Social media has changed the face of fashion marketing. Fashion brands reap the rewards of their massive investments in social media marketing, as the industry generates a staggering market revenue of 1,5 trillion dollars worldwide. Why is this? Consider this: There are 4.8 billion users of social media worldwide who spend 15% of their waking hours on social media platforms. Fashion … [Read more...]

It's no longer enough to publish tons of content that is aimed at a general audience. Content tailored to the specific needs and interests of modern consumers is a must, especially for Millennials and Gen Z. Content curation is a practice that your brand may already be using. It involves researching, gathering, and publishing relevant content, both from within and outside of your brand, for the … [Read more...]

Are you ready to tap into the power of professional networking? LinkedIn is a social media platform that stands out from the rest. It has a staggering 930 million active users in 200 countries. LinkedIn, unlike other social media platforms, is more than just a social networking site. It's also a platform for B2B as well as B2C companies to boost their marketing efforts. This unique social … [Read more...]

TikTok, poised to take the crown of short-form videos, is a force that must be reckoned. The platform generated almost $500 million of global revenue in the first quarter 2023. Understanding how to make money with TikTok is a rewarding experience. Gen Z relies heavily on the app for their latest news on culture, fashion, politics and much more. Are you ready to turn your video editing … [Read more...]

src="https://buffer.com/resources/content/images/2023/07/skye-studios-NDLLFxTELrU-unsplash--1-.jpg" alt="How to Work With the TikTok Algorithm in 2023"> Have you ever wondered, while scrolling through TikTok, why some videos are so popular, but others of a similar quality barely get a look? It's not just the catchy music or dance moves that make a video popular. The secret behind the TikTok … [Read more...]

We all know that if we're not photographers ourselves, we always look for beautiful images to use in our blog posts, social media posts, and websites. We're used to seeing the same boring stock photos in various posts and websites. They can be expensive and look tacky. There are many websites that offer a large library of stunning free images. Keep reading if you're looking for a free … [Read more...]

The State of Original Content in Content Marketing While original content is important for building authority and driving traffic, standing out in today's competitive landscape is increasingly difficult. With AI content-generation tools on the rise, it's crucial to diversify your content marketing strategy. The Importance of Content Curation in Content Marketing Content curation, the gathering … [Read more...]

src="https://buffer.com/resources/content/images/2023/07/oleg-laptev-QRKJwE6yfJo-unsplash--1-.jpg" alt="How To Start A Newsletter"> As we know, newsletters have existed for a long time. (Even longer, if you consider the days before email). Since the beginning of the internet, they've been a staple. Email is a great way to reach audiences and has become the preferred content format for many … [Read more...]

LinkedIn is the hub for 772 millions users, where they can share their experiences and offer meaningful advice. LinkedIn is a great source of inspiration to 310 million users each month. LinkedIn, like all social media sites, is not limited to wealthy individuals. There is a huge presence of brands on LinkedIn. In fact, 89% of B2B marketing relies on this platform to generate leads. All this … [Read more...]

src="https://buffer.com/resources/content/images/2023/07/Header-for-Open-Beta-Blog.png" alt="The Results of Buffer's Build Week: Introducing our Open Beta Program and new Transparent Roadmap (+16 More Projects)"> The entire Buffer team took part in an unconventional activity for a week during July of this year. We all paused the work we do every day, cleaned our calendars and dedicated an … [Read more...]