30-second summary: SEOs need to improve the efficiency and effectiveness of ecommerce shopping ads campaigns in order to meet consumers' expectations of an easy online experience Brands must invest time, gain experience, and develop new strategies to maximize performance in a digital environment that is constantly changing Although setting up a … [Read more...]

Sajani Amarasiri is a total natural at being a small business owner. Her tea company, Kola Goodies, has experienced fast growth in the two years since its inception. The brand’s Sri Lankan tea blends are already selling in brick-and-mortar stores, they’ve landed a partnership with a huge Boba chain, and they’re currently in the works of expanding their product line. This … [Read more...]

[TAG0] Lead generation basically involves gathering contact information from potential customers and developing meaningful relationships with them. Marketers love to view leads as new opportunities for conversion, knowing that customer journeys are getting longer and more complex. The big question is: Can content marketing drive leads? Yes, it can. But, without reliable leads for your … [Read more...]

In 2018, YouTuber Elle Mills posted a video detailing how burnout had impacted her ability to share content with her millions of YouTube subscribers. Since then, it’s become common to see videos, tweets, and posts announcing a break due to burnout.Burnout is quite severe — 61 percent of creators are facing burnout, according to ConvertKit’s 2022 State of the Creator Economy … [Read more...]

Launching a product isn't as easy as it seems. Launching a new product requires careful planning and timely execution of strategies. You should not rush to launch your product. Why? Why? Because 95% don't become big sellers or fail. It's well-known that trying to convince people to buy your product can be difficult. You can improve your chances of success by planning your release and … [Read more...]

src="https://buffer.com/resources/content/images/2022/09/Shaan-Social-Proof.png" alt="Social Proof: Shaan Puri on Curating First Impressions"> We've now reached the fourth installment of Social Proof and have landed a powerful interviewee. Shaan Puri, multi-hyphenate entrepreneur and investor, is the creator of platforms that reach millions every day. His creative output is amazing, from his … [Read more...]

[TAG0] Experts and enthusiasts can turn their passion into a lucrative business by blogging. You have many revenue streams for blogging, including merchandise sales and sponsorship packages. Building a strong brand, regardless of your business model is important. Bloggers must make use of several online tools to identify opportunities, streamline processes, and improve their websites. … [Read more...]

30-second summary: Google Trends is a powerful gateway to search trends in the wake of helpful content rollouts How can you identify a trend to justify investment in resource investments? These are practical tips that will help you find Google Trends and incorporate them into your ecommerce SEO strategy Online visibility is key to a successful digital marketing … [Read more...]

Facebook used to be the most popular social media platform. This was a different time and place. With the emergence so many new platforms, the scene has changed. Facebook is the most popular social network with 2.9 Billion monthly active users worldwide. BuzzSumo recently analysed 880 million posts to find that engagements on Facebook pages has fallen by 20% since 2017. This is alarming for … [Read more...]

src="https://buffer.com/resources/content/images/2022/08/sol-tZw3fcjUIpM-unsplash.jpg" alt="How We've Changed Our Engineering Mindset to Become Builders Again"> Buffer has been my employer since 2014. I have always been impressed by their product and engineering culture. I remember being able to see engineers reply to Twitter comments and how fast they delivered improvements. ). It was … [Read more...]