30-second summary: The recipe market is very competitive. Sites like BBC Good Food saw +22 percent increases in search visibility. But, it is possible that the good times are over Reprise Digital, a performance marketing agency that has won numerous awards, provides advice to its SEO Account Manager about how to rank even though the algorithm update is still in play. … [Read more...]

For entrepreneur Assie Khoussa, the boundaries between work and personal life are almost nonexistent. Some of this industriousness comes from necessity – running a baby brand as a single mother is no easy feat, requiring Assie to be in work mode 24/7. But, the success of her small business also stems from Assie’s ability to show up as herself 100 percent of the time. In fact, Eizzy … [Read more...]

YouTube is the best place to find video content. It is second after Google in terms of website visits. YouTube isn't just viewed by nearly everyone, but it's also used by marketers from all walks of life to promote their brands to a wide audience. One question that every marketer is always concerned with is how to increase traction on their channel. Quality content is essential to a … [Read more...]

Stories have completely taken over Instagram since their debut. Story-like content has spread to other platforms like Facebook, Twitter and LinkedIn. While some of these failed miserably, others worked. But none of them could match the popularity of Instagram stories. You may have noticed, however, that Instagram is becoming a bit too crowded . Social media statistics show that Instagram … [Read more...]

src="https://buffer.com/resources/content/images/2022/08/robert-katzki-jbtfM0XBeRc-unsplash--1-.jpg" alt="8 New Social Media Platforms You Might Not Know About"> You'd be surprised if you asked someone 20-years ago which social media platform they preferred. While it is common knowledge that 1996 was the year of the first social media platform, this is still a small number compared to the … [Read more...]

Despite the fact that nothing can be guaranteed in business, companies are now examining their bottom lines and urging marketing teams to deliver extraordinary results using scaled-down resources. How can you stay ahead of the economic changes and keep your leads coming in? Let's start by discussing why marketing is important in turbulent economic times. Next, we'll discuss the strategies and … [Read more...]

Blogging sounds quite common, doesn't it? There is something for every topic that you can think of. Is it possible to think of all the blogs that exist? We are certain that this number is far too large. However, does it really matter how many blogs you write or how many readers? It's the readers, of course. The most common question a blogger has is how to promote their blog and … [Read more...]

Video marketing is at its peak. Many brands and individuals are creating videos to engage their followers. Videos are dominating social media, whether it's Instagram and Facebook. They can convey any information in an attractive way. It is now the most desired form of online content, as it doesn't require any regressive skillset or logrolling efforts. We often end up with compromised … [Read more...]

While you can laugh all you want, it's high time that we all took TikTok seriously. This platform is no longer a playground for online teens, but it's now open to everyone. Millions of people spend hours scrolling through endless content. If you aren't marketing your brand there, you're missing an enormous opportunity. [TAG0] Here's the ultimate guide to TikTok Marketing. This guide will … [Read more...]

30-second summary: Use a short title with a meaningful word (between 5 and 12 words) Use High-priority keywords at the beginning of the title. Titles should not exceed 70 characters No more than two words Keyword phrases should be used in the exact way they are searched. It is important to order words correctly. The research … [Read more...]