Meta + Facebook This week, Meta & Associates made several updates during their Meta Connect 2023 conference, focusing on enhancing user engagement and content sharing. Here's what you need to know: Improved Stories Uploader Tool for Desktop Users Meta Business Suite has rolled out an improved version of its Stories uploader tool for desktop users. This update is a game-changer for creators who … [Read more...]

Listen to the Article What is Social Media Customer Service? Social media customer service is the proactive and reactive support businesses offer customers across various social platforms like Facebook, Twitter, and Instagram using social media customer support tools. With the rise of social media, customers can now reach out to businesses 24/7, making their interactions more direct and … [Read more...]

Like many others, I read and reply to hundreds of emails every week and I have for years. And as with anything — some emails are so much better than others. Some emails truly stand out because the person took time to research, or they shared their request quickly. There are a lot of things that can take an email from good to great, and in this post, we’re going to get into them. What’s in this … [Read more...]

At Buffer, we've long had teammates who have side projects in addition to working at Buffer. It's pretty common for our team to run their own blog, we have several published authors on the team, and many of our engineers run apps that have nothing to do with their regular work. Though some companies prefer that anyone on their team not have side projects and actively discourage it, that has never … [Read more...]

The accidental genius of Chenell’s newsletter-first approach Chenell Basilio didn't set out with a grand plan to conquer the newsletter world. In fact, she describes her entry into it as something she "kind of stumbled into." Initially intrigued by how her clients were growing their email lists through paid ads, she found herself captivated by the financial potential of newsletters. "I found … [Read more...]

Jay Clouse believes there’s a scientific method to content creation and is on a mission to prove it. With “Creator Science” and “The Lab,” Jay Clouse is redefining content creation as a holistic science to an audience of more than 100,000 people across the Internet. With his experience spanning multiple industries, side hustles, roles, and years, Jay Clouse has mastered content creation and now … [Read more...]

It’s a well-known cliche that content is king; it can include everything from simple product descriptions to social media posts to lengthy technical blogs. But all your content has one thing in common; you want it to engage existing and potential customers, and you want it to perform well. Bland, boring content is likely to have a negative effect and send that important demographic base scurrying … [Read more...]

No two social media posts should be the same. There’s a good reason for that – no two social media platforms are the same. While ‘connecting and sharing with people’ lies at the core of every platform, each one is unique in many ways – Twitter is for updates, Facebook is for keeping in touch with friends and family, and LinkedIn is for making contacts and maintaining one’s professional … [Read more...]

Social media is a crowded space, and capturing attention is more challenging than ever. But here’s a game-changer: a 2021 study revealed that AI-generated content led to a 20% increase in social media engagement compared to human-generated content. ChatGPT prompts are at the forefront of this trend, offering a unique way to connect with audiences meaningfully and personally. These … [Read more...]

As a content creator, you have more options than ever for monetizing your content on social media. TikTok has its revamped Creativity Program, YouTube has the YouTube Partner Program, and now, Instagram creators who want to monetize their content directly have the Subscriptions feature.So, what is different about Instagram’s approach to monetization for creators, and why is it worth it? In … [Read more...]