LinkedIn Premium for Job Seekers vs. Creators LinkedIn Premium has long been known as a valuable tool for job seekers, but what about creators? One content writer decided to put LinkedIn Premium to the test to see if it's worth the cost for those looking to build their personal brand and grow their audience on the platform. Here are their findings. What You Get with LinkedIn Premium Before diving … [Read more...]

According to a recent study, social media managers work between 41-59 hours per week, which is more than the accepted standards. If you’re a social media marketer, you know the situation firsthand. Considering how complex and overwhelming social media marketing has become, social media marketers must rely on technology to drive results. That’s where using a social media dashboard is so crucial. … [Read more...]

Why we spent a week on bug fixes Like any product, there are bugs in Buffer. We believe that making these improvements while resolving bugs can have a huge impact on the user experience. But this week wasn't just about bug fixes — this was about taking an opportunity to bring the whole engineering team together to improve how we work. How Fixathon worked Ahead of the Fixathon, we crafted a … [Read more...]

1. Putting the Audience First Leading B2B marketers emphasize the importance of understanding and obsessing over your audience. Take the time to survey, interview, and listen to your customers to truly get to know them. 2. Getting to the Point Avoid filler and get straight to the point. Cut through the noise and give your audience what they came for. Provide unique and valuable insights. 3. … [Read more...]

Understanding media performance in the ever-evolving digital landscape can be a daunting task, especially with the rise of new platforms like TikTok. But now, Fospha, a leading measurement solution provider, has partnered with TikTok to help eCommerce brands navigate the competitive digital world and maximize their marketing efforts. Why Top-of-Funnel Marketing Matters Top-of-funnel marketing is … [Read more...]

1. Establish credibility and expertise In today's competitive digital world, building brand authority is crucial for B2B companies. One way to achieve this is through blogging, where you can showcase your expertise and provide unique insights. 2. Provide consistent brand messaging With so many brands vying for attention, it's important to keep your messaging consistent across all channels. By … [Read more...]

Integrating AI: A New Approach to Business Like many small business owners, I was initially skeptical about integrating artificial intelligence (AI) into my content agency, iHartContent. However, after witnessing the potential and benefits of AI in other industries, I decided to take a closer look. Contrary to my fears, I discovered that AI isn't replacing me but rather assisting me in delivering … [Read more...]

Setting yourself apart in a competitive market can be tough, but as a travel blogger and content creator, I've found ways to thrive. Despite entering the highly competitive travel industry at the worst possible time, I've managed to stay strong and grow my brand. In this post, I'll share my top tips for surviving and potentially thriving in the cut-throat world of content creation. I see … [Read more...]

Introduction How many pieces of content should I post every day on social media? This is one of the never-ending debates that has been going on since ages. Everyone wants to know this secret sauce to maximize their growth. While content quality is unarguably the most crucial factor to consistently growing on social networks, knowing how often to post on social media is essential to making sure you … [Read more...]

AI's Impact on Social Media Marketing AI is revolutionizing social media marketing, providing marketers with powerful tools to generate content, conduct research, and enhance their strategies. From caption generation to influencer marketing, AI is transforming the way marketers engage with their audience. What is AI in Social Media? AI in social media refers to the integration of artificial … [Read more...]