In 2006, Amazon gave 35 percent of its revenue as cross-selling. This was an incredibly candid comment from the e-commerce giant, and it has not provided any updates since. It's safe to assume that this number will rise given the company’s obsession with personalization and optimization. Imagine this: a third (or more) of your revenue comes from items your customers purchase on top of the … [Read more...]

Companies and leaders who wish to be recognized in their industry and set themselves apart from the rest of the pack can use thought leadership. Edelman and LinkedIn found that 88% of executives believe that thought leadership can improve a company's reputation. 48% also believe that thought leadership can positively impact purchase decisions for thought leaders brands. Decision makers are … [Read more...]

It is no secret that pay-per-click ads (PPC) can bring a lot of traffic to your online store. Although there are numerous online PPC guides that provide step-by-step instructions on how to set up your first ad for success, not all of them address the planning phase. Consider the following questions before you start advertising with Google. 1. How much do you have to spend? Advertisers are … [Read more...]

Marketing has changed from being brand-centric to being more customer-focused in the age of big data. This is a good thing. To ensure that a business thrives, it is essential to provide the best customer service possible. A loyal following will produce positive reviews and testimonials, which can be used as social proof to attract more customers. It's free marketing at its best. It has a … [Read more...]

Ten marketers would be asked to rank the top 10 emerging marketing trends in 2022. There are likely to be at least a few trends that all would agree on as crucial to any marketing strategy's success. Many tried-and-true marketing strategies have been able to produce unimpressive results since early 2020. We saw a seismic shift in 2020 that impacted how we attracted buyers for 2022. Are there … [Read more...]

Are you interested in incorporating social selling into your sales strategy. Good news: You've likely already started. Social selling is a form of marketing that your company does if it has a basic Facebook, LinkedIn or Twitter account (or any other social media platform). Good social selling, the kind that generates consistent revenue, is an art. It requires planning, time, effort, … [Read more...]

Are I really going to need a SaaS-based marketing agency? You've likely asked this question many times if you are the CEO or founder of a SaaS business. Your business has been successful because you and your team have handled marketing independently. You can surely continue to handle it in-house without having to hire an agency. The truth is that you are likely to miss the mark in your … [Read more...]

I recently had lunch with an entrepreneur in the electronics industry. He is dominating his competition and gaining market share every month. Some of his competitors are even exiting the market. But his success has nothing to do with excellent advertising, customer engagement, SEO, content, or even the fact that he has a product with superior features. The reason he’s dominating his niche is … [Read more...]

Although I hate to break the news, most B2B leads won't turn into sales. Others might not be ready for purchase, others could lose out to the competition, and some might need solutions that don't fit their needs. This is not an uncommon struggle. Only 12% of B2B marketers are satisfied with their lead-conversion initiatives. B2B marketers must assess your prospects to determine which … [Read more...]

The upcoming Valentine’s Day holiday presents a perfect opportunity for brands to increase sales after the dreaded post-holiday slump. If your online business sells products relevant to Valentine's Day—whether they be fun gifts, decorations, clothing, or other items—then it’s time to get your online store and marketing efforts in gear (if you haven’t already). Below, we cover eight helpful steps … [Read more...]