There was a time when Facebook was the be-all-end-all among social media platforms. That was a different day and age. The scene has changed with the emergence of so many new platforms. Facebook has a total of 2.9 billion monthly active users globally, making it the most used social channel. But, BuzzSumo recently analyzed 880 million posts and found out that engagements on Facebook pages have … [Read more...]

Do you ever find yourself scrolling down a page and wish you could get to the end quicker? Headings are great for finding something on a page. Sometimes, however, it would be helpful to have a shortcut to get to your destination. An anchor link is a small tool that allows a user to jump between pages . This subtle design technique improves user experience by guiding users along and ensuring … [Read more...]

How can online platforms be used by businesses to improve or build their reputation? Through Online Reputation Management. ORM is a way to promote a brand's positive image online. User reviews are an important part of this process. According to reports, 92% of customers will not use a business with negative reviews online. This blog post will explain what online reputation management is … [Read more...]

It's amazing to see how quickly things can become the norm in this digital age. Marketers could make traditional social media channels more profitable. It's been done, and it works well as we all know. Facebook now has 100 million hours of video viewing time per day Tweet video has taken over social media. Marketers are now wondering how to capitalize on this new trend in … [Read more...]

src="https://buffer.com/resources/content/images/2023/08/collabstr-UnP8n1o2MMk-unsplash--1-.jpg" alt="What You Need to Know About TikTok Analytics">Earlier this year, our social media manager, Mitra, published a TikTok to the Buffer account that went viral, with over two million views and more than 100,000 likes at last count. This kind of virality is rare, and we haven’t seen anything … [Read more...]

Audit. Improve. Execute. Repeat. Social media marketing should be a key part of your marketing strategy. You need to know how to conduct a social media audit. But, many businesses aren't willing to invest the time or money in a social audit. They end up drowning in surplus money, time and labor over the long-term. We have created a step-by–step guide to help you run a successful … [Read more...]

Entrepreneur Social media is the new battlefield for brands. They're experimenting with every social media strategy to build a relationship with their audience. Some brands are successful, while others struggle. Social media competitive analysis will help you understand why your competitors are gaining traction and where you should be playing to achieve your social media goals. … [Read more...]

You can't afford repeating the same tedious tasks as you grow your PPC agency. It's better to spend your time helping clients and increasing your sales. There are a lot of useful tools and software that will help you stand out from the crowd. Let's look at the best PPC tools available. Even better? Many of them have a free trial so that you can try them out before you commit to … [Read more...]

What should I charge for social media management services? This is a question that every social media manager and agency owner must ask before they make the call to the client. This is especially true for small businesses who need a social media marketing agency. This question is not only relevant to new marketers but also to owners of small-sized social media marketing agencies for small … [Read more...]

Every marketing team wants to be viral. Because viral posts can bring a brand to the forefront of social media. This is an objective worth striving for. You can see that anything that resonates with people on social media today goes viral and thus starts a new trend. Viral posts don't have to be just clever memes and a challenge video. You can also use infographics or stories. If your … [Read more...]