src="https://buffer.com/resources/content/images/2023/04/olivier-bergeron-5JSZzMilCVo-unsplash.jpg" alt="TikTok Might be Banned in the U.S.: What It Means for Buffer and How Marketers Can Prepare"> Here we go again. It's not unusual to adjust and modify your strategy in response to the constantly changing algorithms and changes in social networks. (Who was the other Vine user? We wish we didn't … [Read more...]

Social media was once a fad. It became an option. It is now a vital avenue for both big businesses and small mom-and pop stores to achieve their marketing goals. Social media marketing has seen a rise in the demand for social media managers. A person who is able to keep up with social trends, run campaigns, understand clients' industries and communities, and use data to inform social … [Read more...]

Kim Garst is the CEO of Boom Social. Want to make a lasting impression on the minds of your audience? Want to know how to increase your Instagram and Pinterest marketing? Want to automate your visual advertising strategy with Instagram Marketing Tools and Pinterest tools? You will be able, by the end of this post, to take your visual marketing from Zero to Hero. Instagram … [Read more...]

LinkedIn is a great platform to build your professional network. LinkedIn's profile and your daily activities can help you get new connections, engagement, and visitors to blog. LinkedIn is an excellent place to gain more exposure, regardless of whether you're a blogger or a businessperson. To increase your followers, you will need to direct them to your blog. It is not efficient to only market … [Read more...]

Question: Why have short-form videos become so popular in the past few years, and how can I use them for my social media?Move over software — there’s a new world eater in town. Short-form video snuck up on us, becoming the most consumed online content in a few years.It’s your best bet if the consensus is anything to go by — 85% of marketers say short-form video is the … [Read more...]

Imagine that someone told you you could do more with Pinterest than simply use it as a tool for digital marketing. You can do this by incorporating the Pinterest SEO into your Social Media Strategy and making the most of it. Was that enough to make you curious? We can quench your thirst by telling you that, if you have a brand on Pinterest, instead of using the platform for recipes, DIY … [Read more...]

Most people’s understanding of algorithms is hand-wavy at best. Different experts will give you different answers, but the truth is only the people who build the algorithms truly understand them. That’s why this update from Instagram’s CEO, Adam Mosseri, about how ranking (a.k.a. The Algorithm™) works on the platform is such a big deal.Thanks to the platform’s … [Read more...]

The social media channel opens a world of opportunities for businesses. The channel not only offers endless opportunities for businesses, but it also delivers. As the old saying goes, "there's no free lunch". To make social media work effectively for your business, you need to develop an effective strategy. A solid strategy can give your products and services the boost they need. It helps … [Read more...]

Social media is more than just a platform for connecting with friends; it’s a big part of every business. Having in-depth knowledge of what works and doesn’t for your brand is crucial, and that’s where targeted social media analytics tools come into play. These tools will help you understand where to focus your time, effort, and budget. As a marketer, you know that data-backed campaigns are the … [Read more...]

src="https://images.unsplash.com/photo-1616531770192-6eaea74c2456?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wxMTc3M3wwfDF8c2VhcmNofDU5fHxtZWV0aW5nfGVufDB8fHx8MTY4Njc1MzQ4OHww&ixlib=rb-4.0.3&q=80&w=2000" alt="How We Connect Our Engineers Directly To Buffer Customers with Customer Engineering Days"> Buffer has always placed a high priority on connecting our team with our customers. However, … [Read more...]