Social media is a crowded space, and capturing attention is more challenging than ever. Here’s an interesting fact, though: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, 25% for summarizing texts, and 23% for translating marketing content into different … [Read more...]

♥️At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about … [Read more...]

I’ve been a Customer Advocate at Buffer for nearly five years. Throughout that time, I've worked hard to find the best way to guide customers to unlock the full potential of our platform to help them achieve their goals. I found a specific passion for our customers in the onboarding part of their journey by helping them look for the right plan to meet their needs, ensuring they have … [Read more...]

src="https://buffer.com/resources/content/images/2023/09/OG-image.jpg" alt="How to Continue Posting Tweets With Zapier (Sept 2023)">There’s never a dull day for social media managers.Due to recent changes to Twitter's API policy and pricing, Zapier’s much-loved integration with Twitter has stopped working (effective August 31, 2023).This means you can’t create any new … [Read more...]

In today’s world of information overload, keeping up with your industry’s latest news and trends can be daunting. With so many sources of information available, it can be difficult to know which ones to trust and which are worth your time. That’s where content curation comes in. Content curation is the process of selecting and organizing information from various sources to … [Read more...]

You may have noticed that some of your competitors always seem to be one step ahead. They keep making better-informed decisions and attracting more customers. How do they do it? Market intelligence might just be the secret. Gathering and analyzing data about your industry helps you make better-informed decisions, stay afloat, and ultimately grow your business. So, in this comprehensive … [Read more...]

When Francesca Murray started creating travel content in 2014, you could count the number of black female creators on one hand. Now that travel has become more accessible and we have more creators than ever, it’s become a saturated industry. “I recall when the hashtag #blacktravelinfluencer had around 1000 posts. Now, black travel-related hashtags have posts in the hundreds of … [Read more...]

src="https://buffer.com/resources/content/images/2023/09/LinkedIn-Profile-Tips.png" alt="20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)">Having a strong LinkedIn game is no longer an option.What we’re witnessing in today’s tough economy is the inevitable rise of social selling.This trend leverages social media platforms to build connections and establish meaningful … [Read more...]

src="https://buffer.com/resources/content/images/2023/09/ashes-sitoula-UfEyDdXlRp8-unsplash--1-.jpg" alt="15+ YouTube Shorts Ideas For Your Next Video">With more than 50 billion daily views, YouTube Shorts offers a unique opportunity for content creators to reach a wider audience, promote longer videos, and even increase subscribers.For content creators and small businesses, Shorts can be a … [Read more...]

src="https://buffer.com/resources/content/images/2023/09/andrik-langfield-ujx_KIIujRg-unsplash--1-.jpg" alt="Empowering Employees to Build Their Personal Brands on LinkedIn (+ Why You Should)">Many of the companies generating buzz on social media right now likely all have something in common: it's not just their brand accounts posting great content, but their employees too.That’s … [Read more...]