I’ve wanted to work for myself for as long as I can remember. So, fresh out of college, I decided to start my own copywriting business. I kept my marketing simple at first, putting all the work I’ve ever done into a Google doc portfolio and posting the link on Facebook groups whenever someone mentioned they were looking for a copywriter. And that method worked pretty well, helping me … [Read more...]

src="https://buffer.com/resources/content/images/2023/06/dan-dimmock-sNwnjxm8eTY-unsplash--1-.jpg" alt="4 Research Methods to Find Unique Angles Outside The First Page of Google"> For a long period of time, my keyword and content research was based on what I found in search engine result pages (SERPs), especially when I first started writing content. I would, for example, look at content … [Read more...]

src="https://buffer.com/resources/content/images/2023/07/joshua-sortino-71vAb1FXB6g-unsplash--1-.jpg" alt="How LinkedIn's Algorithm Works in 2023, According to The LinkedIn Team"> LinkedIn's algorithm was always a little mysterious - but not anymore. The algorithm underwent recent changes and Alice Xiong (product management director and editor-in chief) sat with Entrepreneur to explain the … [Read more...]

The world of today is governed largely by content. You may not think that content and UX design are related, but a new definition will show you how important the relationship is. Information is the core of content. This information can be displayed digitally as long or short text, images, videos, podcasts and soundbites. It could also appear in the form of newsletters, emails, social media … [Read more...]

Social media is a powerful marketing tool, especially for companies in the construction sector. A survey by the Construction Marketing Association revealed that 100% of respondents were already using social media to market their business. You read it right, every single one! What's driving the mass migration of AEC professionals and construction companies to social media? Well, it's … [Read more...]

The gaming industry is not just growing; it's exploding at an unprecedented rate. To give you a sense of the scale, there are approximately 3.09 billion active video gamers worldwide. That's almost half the global population! Whether you're an indie developer, small studio, industry titan, or even a gaming enthusiast, such skyrocketing numbers present a golden opportunity for everyone … [Read more...]

Cater to Your Entire Spectrum of Buyer Personas Understanding your buyer personas and creating content that addresses their specific needs and pain points is key to driving conversions. Boldly Cater for Customers in the Latter Stages of the Buyer's Journey Don't just focus on attracting web traffic. Create content that helps potential buyers make informed purchasing decisions. Showcase Your … [Read more...]

Sometimes, a tweet is not enough to convey your entire message. Twitter threads allow you to reach out beyond the 280 character limit, and reach 353 million Twitter users. What is a Twitter thread? A Twitter thread (also known as a "Tweetstorm") is a collection of tweets that are related and come from the same author. This is designed to add context to the primary tweet you've sent or … [Read more...]

When I first started my podcast back in 2019, I didn’t plan on it becoming a marketing channel. I had recently quit my job to start my own operations consulting business and was listening to entrepreneurial podcasts trying to learn more. Most of them, though, felt like the curated version of a business owner’s story years later, and I was craving someone to share their experience … [Read more...]

src="https://buffer.com/resources/content/images/2023/06/BDBATSIRAI--3--1.png" alt="Buffer vs. Tailwind: A Comprehensive Comparison for Social Media Marketers"> It can be difficult to choose the best social media management tool for your account. We compare Buffer and Tailwind in this blog to help you make a decision based on the key differences between these two platforms. Here are the seven … [Read more...]