The feeling of belonging is something that all earthlings seek. Even in marketing. Who would have thought? It doesn't matter if you're a novice in marketing or an experienced professional, the ever-changing world of marketing can be exhausting. It doesn't matter how you cut it, we all seek connection. Like the peanut butter on your Nutella toast, community is what you need to be successful. … [Read more...]

30-second summary: Senior management and clients want insight and not data. We spend hours in data as digital marketers and SEOs. But how can we get smarter about our reporting? Alex Medaward will help you to use Google Data Studio features for boring and unintelligible data transformations into meaningful, interactive reports that your clients will love … [Read more...]

In 2017, I was living in Malawi, a small landlocked country in South East Africa that—although geographically stunning and full of smiles—is also among the poorest countries in the world. After first visiting in 2012, I instantly fell in love with the people and decided to move here full time to learn from and invest in the local community. And after months of conversations with … [Read more...]

Instagram is one the most popular social media platforms in the world, with over 2 billion active users monthly. It is not slowing down. It's not surprising that so many companies turn to 'Gram in order to increase their online presence and drive traffic. To get amazing results with Instagram, you must approach your content in a professional manner. It's not enough to share countless photos … [Read more...]

30-second summary: The recipe market is very competitive. Sites like BBC Good Food saw +22 percent increases in search visibility. But, it is possible that the good times are over Reprise Digital, a performance marketing agency that has won numerous awards, provides advice to its SEO Account Manager about how to rank even though the algorithm update is still in play. … [Read more...]

For entrepreneur Assie Khoussa, the boundaries between work and personal life are almost nonexistent. Some of this industriousness comes from necessity – running a baby brand as a single mother is no easy feat, requiring Assie to be in work mode 24/7. But, the success of her small business also stems from Assie’s ability to show up as herself 100 percent of the time. In fact, Eizzy … [Read more...]

YouTube is the best place to find video content. It is second after Google in terms of website visits. YouTube isn't just viewed by nearly everyone, but it's also used by marketers from all walks of life to promote their brands to a wide audience. One question that every marketer is always concerned with is how to increase traction on their channel. Quality content is essential to a … [Read more...]

Stories have completely taken over Instagram since their debut. Story-like content has spread to other platforms like Facebook, Twitter and LinkedIn. While some of these failed miserably, others worked. But none of them could match the popularity of Instagram stories. You may have noticed, however, that Instagram is becoming a bit too crowded . Social media statistics show that Instagram … [Read more...]

src="https://buffer.com/resources/content/images/2022/08/robert-katzki-jbtfM0XBeRc-unsplash--1-.jpg" alt="8 New Social Media Platforms You Might Not Know About"> You'd be surprised if you asked someone 20-years ago which social media platform they preferred. While it is common knowledge that 1996 was the year of the first social media platform, this is still a small number compared to the … [Read more...]

Despite the fact that nothing can be guaranteed in business, companies are now examining their bottom lines and urging marketing teams to deliver extraordinary results using scaled-down resources. How can you stay ahead of the economic changes and keep your leads coming in? Let's start by discussing why marketing is important in turbulent economic times. Next, we'll discuss the strategies and … [Read more...]