sales. Small businesses make the same mistakes as big companies when it comes to designing and sending out marketing emails. These common errors may not seem important at first but they can make it difficult for your business to achieve the best possible … [Read more...]

src="https://buffer.com/resources/content/images/2022/07/britt-gaiser-RxbuKAEW0ys-unsplash--1-.jpg" alt="5 Steps for Dealing with Social Media Negativity"> It can be difficult to live on the internet, especially for those selling products or services. Negative comments and reactions to your social media posts are common and almost expected, regardless of whether you're a company or an … [Read more...]

When we weren’t feeling fulfilled in our corporate jobs, we knew we were tired of working for someone else, but we were also looking for more ways to get involved with our community. We had become those typical working Americans who close our garage doors after coming home from work and don’t emerge to connect with the people around us, and we wanted to change that. So, we decided to … [Read more...]

src="https://buffer.com/resources/content/images/2022/07/alevision-co-LtsrNWZ6LYM-unsplash.jpg" alt="What It's Like Working a Four Day Work Week and How We Spend Fridays Off"> Before joining Buffer as a content writer in 2022, I had a lot of experience working. I worked both as an intern and undergrad. When I was 22 years old, I held a full-time, 40-hour per week position at a non-profit and … [Read more...]

src="https://buffer.com/resources/content/images/2022/07/corinne-kutz-tMI2_-r5Nfo-unsplash.jpg" alt="These 5 Email Newsletters Will Inspire You To Start Your Own"> You're likely to be scrolling through your email inbox and subscribed to some type of newsletter. While many of those subscriptions are for brands and companies, there has been an increase in popularity of individual newsletters. … [Read more...]

src="https://buffer.com/resources/content/images/2022/07/INGLENOOK-MARKETPLACE-STOREFRONT.png" alt="Starting My Business as a Side Hustle Helped Me Succeed, But I Wish I Had Gone All-In Sooner"> Many entrepreneurs will know the origin story of my company: I was fed up with my full-time job and had an idea that I couldn't let go. At the time, my job was at a design company and I was unhappy with … [Read more...]

src="https://buffer.com/resources/content/images/2022/07/Header-1--1-.jpeg" alt="Introducing Instagram Reels Auto-Publishing in Buffer"> It is finally here. After two years of waiting Instagram finally released its Reels API yesterday to all social media management platforms. We were so happy that we immediately started building and are now... Buffer now allows you to auto-publish … [Read more...]