A Steady Stream of Clients and Remarkable Outcomes Rachel Pereyra started freelancing as a virtual assistant in January 2020 to earn extra money and pay off debt. By the summer, she had built a steady client base and was making enough to support herself. From Freelancer to Business Owner When the pandemic hit, Pereyra relied more on freelancing and eventually started her own consultancy, … [Read more...]

Bluesky: The Rising Contender in the World of Twitter Alternatives Bluesky, the decentralized, invite-only social network created by former Twitter CEO Jack Dorsey, is quickly gaining popularity as a major contender in the race for the top Twitter alternative. With its user-friendly interface, high degree of timeline control, and the ability to still pull through headlines with links, it's no … [Read more...]

About Content Curation Curating content is all about doing careful research on a topic, checking multiple sources for information, and gathering relevant pieces of information from these sources. You then share these content pieces in different ways. You could collect the links and send them to your email subscribers via your newsletter. You can link to different sites on your blog or social … [Read more...]

Question: How many social media platforms should a local business be using? Realistically, it is a challenge to manage multiple platforms well with the limited resources of a small business. – Keegan EdwardsThere’s no end to the tasks small business owners have to juggle daily. When you’re managing everything from strategy to sales, adding a dozen social media accounts into … [Read more...]

Social media is more than just a platform for connecting with friends; it’s a big part of every business. Having in-depth knowledge of what works and doesn’t for your brand is crucial, and that’s where targeted social media analytics tools come into play. These tools will help you understand where to focus your time, effort, and budget. As a marketer, you know that data-backed campaigns are the … [Read more...]

Listen to the Article Understanding the Importance of Social Media Marketing Navigating the vast landscape of social media marketing can be daunting. However, in today's digital age, it is crucial to understand and utilize this realm effectively. With 32% of the total marketing budget being allocated to social media, and an estimated 4.89 billion people using social platforms globally, the … [Read more...]

Optimize the text in your video and on your channel for SEO Search engine optimization isn't just for blogs and websites; it's crucial for YouTube Shorts as well. The title, description, and tags you use for your Shorts can significantly impact their visibility. Use storytelling techniques to engage viewers Incorporate storytelling elements in your Shorts to keep viewers hooked. Start with a … [Read more...]

Introduction Marketing is an essential aspect of any business. To navigate the ever-evolving and competitive digital world, it is crucial to understand the key marketing terms that shape the industry. Whether you're a seasoned marketer or just starting out, this article will demystify some of the most important marketing terms you should know in 2023. Basic Industry Terms You Should Know Here are … [Read more...]

Meta Meta is testing Telegram-like broadcast channels on Facebook and Messenger, providing a new avenue for Pages to engage with their audiences. Instagram Data Portability Users can now transfer their Instagram media to Google Photos and other services, enhancing data management across apps. AI Chatbot Moderation Meta is striving to curb inappropriate responses from its new AI chatbots to … [Read more...]

Listen to the Article The Power of AI in Creative Expression Ogilvy's Creative Director, David Raichman, referred to AI as a "force multiplier for creative expression," and I couldn't agree more. As a proficient copywriter, I often found myself staring at a blinking cursor, waiting for inspiration to strike. Doubt would creep in, filtering out many ideas before they reached my conscious … [Read more...]