[TAG0] It can be overwhelming to find the right information on the internet. Curated content is the solution. Curated content serves two purposes: it provides your audience with relevant content and saves you time. Because it offers readers more perspectives, content curation may be more helpful than original content in some cases. An AI writing tool can be used to answer these needs, … [Read more...]

Your small business is the perfect outlet for your passion and creativity. With your products and services, you’re able to positively contribute to your customers’ lives. Simultaneously, your company can also be a great channel for championing a cause that you and your team care about. Through your brand, website, and social media channels, you have a platform that can be utilized … [Read more...]

30-second summary: Traffic to your website can be hard to get, so make sure visitors convert as much as possible Implementing quality site search can improve conversion rates by 5--6x. Including elements such as CTAs and a system that corrects spelling errors can have a significant impact Think about category pages, like aisles, and sub-categories … [Read more...]

[TAG0] Globally, 97% of companies had a content marketing strategy in place by 2021. But are they all succeeding with the content they have posted today? Most of the content posted today isn't attractive enough or optimized for search engines. It is lost in the digital ocean of content. You must produce valuable, well-optimized content to make your brand stand out and attract the right … [Read more...]

src="https://buffer.com/resources/content/images/2022/07/markus-spiske-fr7SSrc43AQ-unsplash--1-.jpg" alt="What I've Learned About Getting Clients 11 Years into Running a PR and Social Media Agency"> I made a huge leap of faith in 2011 and quit my stable job to start my own public relations agency. This was going to be difficult. But I was not ready to accept the guilt of not trying. So I … [Read more...]

src="https://buffer.com/resources/content/images/2022/06/mercedes-mehling-SKLSceAHpR0-unsplash.jpg" alt="A Pride Fireside Chat: Coming Out at Work and How to Support LGBTQ+ Colleagues"> Pride Month is an annual celebration that takes place in June. It commemorates the 1969 Stonewall Riots and the efforts towards equality for the LGBTQ community. In 1969, Stonewall Inn patrons and supporters in … [Read more...]

The landing pages of today offer a wide range of tasks that you can tackle. [TAG0] They should be able to educate visitors about your brand and collect information from customers. And, most importantly, they need to convert. How can you make a landing page do so many things at once? Let a page do all the heavy lifting This handy tool will improve your visitors' experience and boost the … [Read more...]

You can't afford repeating the same tedious tasks as you grow your PPC agency. It's better to spend your time helping clients and increasing your sales. There are a lot of useful tools and software that will help you stand out from the crowd. Let's look at the best PPC tools available. Even better? Many of them have a free trial so that you can try them out before you commit to … [Read more...]

Do you ever find yourself scrolling down a page and wish you could get to the end quicker? Headings are great for finding something on a page. Sometimes, however, it would be helpful to have a shortcut to get to your destination. [TAG0] An anchor link is a small tool that allows a user to jump between pages . This subtle design technique improves user experience by guiding users along and … [Read more...]

[TAG0] The content you post can have a significant impact on your rankings and conversion rates as the content marketing industry becomes more competitive. No surprise, most people will prefer to read articles that interest them to lengthy sales pitches. It is your responsibility as a brand to let go of your ego and focus on what you see are your primary needs in order to market your product … [Read more...]