Your collaboration journey with a social media influencer starts over social media DMs, emails, and phone/video calls. But it shouldn’t end there. Every brand and influencer agreement should be formalized into a legally binding social media influencer contract. These contracts transform your informal conversations into official business partnerships with clear terms. However, many marketers enter … [Read more...]

Email as an Experience Email design is more than just aesthetics – it's about delivering an experience that engages subscribers and converts them into customers. If your emails aren't converting, it may be due to faulty design. In this post, we'll explore the best practices and emerging trends in email design for 2024. Email Design: Best Practices An email template consists of three main … [Read more...]

Twitter's Advanced Search: More Than Just a Social Media Platform Twitter has evolved into an indispensable tool for gathering data and identifying new consumers. Learn how to master Twitter's advanced search and unlock its full potential. Where to Find Twitter Advanced Search Discover how to access Twitter's advanced search feature on the website and through the search filters on the results … [Read more...]

Businesses worldwide embrace influencer marketing to advertise their brands, products, or services to a wider audience. According to an IMH report, about 60% of brands incorporate at least ten influencers in their marketing campaigns. The purpose is to reach the target market, increase brand awareness, and boost sales. But then, it is not a simple and obvious procedure – you must fully grasp the … [Read more...]

When it comes to online marketing, user experience (UX) drives conversion rates and customer loyalty. User experience comprises design, content, the speed of a website or application, and more. However, content influences UX more than most other factors. If leveraged well, it motivates users, guides them, and converts them. In this post, I’ll share how content curation can improve user experience … [Read more...]

Introducing Snapchat Memories For years, Snapchat users have lamented the temporary nature of the app's videos and photos. But now, with the introduction of Snapchat Memories, you can save and relive your favorite moments on the platform. What is Snapchat Memories? Snapchat Memories is a feature that allows users to permanently save their snaps and photos. These saved memories are stored on … [Read more...]

Introduction Brands are investing more in influencer marketing to reach new audiences, and the industry is projected to reach $22.2 billion by 2025. But creating a successful influencer marketing campaign is easier said than done. It requires a strategic approach, from setting goals to finding the right influencers. In this article, we'll share our best strategies for impactful influencer … [Read more...]

General Influencer Marketing Statistics Discover the latest influencer marketing trends and statistics that are shaping the industry: Global spending on influencer marketing has reached $34.08 billion USD The global influencer market is valued at $21.1 billion USD The influencer market is expected to grow to $52 billion by 2028 Influencer Marketing Advertising Statistics Get insights into … [Read more...]

With millions of monthly active users, Twitter is a powerhouse when it comes to influencer marketing. In fact, more than 60% of Twitter users follow at least one influencer, making it the ideal platform for brands to connect with their audience. But how can you effectively use Twitter influencer marketing to boost your brand's reach? Let's dive into a step-by-step guide and explore the anticipated … [Read more...]

Digital marketing has been growing at an amazing rate since its inception back in 1990, and that growth is expected to continue. The benefits of strong digital marketing are almost endless—from customer loyalty to brand awareness and everything in between. Creating awesome content can be quite tough. Add to that the option to choose between content creation and content curation and it’s no wonder … [Read more...]