It is crucial to choose the right payment system for your online store. For those not familiar with the payment industry, it can be difficult to navigate the complex world of online payments. We'll be discussing some of the top strategies that you should keep in mind when setting up a payment system for your ecommerce shop. 1. When possible, use a platform-hosted merchant bank account. The … [Read more...]

Are you looking for a marketing consultant to help you? You've come to the right place. It is a significant investment to hire an external consultant. You are not only bringing in a new person (and an external) to your company but also knowing that major strategy changes are coming. There are many things to remember: What are the steps to determine if your company requires a marketing … [Read more...]

Google Shopping campaigns are incredibly detailed. However, it can be overwhelming to see all the information. There are many columns that show metrics about how your products are performing when you open your Google Shopping Campaign. What do these metrics mean and what are the most important? We will walk you through eight metrics that can help you track the success of your products and … [Read more...]

It is difficult to calculate the return on your marketing investment (ROMI). Marketing investments are not like capital investments which have a fixed upfront cost and clear results. They evolve over time and can produce both empirical and intangible results. It may seem daunting, but creating a solid strategy for long-term growth will increase your ROMI. The strategy and the process you use … [Read more...]

All marketing efforts have one goal: to delight customers and consumers at all stages of the buyer’s journey. People who are happy can be effective brand promoters and spread the word about your products and services. Demand marketing is at the core of everything. We are all familiar with many B2B marketing strategies that we are all engrossed and obsessed with, from lead generation to lead … [Read more...]

Software-as-a-service (SaaS) companies live in a universe of mathematical code, complex processes, and highly technical jargon. Potential customers require someone to explain the jargon to them in plain English, or any other language. SaaS companies are a great fit for content marketing. They can still win in saturated markets with content marketing. Better question is, "Can they still win … [Read more...]

You've made the decision to host a virtual event or a hybrid one. You have spent weeks preparing details. From booking entertainment to marketing the event to creating an easy registration process, you've done a lot of work. You and your team have spent a lot of time and effort planning this event. It is not something you want guests to "check out" after only 15 minutes. Handbid has helped … [Read more...]

A great blog is essential for your company. Yes, needs. Blogs are becoming a competitive necessity in much the same way that websites were in the 2000s. Nearly all businesses in the B2B as well as B2C sectors incorporate blogs into their overall digital marketing strategy. What if you don’t know where to begin when creating a blog? You have a blog, but it isn't working. You're maintaining it … [Read more...]

As is the case with all sales-driven holidays, Mother’s and Father’s Day each present a prime opportunity for ecommerce businesses to increase their sales. These two holidays are especially important because their gift giving traditions are not strictly tied to seasonal themes—they’re more about what the parent likes, which opens up marketing opportunities for online stores in a lot more … [Read more...]

The way that consumers shop has changed. 87% of consumers start their product search on digital channels such as search engines. If eCommerce businesses want to reach their customers and connect with them, they need great content. A copywriting service for eCommerce sellers has grown to be a very popular option. It is not easy to create content that attracts your audience and converts them … [Read more...]