Most people’s understanding of algorithms is hand-wavy at best. Different experts will give you different answers, but the truth is only the people who build the algorithms truly understand them. That’s why this update from Instagram’s CEO, Adam Mosseri, about how ranking (a.k.a. The Algorithm™) works on the platform is such a big deal.Thanks to the platform’s … [Read more...]

The social media channel opens a world of opportunities for businesses. The channel not only offers endless opportunities for businesses, but it also delivers. As the old saying goes, "there's no free lunch". To make social media work effectively for your business, you need to develop an effective strategy. A solid strategy can give your products and services the boost they need. It helps … [Read more...]

Social media is more than just a platform for connecting with friends; it’s a big part of every business. Having in-depth knowledge of what works and doesn’t for your brand is crucial, and that’s where targeted social media analytics tools come into play. These tools will help you understand where to focus your time, effort, and budget. As a marketer, you know that data-backed campaigns are the … [Read more...]

src="https://images.unsplash.com/photo-1616531770192-6eaea74c2456?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wxMTc3M3wwfDF8c2VhcmNofDU5fHxtZWV0aW5nfGVufDB8fHx8MTY4Njc1MzQ4OHww&ixlib=rb-4.0.3&q=80&w=2000" alt="How We Connect Our Engineers Directly To Buffer Customers with Customer Engineering Days"> Buffer has always placed a high priority on connecting our team with our customers. However, … [Read more...]

There’s been much ado about AI lately, especially since ChatGPT was released to the public in November 2022. Since then, we’ve seen an influx of thoughts and tools around the topic and the use of AI.We like AI here at Buffer – we’ve even launched an AI Assistant to help our audience create content better and faster. However, we understand its limitations, especially … [Read more...]

Everyone says you should repurpose your content these days. But why? And how do you actually go about it? How do you decide what to repurpose, and how do you actually execute? These are all questions we hope to answer for you today.If you haven’t given repurposing content a try yet, you really should. Repurposing content can increase engagement, save you a lot of time and energy, and gives … [Read more...]

src="https://buffer.com/resources/content/images/2023/06/rubaitul-azad-I8NZGV9aJwE-unsplash--1-.jpg" alt="How to Grow a Brand to Nearly 60k TikTok Followers"> When was the last time you watched a generic brand's video for no other reason than research? You may be like me and have so much online competing for your attention that you are very selective in what you watch. These videos don't usually … [Read more...]

In this dynamic digital age, it is essential for the hospitality industry to have a strong online presence. Hoteliers are using social media to increase their revenue and occupancy. It can also increase brand awareness and drive direct bookings. According to a recent Arrivia study, almost one third of travelers look for their next vacation on social media. Gen Z and millennials are the … [Read more...]

We’ve all had frustrating experiences browsing the web on our phones. Load times that seem to carry on longer than that new Black Mirror episode. (Those things are practically feature films at this point.)  Pages that are cluttered and more difficult to navigate than a situationship. Long, rambling blocks of text that make it tough to understand what you’re even looking at. “Please, Unbounce. I’m … [Read more...]

You're probably familiar with the phrase, "content is king", unless you've been living under a stone. While this type of marketing is valued higher than others, it doesn't mean that you can just spit out a few hundred words and click publish. Why not? Every day, more than 3 million blog posts get published. It's important to think carefully about the noise you make. What is … [Read more...]