courtesy of marketinginsidergroup.comIntroduction The marketing landscape has been revolutionized by artificial intelligence (AI) in recent years. AI is now an integral part of marketing, just like traditional tools such as CRM systems and email marketing platforms. To stay ahead in the competitive industry, marketers need to familiarize themselves with the various types of AI and how to … [Read more...]

courtesy of marketinginsidergroup.comIntroduction As marketers and content creators, we understand the importance of high-quality content. However, producing content consistently can be challenging, especially for small businesses with limited resources. This is where white label content marketing comes in. It allows businesses to outsource content creation while still maintaining their brand … [Read more...]

courtesy of marketinginsidergroup.comContent marketing has long been hailed as the key to success in the digital world. Experts have emphasized the importance of content, recommending the creation of blogs and investing in content marketing for sustainable growth. However, we want to challenge this notion and present you with six compelling reasons why you shouldn't bother with content marketing. … [Read more...]

courtesy of marketinginsidergroup.comWhen I launched my own B2B Marketing Blog nearly 14 years ago, I was driven by a desire to offer something unique, valuable, and beneficial. My goal was to share my love for marketing and extend a helping hand to fellow marketers, enabling them to learn and grow. In 2015, I established Marketing Insider Group to provide an insider's perspective based on my … [Read more...]

courtesy of marketinginsidergroup.comIntegrating Communication Channels is Difficult Integrating communication channels is a common challenge faced by nonprofits when implementing an omnichannel marketing strategy. Without a cohesive approach, your messaging can come across as disjointed and confusing for your supporters. To ensure consistency, here are some strategies you can implement: 1. … [Read more...]

If you're new to online marketing, you may be wondering which online marketing blogs are good for beginners. These articles will give you some tips on which blogs are worthwhile reads. Jay Bayer, a digital marketing strategist and founder of Convince & Convert, has made his name by producing engaging and quality content. His unique perspective is definitely worth reading. He's listed 17 internet … [Read more...]

A certificate in digital marketing can be a great way to get your foot in the door in the digital marketing industry. Students in this field are trained in how to develop, focus, and measure digital marketing messages. Digital marketing courses also teach students how to manage their professional online presence. Students learn how to present their ideas in the collaborative lab, Switch 23, which … [Read more...]

A digital marketing salary varies based on experience, location, and job role. However, the average professional will spend five years in one position before they can expect to receive a good salary. This article will discuss the different factors that determine the digital marketing salary. You can also see which degree programs lead to a higher pay. After reading this article, you'll be … [Read more...]

If you are new to digital marketing, then you might be wondering how to find free courses. Well, there are several ways to find free courses online, including Google, Udemy, and Coursera. If you are serious about learning digital marketing, you should opt to sign up for a bundle and take several courses at once. It will soon pay for itself after you take two courses. So how do you go about finding … [Read more...]

In this piece, we'll cover a few of the best digital marketing tools of 2021. Among these are SEMrush, MailChimp, Wishpond, and Hootsuite. All of these tools are great for online marketing, but how do you know which ones are right for your business? It's a good idea to use more than one tool, since each one is unique and serves a different purpose. SEMrushThe SEMrush AI Writing Assistance Engine … [Read more...]