Seventeen years ago, Patricia Queirolo was driving through the Andes with her family on their way to the Colca Canyon. A college student at the time, she was trying to come up with a business idea for her thesis project. Peering through her window at the beautiful Peruvian landscapes and the various animals grazing, including alpacas and llamas, it hit her: A dog apparel brand.At the time, … [Read more...]

Customers will be more likely to return to your SaaS product after they have completed their trial. Your customers may need some help to find the hidden gems, both essential and advanced. What can you do to help customers see the value of your SaaS products faster? Use milestone messaging to take your users on a journey that allows them to explore your product from A-Z. What is … [Read more...]

30-second summary: Although SEO and PPC can be great tools, they work in silos. These channels and teams work in silos, and are often managed separately. Michael McManus, Accenture Song's SEO manager, discusses how businesses can use both organic and paid SEO to create a value-add unit. When planning your marketing strategy, SEO and PPC should be a part of your … [Read more...]

Instagram Reels offers creators a great opportunity. This is one of the most popular features on Instagram and can be used to boost your Instagram growth. Reels, a direct competitor of TikTok, targets the same type content as TikTok's - short-form videos. Recent stats show that Reels has 22% more engagement than other Instagram content, while emerging TikTok influencers have earned 18% more … [Read more...]

Although they may be interesting, uploading videos to YouTube is not enough these days to attract and retain loyal subscribers. People spend a lot of time on their phones thanks to social media. SNS (social network services) are also known as. Social media can consume up to 145 minutes per Internet user. As a creator, your goal is to build an audience and make sure users spend as much time as … [Read more...]

[TAG0] Content marketing is 62% cheaper than other marketing strategies for SaaS companies. It generates three-times more leads than traditional outbound marketing. These numbers show that content marketing is an effective lead generation tool. A content strategy that is effective can help potential customers get to know your product. You can use your SaaS content to help buyers move through … [Read more...]

Earlier today we launched Ideas. With Ideas you can store all your great ideas, tweak them until they’re ready, and drop them straight into your Buffer queue. Already hundreds of you have started saving dozens Ideas! But, there’s been one resounding bit of feedback we’ve had…Can you help me come up with ideas?Yes, we can. So, here are 26 ideas you can steal to grow your … [Read more...]

Like many small business owners, I launched my boutique as a one-woman show. The Flourish Market was just a fashion truck at the time, so it was manageable for me—and eventually some hourly staff—to take it to events, ship online orders, and market the burgeoning business.When we opened our first brick-and-mortar store 13 months later, everything changed. Suddenly, someone needed to … [Read more...]

Do you have a YouTube channel If you want your content to grow and be popular, it must go beyond just sharing and creating engaging content. It is important to evaluate and monitor its performance. Many channels fail to see new subscribers despite following a clear strategy. 97% fail to create YouTube channels, and a lack of auditing is one reason. What is the problem? What's the … [Read more...]

Pinterest summarized as the “catalog of ideas,” is one of the most creative social media platforms for sharing ideas and inspiration. “Ideas and Inspiration” Maybe this brief tagline is also one of the reasons hindering you from using Pinterest for your business endeavors. You are not alone. There is a common misconception among non-pinners that Pinterest is only suitable for businesses in … [Read more...]