src="https://buffer.com/resources/content/images/2022/07/britt-gaiser-RxbuKAEW0ys-unsplash--1-.jpg" alt="5 Steps for Dealing with Social Media Negativity"> It can be difficult to live on the internet, especially for those selling products or services. Negative comments and reactions to your social media posts are common and almost expected, regardless of whether you're a company or an … [Read more...]
How Charitable Giving Made It Possible for Us to Take Our Dog Daycare to $1M In Revenue
When we weren’t feeling fulfilled in our corporate jobs, we knew we were tired of working for someone else, but we were also looking for more ways to get involved with our community. We had become those typical working Americans who close our garage doors after coming home from work and don’t emerge to connect with the people around us, and we wanted to change that. So, we decided to … [Read more...]
What it’s like to Work a Four-Day Work Week and How we Spend Fridays Off
src="https://buffer.com/resources/content/images/2022/07/alevision-co-LtsrNWZ6LYM-unsplash.jpg" alt="What It's Like Working a Four Day Work Week and How We Spend Fridays Off"> Before joining Buffer as a content writer in 2022, I had a lot of experience working. I worked both as an intern and undergrad. When I was 22 years old, I held a full-time, 40-hour per week position at a non-profit and … [Read more...]
These 5 Email Newsletters Will Inspire you To Start Your Own
src="https://buffer.com/resources/content/images/2022/07/corinne-kutz-tMI2_-r5Nfo-unsplash.jpg" alt="These 5 Email Newsletters Will Inspire You To Start Your Own"> You're likely to be scrolling through your email inbox and subscribed to some type of newsletter. While many of those subscriptions are for brands and companies, there has been an increase in popularity of individual newsletters. … [Read more...]
I started my business as an side hustle, and it helped me succeed. But, I wish that I had gone all the way sooner.
src="https://buffer.com/resources/content/images/2022/07/INGLENOOK-MARKETPLACE-STOREFRONT.png" alt="Starting My Business as a Side Hustle Helped Me Succeed, But I Wish I Had Gone All-In Sooner"> Many entrepreneurs will know the origin story of my company: I was fed up with my full-time job and had an idea that I couldn't let go. At the time, my job was at a design company and I was unhappy with … [Read more...]
Introducing Instagram Reels Auto-Publishing from Buffer
src="https://buffer.com/resources/content/images/2022/07/Header-1--1-.jpeg" alt="Introducing Instagram Reels Auto-Publishing in Buffer"> It is finally here. After two years of waiting Instagram finally released its Reels API yesterday to all social media management platforms. We were so happy that we immediately started building and are now... Buffer now allows you to auto-publish … [Read more...]
You can create a successful blog in just 10 easy steps
[TAG0] It's easy to start a blog, but it can be difficult to make it a success. We'll show you how to make your passion for blogging a monetizable, successful website that has a large following. 1. Identify the purpose of your blog There are millions of blogs online, so it is important to make something that stands out. Your blog should have a niche. You blog should have a strong focus on … [Read more...]
How to use SEO in an ABM strategy
30-second summary: Account-based marketing (ABM), which is a way to build a personal connection with your target audience and show that you care about their needs, helps them feel secure. ABM is the most successful marketing strategy for 97 percent of companies ABM can be combined with inbound marketing to maximize effectiveness. This ties into an efficient SEO … [Read more...]
How to avoid SEO penalties in algorithm-stricken industry
Search engine optimization is a way to rank higher on Google. However, certain industries are more competitive than others and are more susceptible to algorithm updates. Many SEO professionals will resort to black-hat methods to get Page 1 positions in highly competitive industries like FX, insurance, loans, casinos, and other financial services. Google is the most used search engine by … [Read more...]
New to Buffer: Schedule videos straight to TikTok
src="https://buffer.com/resources/content/images/2022/06/tiktok-scheduling.jpg" alt="New to Buffer: Schedule Videos Straight to TikTok">Newsflash! We have a brand-new integration that enables you to publish content directly from Buffer to TikTok. Read on for more details.You might have noticed that we’ve started talking about TikTok more on our blog, in our emails, and on social media. … [Read more...]